Colonel Sanders, dressed in a suit, with white hair and goatee, has become the best symbol of KFC's international brand.
1937 McDonald's Brothers Mike McDonald's Brothers and Dyke McDonald's Brothers opened a very ordinary snack bar beside a national highway in California. At that time, it happened to catch up with the United States and enter the automobile age, and the business in the store was very good. 1940, they moved their store to a prosperous residential area 80 kilometers east of Los Angeles, and their business was very prosperous. After ten years of operation, the two brothers have accumulated wealth, but they still think that their original thinking and business model should be changed. They closed the restaurant that had been in business for ten years and decided to introduce self-help and fast food services. At the same time, they named their successful system "Quick Service System" and promoted it by franchising, that is, they taught franchisees food production technology and formula, restaurant design and product sales skills, and franchisees paid a certain franchise fee.
Although the two brothers are very enthusiastic about the promotion of this model, they are not enthusiastic about the management and improvement of the franchise system. What really makes McDonald's develop rapidly in the market is a new franchisee of McDonald's-Mr. Lai Crocker. Mr Crocker is a salesman of ice cream machines. At that time, soft ice cream became popular in the American market, and the sales of milk ice cream machines were greatly affected. Just then, he received an order from McDonald's for eight machines, which was the biggest order he had ever received. Out of curiosity, he came to McDonald's restaurant. It was not noon at that time, and there were long queues in front of the three counters in the restaurant, and more and more people were there. The waiter serves food at the rate of 15 second per customer. He was shocked and found the huge business opportunities contained in it. 196 1 year, Crocker bought the trademark right of McDonald's and began to devote himself to the research and development of McDonald's franchise development model. He put forward the management concept of QSC (Quality, Service and Cleanliness) and compiled a specific instruction manual, which greatly promoted the development and management of franchise stores. At that time, in the United States, franchisees asked franchisees to buy raw materials at high prices, and the headquarters extracted the difference or intermediary fees and high franchise fees from them. However, Crocker firmly believes that only the success of franchisees will bring about the prosperity of franchisees, and has taken a series of measures and methods to serve franchisees. Five years later, more than 250 restaurants joined.