Public relations planning scheme for the opening ceremony of Mengyuan Hotel (draft)

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Public relations planning book-

Public relations planning scheme for the opening ceremony of Mengyuan Hotel

Activity background Mengyuan Hotel is a four-star hotel operated by Mengyuan Group in Siping. Mengyuan Group is a catering service enterprise. Its main economic activities are in major cities in North China, East China, Central China, South China and Southeast China, and there are also many hotels in Shenyang, Changsha and Harbin in the northeast. Siping Mengyuan Hotel is the first hotel opened by Mengyuan Group in Siping and the first four-star hotel in Siping. For a medium-sized city like Siping, Mengyuan Group takes a fancy to the importance of Siping transportation hub; Furthermore, the policy of revitalizing the old industrial base in Northeast China indicates the revival of Northeast China, so Mengyuan Group wants to seize the Northeast market based on several large and medium-sized cities. As a new enterprise in Siping, its popularity is not very high. Siping also has some well-known competitors, such as Siping Hotel, Jiping Hotel and Lihao Hotel. Therefore, if you want to gain a foothold in Siping, the opening ceremony is the first shot of public relations, so you must seize this opportunity. The overall theme of the activity is 1, Dream Garden-your dream home! 2. Make you feel at home-enchanted gardens Hotel 3. You and I will build a beautiful home. Your home will be built by us. Objectives Through this activity, people in Siping can get to know Garden of Dreams and have a perceptual knowledge of Garden of Dreams. Activity plan Activity plan 5. Pre-stage finger 6. Signboard publicity (finger 7, signboard publicity): (1) Location: Dream Garden Hotel as the center, within 2 kilometers of the main road (2) Setting form: re-construction, if not allowed, rent the existing suitable outdoor media (such as bus shelter advertising space) on both sides of the road (3) quantity. Total at least 10 (4) size and height: according to the actual situation, the characters can be as big as possible and eye-catching. (5) Design requirements: The standard logo and standard font of Dream Garden Hotel are required. (6) Time requirement: set it at 10 days before the opening. (7) Purpose: To raise awareness, arouse curiosity and establish a certain reputation. 2. Planning scheme of opening public relations activities (1) Theme: Dream Garden Hotel celebrates your birthday! (2) Activity time: open day. (3) Location: Mengyuan Hotel. (4) Overview of activities: Give each of the 30 citizens who celebrated their birthdays on the opening day of Mengyuan Hotel a private room. He can invite relatives and friends to a private room for dinner and consumption, and all expenses will be paid by Mengyuan Hotel. (5) Event details and precautions: 1) Event advertisement: A. Time: before opening 10 days B. Media: Siping Daily and New Culture News C. Layout:1/4 d. Copy content: Title: Dream Garden Hotel celebrates your birthday! Paragraph 1: Introduction of Dream Garden Hotel Paragraph 2: Introduction of your birthday activities-Dream Garden Hotel will officially open on XX, XX, XX. To celebrate the opening of Mengyuan Hotel, Mengyuan Hotel will hold a birthday party for you and give away 30 private rooms for free. Name requirements: Anyone who has a birthday on that day and has a fixed residence in Siping can register his name. Registration date: from now until XX, XX, XX, and the daily quota is limited to 30 people on a first-come-first-served basis; Name and location: lobby office on the first floor of Mengyuan Hotel. Note: I personally register with my ID card and the original household registration book; Minors must be accompanied by guardians; The old and infirm must be accompanied. Other precautions: you must dress neatly when entering, otherwise the organizer has the right to refuse to enter; All the interpretation rights of this activity belong to Mengyuan Hotel. 2) Booking and registration time first: the day after the advertisement is released to the day before the opening. Instructions for registration: book in Mengyuan Hotel in advance with the newspaper advertisement of the day and my ID card (or household registration book to prevent false ID card). Other registration conditions: all minors should be accompanied by their guardians; The elderly and infirm should be accompanied by their relatives; Dress neatly when eating, otherwise you have the right to refuse to sit down. Menu restriction: select the menu of the day in a limited category. Number of dishes: set a rough upper limit, such as two dishes per person, so as to avoid waste. Alcohol restriction: Choose from a limited list of one or more alcohols. How to deal with the problem that you can't finish your food: You need to make a small punishment if you can't finish your food, just like doing it yourself, otherwise they will mess up. If the number of applicants exceeds 30, it will be conducted on a first-come-first-served basis until the quota is full. In order to prevent chaos, we should queue up to prepare the number films, distribute them one by one, and handle them according to the number films, so that there will be no trouble. Pay attention to advertisements: the right to interpret activities belongs to Mengyuan Hotel; A birthday cake was presented at the event and a birthday cake cutting ceremony was held. 3) On the opening day: a) Take photos as a souvenir: All guests from Amanome will take photos with the management representative of Mengyuan Hotel (if you need to use photos in a certain area, you need to sign an agreement with them on the use of portrait rights) b) Hold an award ceremony for the selection of vegetable prices at Mengyuan Hotel. From the adult guests who attended on that day, 30 pricing agents were selected by drawing lots (that is, drawing lots immediately), and letters of appointment were issued, inviting them to come to Mengyuan Hotel to participate in the activities of evaluating vegetable prices on XX (Sunday). 4) Soft articles: In order to cooperate with this activity, try to publish soft articles in food editions such as Siping Daily, with the opening ceremony as the topic, and achieve the purpose of promoting Dream Garden Hotel by reflecting the new spiritual civilization of Siping catering industry. 3. A series of public relations activities after the opening (1)- Theme: Please set the price of Mengyuan Hotel! (1) event date: a Sunday about 10 days after opening (2) event time: 8: 00 a.m.-10: 00 a.m. (3) event location: Dream Garden Hotel (4) event overview: hire 30 pricing staff to discuss some dishes in several categories collectively. (6) Selection of pricing staff: Scheme 1: On the opening day, 30 guests who are willing to participate in the event will be selected by lottery; Scheme 2: After the opening, three guests who come to spend money every day are randomly selected (provided that the guests are voluntary and free) as pricing officers. (7) Activity preview: On the third day after opening, an advertisement will be issued for Mengyuan Hotel, inviting you to set the price of vegetables. (8) Reward for personnel involved in setting vegetable prices: X yuan per person. At the end of the activity, it will be distributed in the form of red envelopes, and they will be asked to sign to show that they have received the salary paid by Dream Garden Hotel. (9) Names of dishes whose prices need to be determined: selected by Mengyuan Hotel. (10) Determination method and process: remove the highest score and the lowest score and take the average score; Prepare relevant forms and stationery, determine the specific process (1 1) notarization: contact the notary office for support in advance. Notarization is carried out on the spot. After the notarization, the notarized vegetable price board (12) will be posted afterwards: on the second or third day of the activity, an advertisement will be published in the newspaper to announce the results of vegetable price determination, thank the notary office and pricing personnel, and invite the public to supervise and inspect. At the same time, a dream hotel will be released, please comment on the chef's event preview. 4. Series of public relations activities after the opening (II)-Theme: Please rate the chefs of Dream Garden Hotel! (1) Activity start date: the day after the vegetable price evaluation activity (2) Selection method: From the day after the vegetable price evaluation activity, each chef will randomly select five dishes he cooked every day. Please ask the customers who enjoy this dish to rate the various quality attributes of this dish, such as taste, color, fragrance and shape (make a registration form first to facilitate the operation of the guests, and it is best to tick it). Customers who participate in the grading will be given a beautiful souvenir each. Collect daily scores and accumulate the total score of each chef to rank. (3) Activity promotion: Relevant publicity slogans and banners should be printed in and around the lobby. (4) The selection results and photos of the process can be published in the newspaper on the second or third day after the selection. At the same time, the newspaper published a preview of the service activities of Mengyuan Hotel and listed the working standards of the waiters in Mengyuan Hotel. 5. Series of public relations activities after opening (III)-Theme: Please comment on the service of Dream Garden Hotel! (1) Activity start date: the second or third day after the chef's evaluation, and the first day after the announcement of the activity. (2) Selection method: 1) Every day, five customers are asked to fill in the service personnel rating form when paying the bill, and the waiters who provide services to them are rated according to the working standards of Dream Garden Hotel, and the daily rating forms are accumulated together to form the total score of each waiter, thus ranking. 2) Pay attention to balance the scoring time of each waiter, and keep generally consistent; (3) Presenting exquisite gifts to graded customers; (4) Put relevant slogans and banners in and around the lobby; (5) The selection results and process photos can be published in newspapers on the second or third day after the selection; At the same time, the newspaper published a preview of the service activities of Mengyuan Hotel. 6. A series of public relations activities after opening (IV)-Theme: designated green vegetable field activities (1). Activity mode: After opening on 10, start to look for nearby farmers, find some ideal ones, sign a green vegetable supply contract with them, and take some photos. Then, show these photos in a suitable place in the lobby of Dream Circle Hotel, especially some photos with bug eyes. (2) After the contract is completed, publish the signing of the contract with green vegetables and the meaning of green vegetables in the newspaper; Communicate to the public the message that Dream Garden Hotel uses green vegetables. Intransitive verb budget (unit: 10,000 yuan) After the project signboard publicizes the opening of public relations, other public relations expenses total (1) (2) (3) (4) expenses XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXVII. Effect prediction 1. Through the publicity of the early signs, the public has a preliminary understanding of the Dream Garden Hotel. 2, through the publicity of public relations, give the public a refreshing feeling and leave a deep impression on the public. 3. Through the activity of "fixing the price of vegetables", the public was deeply impressed by the reasonableness of the price of vegetables. 4. Let the public know that Mengyuan Hotel has excellent chefs through the activity of "judging chefs". 5. Through the "service evaluation" activity, customers can learn about the excellent service of Jiemengyuan Hotel. 6. Through the activity of "Green Vegetable Field", the concept of green diet is deeply rooted in people's hearts, and a good impression of Mengyuan Hotel as a green hotel is formed in the public mind.