China's culture is profound, not only in history, but also in life. Food culture is a very important part. It can be said that there are great differences in food culture in different parts of China. There are eight major cuisines in the north and south of China, and their cooking methods are different. Northeast cuisine is an important part, but can it go to the south? Northeast cuisine does have its own good places, but southerners are not used to it. So this thing can't be promoted nationwide, and naturally it can't form a branded thing.
Moreover, there are indeed many experts in our country. Fast food is hard to say, difficult to cook, and easy to cook, because the cost of this thing is controllable. And no matter how tall the chef is, it is no problem to fry 20 dishes of 10. Both the north and the south are fast food restaurants, and the dishes they make may be completely different. One tends to be fresh and the other tends to be sweet, and the taste is different. Northerners don't like things in the south, and southerners don't like things in the north. In this case, the chain business model cannot be formed.
Although there are some snacks similar to chain stores in our country, the business models in different places are still different. Why does KFC appear in the west because the place is suitable? McDonald's is because there is nothing to do but fried chicken. Make a hamburger, make a French fries, have a coke, fried chicken legs, fried chicken wings, and what else can be standardized. But our Chinese food cannot be standardized. If it is cooked by machine, it can't be completely equivalent. It tastes different.