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Why is Indian food delivery so accurate?
1. Clear division of labor and cooperation

The Indian film "Lunch Box" released on 20 13 tells the emotional story caused by the delivery brother in Mumbai sending the wrong meal. The film truly restores the process of Dabawala delivering food. To put it simply, Dabawala has five links, and everyone is only responsible for one of them at a time, which can realize assembly line transportation.

First of all, deliveryman A will ride a bicycle to get meals from house to house, and then carry a lot of lunch boxes to the nearest railway station for deliveryman B to sort. Delivery man C is responsible for delivering the box lunch to the nearest railway station. After receiving the meal, deliveryman D will sort it again at the railway station. Finally, the deliveryman E will deliver the lunch boxes to the customers one by one.

Yes, without the support of Mumbai's powerful railway transportation system-2,342 trains travel between urban and suburban areas every day-Dabawala could not have accomplished such a difficult task.

2. Special marking method

Most Dabawala people don't have a high level of education, so there are no complicated words on the meal tube and lunch box. In order to deliver food accurately, they invented a unique marking method, which used letters and colors to determine the delivery stations, buildings and even stations.

▲ special marking method of ▲Dabbawala

3. Flat management

According to media reports, Dabawala's organizational structure is very flat. There are only three levels of organizations with about 5,000 people: the highest level is the Executive Committee of the Association, which is responsible for organizing, coordinating, handling emergency affairs, welfare and foreign exchanges; On the second floor, the group leader composed of every 25 to 30 Dabawala in the association, usually an experienced old Dabawala, supervises the work of each group; The third floor is Dabbawala, which is responsible for the specific delivery work within the group.

This association is also establishing a benign competition mechanism-each group is financially independent, and team members should work hard for the overall income of the team, which means that different groups in neighboring areas should compete fiercely for more customers. At the same time, they also stipulate that when performing the same specifications of express delivery tasks, no group is allowed to compete viciously at a price lower than that of other groups, thus avoiding internal contradictions.

Most importantly, their sense of mission, regardless of the wind and rain, is worth learning by all startups, including hungry. Vital Savant, who has delivered food for more than 10 years, said in an interview:

"Even in the face of great difficulties, we can guarantee the delivery of box lunch, which we are proud of: the flood in 2005 failed to stop us, and the terrorist attack in Mumbai in June 5438+065438+ 10 in 2008 failed to stop us, when Mumbai was largely closed."

▲ Dabawala braved the downpour to deliver meals.

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