Nongfu Spring has successively launched micro-film advertisements such as The Last Mile, One Man's Island, One Hundred and Twenty Miles, and One Day's Holiday. Unexpectedly, however, although users can choose to skip the advertisement, according to the feedback from the brand, less than 30% users actually choose to skip the advertisement. In other words, good advertising itself and good marketing ideas can actually help brand communication. And the story content of ordinary people can make the brand more vital.