Key points of advertising brochure design:

If a single-page brochure or a large-size brochure cannot accommodate complex advertising content, a multi-page brochure form is needed; This kind of pamphlet with many pages must have consistent content in editing policy, and it must also be able to give play to its individuality in layout or artistic point of view.

This colorful booklet can not only provide readers with knowledge and stimulate the actions of potential customers, but also serve as a reference material for permanent preservation.

Types of advertising brochures:

A common brochure is a catalogue, that is, a sample catalogue reference book for goods, which is only distributed to obvious prospective customers. Customers receive this catalogue, just like visiting the goods in a shop or factory in person, so the content of this advertisement must be detailed, and they can even order the goods listed in the catalogue. In the form, there are similar instructions, similar instructions, and the content should publish commodity graphics, detailed books, prices, etc. General companies will give gifts to prospective customers.

Others include enterprise introductions, yearbooks, and practical tool manuals with enterprise advertisements (such as common telephone books and calendar books).

Key points of computer-aided advertising brochure design

Advertising brochures generally require bright colors, exquisite production, fast and efficient, and computer DTP technology is suitable for the design of advertising brochures. After the design is completed on the computer, the sample is printed by the printer for further discussion and proofreading. After proofreading, the manuscript will be proofread by the proofing company and finally delivered for printing.

Pay attention to the uniform style of each page when designing, and the cover design is the key. In addition, we should pay attention to the bleeding of each page to adapt to the final cutting and binding. Making advertising brochures:

(1) Material and opening of paper

The paper size is called the opening. Because the size of the paper is "folio, folio, quarto, octavo, ... thirty-two", that is, half, quarter, eighth and thirty-second of the original degree of the thesis. Xx advertising brochures generally use 16 format or 32 format, and color pages are generally printed on coated paper. 2) Bookbinding of the manual

Binding is defined as connecting printed album pages in order to make them firm, beautiful and easy to read and save. Binding also includes many other processing jobs after printing, such as bronzing, rounding, seaming, enveloping and paper bags, punching and sizing. The staff responsible for production must design according to the purpose, content, number of pages, paper quality and its weight, size and thickness.

Binding can be divided into "hardcover" and "paperback". Advertising brochures are usually paperbacks, that is, bound with nails or stitches, or finally covered with soft leather. Hardcover is generally used for binding thick books or high-grade books. It is made by cutting the inside pages and binding them, and then adding a pre-made hard paper cover on the outside.