What is the design principle of hand-painted poster design? Poster is a very economical form of expression, which can show the maximum amount of information with the least information and has a good publicity effect. How can a good work be designed with appeal? Let the audience get the most important information directly? The following are the design principles of hand-painted posters recommended for you. Principle of simplicity-images and colors must be simple and clear (that is, simple). Posters give people a simple and natural feeling. Both the color and the designed image should be concise and clear, which can give the audience a high degree of acceptance, make people understand the meaning of this work at a glance, and let people make more understanding and views on this product along this simple color, which really plays a role in publicity. The principle of consistency-the shape and color of the poster must be harmonious, and there must be a unified and coordinated effect design. Posters, like designing any other graphic art, can easily cause confusion. Therefore, in the design process, designers must implement the whole process with clear procedures. Clear thinking is a must in design, from the use of design titles, subheadings and materials to the handling of pictures and signs before design, it should be consistent. If there is no unification, it is difficult to have a complete plan and achieve the expected effect, so all design elements must be combined into an organic whole in an appropriate way before creation. Principle of innovation-Posters should be amazingly innovative in form and content, and have the amazing effect of being a strong person. Modern people have a fast pace of life and faster product updates. Similarly, an ordinary poster may not attract too many people's attention, and the same advertisement may not attract the audience's interest. Whenever and wherever, what you copy and paste is a tone, an advertising word or a system. These designs have caused the audience's aesthetic fatigue. If you want to make a breakthrough and win the recognition and praise of the audience, you must make great efforts to create creative works and shocking works, so as to gain a firm foothold in the design industry and better promote products. Skill expression-poster design needs high-level expression skills, which can not be ignored in both painting and printing. By using simple creative principles, maintaining creative consistency in poster design, coupled with novel creative ideas, we can finally open our minds and express what we want to express with unique expressions, so that a good work can be presented to the audience. How to make hand-painted posters? How to typeset better? First, the layout: also known as typesetting, first decide whether it is straight or horizontal, and pay attention to leaving space around when writing, so as to avoid the layout flying, not concentrated enough, giving people the feeling of shoddy. Secondly, the font size, style and color matching of the whole layout should also be considered. Second, the main title: This is the focus of POP, which can best keep the audience's eyes, so the font must be eye-catching, eye-catching, clear and easy to read, and the number of words should not be too much. It should be finished in about 2 seconds. Third, subtitle: If the main title can't fully explain the content, or in order to make the content more attractive to the audience, the supplementary explanation of the subtitle is necessary, so the subtitle has the function of making the finishing point. But if the main title can't attract the audience, then the audience will not be interested in reading the subtitle. This popular design is a failure. To be clear, only when the audience's eyes can shift from the main title-subtitle-the explanatory text of the specific content can such a POP succeed. 4. Explanatory text: Explanatory text is a copy that fully explains the content and purpose in hand-drawn POP. Pay attention to: 1 when writing, be concise and to the point, so as to avoid unsatisfactory sentences. The most attractive information should be written in front to induce readers to continue reading. 3. The number of writing lines should be within 7 lines as far as possible, and each line should not exceed 15 words. V. Illustration: POP expressed in words alone is monotonous. Illustration is a good way to adjust, but it should be avoided as much as possible. Sixth, decoration: decorative frames and pattern shading are common methods. Among them, the modification of words is very important, but it should be noted that large characters without modification will appear monotonous, and too many small characters will hinder reading. Although POP advertising is not "extensive and profound", it is difficult to learn and master, and it is not a mystery that can be completely explained in a few words. Let's write here for the time being, and hope to discuss it in detail later. What should we pay attention to when designing hand-painted POP posters? 1, hand-painted POP poster design title text is a very important visual communication. If the title text can't attract customers, customers will never read the explanatory text again, so the content of the title should be explosive, or there must be an outline. Different from descriptive text, the title text does not need to be arranged too neatly, and it can be wavy, V-shaped, curved, inclined left and right, etc. , but the distance between them should not be too far. After the grid lines are drawn, write according to the basic strokes.

2, hand-painted POP poster design text 1 hand-painted POP poster design descriptive text, writing descriptive text can turn the strokes of points into circles, or add a circular reflection; You can also exaggerate closed parts, such as "mouth", "sun" and "eye"; Or you can dip down. But when writing, the colors should be clear and the strokes should be clear. Don't change the color word by word. Change the color of one line of text at most. If the text exceeds five lines, it is best to use one color to the end, so as to avoid glare and increase the trouble of reading.

②POP writing must have the following three basic points: striking, concise and easy to understand. First of all, in order to make POP stand out, we should find a way from the size and color of the paper. Second, simplicity. POP is a means to attract customers' attention to goods. It summarizes the characteristics of goods into items, which is convenient for customers to read and understand goods. The third point is easy to understand. The language of introducing goods should be clear to customers at a glance, not vague or obscure.

3, illustration of hand-painted POP poster design The illustration of hand-painted POP poster design needs attention: the illustration of the general poster layout should not exceed one-third, the illustration is a foil, don't start; Try to combine pictures and texts, not pictures and texts; Because there are not as many colors as crayons, some colors will be distorted if you draw them by hand. So it is suitable for drawing simple illustrations; If you are not sure about hand-painting, you can use other paper materials to cut and paste, and it is safer to cut it to the right size before pasting it.

4, hand-painted POP poster design also needs to pay attention to the use of markers. After conceiving the POP poster, you need to use the marker skillfully. This is also the basic requirement for a beginner hand-painted POP poster designer. Markers are different from pens written by the public. First of all, you must master the writing strokes and scribble evenly before you can write various POP fonts.

What should we pay attention to when designing hand-painted POP posters? Ivy Bian Xiao will share with you here. If you are interested in page layout, website design and image processing, I hope this article can help you. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.

The above is what Bian Xiao shared for you about the design of hand-painted POP posters. For more information, you can pay attention to Global Ivy and share more dry goods.

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