My opinion is that even though Jobs is alive, he is still in charge of Apple, which is very different from the company under Cook. There is a simple reason. Nowadays, smart phones are highly mature industries, and there is little room for innovation. However, smart phones are still emerging industries in the Steve Jobs era, and there is a lot of room for innovation. After Jobs 1997 returned to Apple, he first streamlined the computer product line. 1On May 6th, 998, he launched an iMac integrated desktop computer, which sold 800,000 units in five months, making it the fastest-selling computer in Apple's history.
Has this computer changed Apple's role in the personal computer industry? Not really! In the words of Walter Isaacson, the author of Steve Jobs Biography, "Apple stood out and won the reputation it needed to survive in the Windows world." In other words, Apple made a name for itself, but it didn't completely solve the survival problem. Before the introduction of the iPod, Apple's share of computers was pitiful, and the company was still on the verge of bankruptcy.
The introduction of the iPod was because Jobs seized the opportunity of digital music and Sony's serious bureaucracy and slow response, and changed Walkman's life with the iPod. With the launch of the iPhone, Jobs seized the opportunity to shift the Internet from desktop to mobile. There is a very important time node. IOS was launched on June 5438+ 10, 2007, while Android was acquired by Google in August 2005 and further developed. The Android Alliance was established on June 5438+065438+ 10, 2007, which shows that Jobs is not the only one who saw the trend of mobile Internet.
It can be seen that Jobs' specialty is to grasp the new industry trends and launch new products at the turn of old and new industries (Pixar is famous because digital animation has begun to replace hand-drawn animation, so it can fight its way out in the encirclement of Disney). Jobs' innovation is suitable for emerging industries, but not for mature industries. In fact, before he returned to Apple, the NexT computer made by Jobs was a failure. He positioned himself as the leader of personal workstation, and worked hard from LOGO, product design to operating system. The result was a mess, because computers were already a mature industry at that time, and the alliance between Microsoft and Intel had dominated the PC industry. If he hadn't made a fortune by investing in Pixar (sold to Disney for $7.4 billion), Jobs wouldn't have the reputation and capital to make a comeback, and it would be almost impossible to return to Apple.
In fact, before he returned to Apple, the NexT computer made by Jobs was a failure. He positioned himself as the leader of personal workstation, and worked hard from LOGO, product design to operating system. The result was a mess, because computers were already a mature industry at that time, and the alliance between Microsoft and Intel had dominated the PC industry. If he hadn't made a fortune by investing in Pixar (sold to Disney for $7.4 billion), Jobs wouldn't have the reputation and capital to make a comeback, and it would be almost impossible to return to Apple.
Cook's outstanding contribution is to keep the mountains and rivers of the Apple Empire well. From the day Jobs took over the baton, the voice of questioning Cook never disappeared, but Cook did a good job. Limited by space, I only talk about the market value of Apple here. There is a simple reason. The company's management is not good, and the market value speaks. When Jobs died, Apple's market value was $300 billion.
As of April 2007, the latest market value of Apple was123.74 million USD. If the highest price per share is $327.85 in 20201October 3 1 day, the highest market value is $1434.54 million, and it was $4 12 when Jobs died. Now, Apple is only three members of the global trillion-dollar market capitalization club. In this case, can you still say that Jobs will be disappointed with Cook? I think if Jobs were still alive, he would definitely reward Cook with a big gift package!