Mother's Day Theme Program of Restaurant 1 First, the restaurant launched a beauty and health package, Hui Ze Mother's Day.
1. Nostalgic Mother's Day Dinner
Nostalgia is recalling the past. Old events, old friends, hometown and lost years are the most common nostalgic themes.
2. A nutritious Mother's Day meal
On the occasion of Mother's Day, accompany your mother to have a nutritious and delicious meal, and wish her health and beauty forever.
3. Mother's Day family dinner
Playing family cards, attracting low-end diners, focusing on home cooking and popular tastes, supplemented by fashionable dining environment and standardized services, attracting fashionable young people to celebrate the holidays for their mothers.
Second, prepare mother's day gifts.
Restaurants should design some activities and small gifts to celebrate Mother's Day. Send carnations as holiday gifts to every mother who goes to eat.
Third, send mother's day family information.
1. Send wonderful Mother's Day information to target consumers in the name of a restaurant, and impress consumers with emotional communication.
2. Send the activity content by SMS to inform the target consumers of the activity content of a restaurant on Mother's Day and the main place to carry out the activity.
In order to enhance the popularity and reputation of the hotel and the impression and memory of the target consumers on Mother's Day, Mother's Day Theme Activity Scheme II calls on children to express their love and blessings to their parents through the media, take advantage of the situation, strengthen family responsibilities, feed their mothers back and offer filial piety. On the occasion of Mother's Day on May 12, we planned a special activity with the theme of thanking their mothers for their eternal love. The specific scheme is as follows:
I. Purpose of the event
1, mother's day promotion to improve brand awareness;
2. Improve the purchase rate and consumption of hotel target consumer groups;
3. Through activities, enhance the understanding and communication between the hotel and the public, create news clues, and expand external image publicity.
Second, the activity time
20 18 may 10-13 (the second weekend of may)
Three. Target group
The target group of Mother's Day activities is fashionable white-collar women aged 25 -45 and successful people who hold middle and senior positions in government agencies and enterprises. Because of the busy business or business, they usually spend less time with their families, especially with their parents. The complex of repaying the kindness of parenting can trigger their potential consumption possibilities and emotional needs.
Fourth, the theme of the event
1, advertising theme: Thanksgiving mother's eternal love!
2, advertising words: There is one of the most beautiful voices in the world, and that is the call of the mother. Dante (divine comedy)
Verb (abbreviation of verb) activity content
1. Give a carnation flower: 20 1 every lady who comes to the store for consumption on May 3rd, 8 will give1carnation. (When the guests register, they will be assigned rooms by the front desk, after the guests are seated, they will be assigned rooms by Chinatown Food City, and after the guests are seated, they will be assigned rooms by the taste cafeteria, with mother's holiday greetings).
2. Weibo lucky draw: You can get a free buffet coupon worth 228 yuan by spending some photos in the store and @ Hotel Official Micro and 3 friends.
3. Any lady whose birthday is on May 13 can get a beautiful gift with her ID card. (Hotel coupon, Bayan Kara Rhodiola series travel package with pure natural ingredients)
4. Ladies' Nutrition Menu: The Food and Beverage Department launched three nourishing dishes. Ladies who spend in the buffet can choose any dish for free.
5. Preferential reward: during the activity, the original price is 228 yuan for the movie buffet, and the exclusive package for Mother's Day is xx-x yuan. Chinatown Food City launched the exclusive Hong Kong-style afternoon tea package for Mother's Day.
Popularization of intransitive verbs
1, SMS group sending: Thanksgiving mother's maternal love is eternal! On May 1 1, the Best Western Fortune Hotel launched a special Mother's Day event, and the ladies on their birthdays received exquisite gifts! (sent on May 10) (implementation of market planning)
2. In-store pop: one in the lobby, one in front of the restaurant and one in the elevator on the first floor. (to be completed before May 5) (to implement the market plan)
3. Online promotion: Online promotion will be conducted through the official Weibo and official WeChat, and the warm-up will begin on May 2nd, and a 7-day online lottery will be held on May 5th. Pay attention to the merger of @3 friends by the hotel official micro-channel, and give a free buffet coupon every day. (Implementation of Market Planning)
4. Mainstream media (Straits Metropolis Daily, Southeast Express): May 10, May 15, soft-text reports before and after the event.
Seven. Expense budget: omitted
Before May 13, the purchasing department will prepare the required items for purchase;
Before May 13, the Food and Beverage Department will prepare the Mother's Day menu and purchase carnations;
Before May 13, the marketing planner will release the relevant promotion details to the hotel official micro and WeChat;
Before May 13, all departments should do a good job in personnel and publicity for guests.
After the event, the marketing planner followed up in time and publicized Mother's Day activities in relevant media.
Mother's Day theme activity plan of the restaurant Sany, interactive atmosphere of lottery
Are there any novel activities on Mother's Day?
-Have a lucky draw interaction!
Although the lottery interaction is simple and not as gimmicky as other activities, it is the easiest way to improve the atmosphere in terms of actual situation.
This year's Mother's Day is 5. 14. Diners only need to prepare a lottery box in advance, and then every table will be lucky.
Because it is Mother's Day, considering the particularity of the holiday crowd, it is not recommended that catering companies make lottery forms online:
Although it is simple and convenient to shake, many mothers can't play.
For the atmosphere of the day's activities, catering enterprises can prepare a "the older the better" retro lottery box, so that mothers can personally participate in the activities.
2. Mother's Day gifts
What gift will you give your mother on Mother's Day? If you send a dish and a drink, you will finish it when you eat it, which will not leave a deep impression on Mother group. Here, the reporter suggested that you can make a "mother's love calligraphy"-similar to the "dream calligraphy" of Butterfly Xuan restaurant.
This "mother's love calligraphy" can input these elements:
1. The size is slightly larger than that of the Iphone 6S, so it is easy to carry around.
2. remake the cover or the first few pages to take a photo of the mother and her child;
3. In the middle of the handwritten book is blank paper without pictures, which is used to take notes;
4. Print some health knowledge on books;
5. At the back of the book, it is suggested to print vouchers, etc. Convenient to stimulate subsequent consumption.
3. Take this opportunity to launch the filial piety card.
Grandma's family has a "June 2 Grandma's Day", Xibei has a kiss festival, and Fulai's wife has a wife-loving festival ... It may become a market trend for catering businesses to "make festivals". By grasping traditional nodes or manufacturing market hotspots, festival-based market grafting usually wins ideal market effects.
Therefore, on the occasion of Mother's Day, we might as well launch a filial piety card for our customers. The discount of filial piety card is customized by the restaurant itself, and the use time is suggested to be every Monday to make up for the "closed on Monday".
Four. Wechat platform interaction
Wechat public platform has become the main marketing battlefield for many catering enterprises. Here, Catering Times introduces two small activities that can interact with customers in the background of WeChat:
1. Mom once lied.
What lies have you heard from your mother since childhood?
-"Mom is not tired, you go to sleep first."
-"Mom doesn't like it, you can eat it yourself."
Behind these lies is the mother's deep love for her children. Collecting mother's lies is very simple to operate. It is to mobilize customers to leave messages in the background of WeChat or behind articles, and screen out the top ranked stored-value cards or distribute them at different prices through other channels.
take a picture
You and your mother are walking in the street, can others recognize you as mother and daughter at a glance? If the answer is yes, you can come to our activities!
Take photos as evidence: when I grow up, I will be you.
Collect similar photos and send them to the official WeChat account of the restaurant, and send them to the mother and son/mother and daughter in the form of electronic vouchers, which can be a king's meal in the next session or a voucher, but the requirement is that the mother and son/mother and daughter must be present.
Verb (abbreviation for verb) distributes children's packages.
On Mother's Day, why should I send a set meal to my children? Yes, you are not mistaken. On Mother's Day, all mothers who come to the restaurant can get a set meal for children!
As for the reason, considering that many young mothers will take care of their children, and some mothers mainly choose their children, giving away children's packages is a form of attracting guests.
If a mother sets a table for Children's Day while eating, the restaurant can give gifts on the spot ... So, will it stick to your customers?
Marketing activities can't be done once, the key is to improve the subsequent consumption ability.