Plaque is a Chinese word, pronounced Pá i bimn, which means a wooden board engraved with words, usually made of metal or wood, placed on the lintel or wall to mark this place or commemorate someone or an event. Said by: Biography of Yue Quan: I recognize four old gold characters on the tablet, which are Hanshan Ancient Temple.
The plaque is not only a sign, but also a sign of culture and even a sign of cultural identity. It is widely used in palaces, archways, temples, ancient buildings and Chinese decorations in China, conveying information about imperial power, culture, people, beliefs, commerce and so on.
Plaque is mainly used in the commercial field, and it is a unique advertising form of spreading commercial information in China. It shows the integrity of the store by taking literary works skillfully, relying on the literary talent of business associations, quoting idioms and allusions, attaching myths and legends, inscriptions by celebrities, using auspicious psychology, choosing religious words and expressing gratitude feelings, etc. It is loaded with heavy national business ideas and embodies the color of traditional culture.
With the development of social economy, discussing the traditional plaque culture and critically inheriting the cultural heritage of national advertisements will not only help to excavate and sort out the commercial cultural treasures of China and study the history of plaque advertisements, but also play a very important role in drawing lessons from, enlightening and promoting the development and innovation of modern advertisements.