Recently, the Provincial Department of Commerce actively coordinated Taobao and other e-commerce platforms and enterprises to participate in the "New Year Festival" and introduced various preferential measures such as spike, straight down, full reduction, and buying gifts. Among them, Alibaba launched a variety of combinations, such as caring for farmers in Hebei, Taobao sale, local life brand pavilion, and origin marketing promotion, and launched activities such as Spring Festival, New Year Week and New Year's Eve.
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65438+1October 20th, Taobao Tmall launched the New Year Festival, covering new year's goods such as hometown new year's goods, origin food, time-honored brands, intangible cultural heritage handicrafts, and Year of the Ox theme new year's goods. Chaoshan beef balls, Shaanxi noodles, Inner Mengniu mutton, etc. Let consumers who spend the New Year in a foreign land feel the taste of their hometown.
As the Spring Festival approaches, more and more young people choose the new posture of "Taobao-style New Year greeting", sending home new year goods online and sending gifts by express delivery. According to data from Taobao, on the first day of this year's Chinese New Year Festival, the search volume of "Chinese New Year" on Taobao surged by 240%. Many people have begun to buy new year's goods at home. Melon seeds and peanuts, which have been standing in the Spring Festival, unexpectedly became the best-selling new year goods on Taobao on the first day of the New Year Festival.
Phoenix. The non-contact economy of com-Taobao has sprung up all over the country, adding a new year flavor to this Spring Festival.
Phoenix Net-Epidemic Prevention and Supply Hebei Province actively organizes enterprises to participate in the online "New Year Festival"