Tanabata Theme Activity Planning Scheme 1 I. Activity Purpose
Through activities, we will fully display the good spiritual outlook of young workers in our county, advocate positive, healthy and civilized ways of making friends, guide the young workers to establish correct values and views on marriage and love, vigorously promote the spiritual civilization construction in our county, and unite and lead the young workers to contribute their youth and strength to the construction of Dade River.
Second, the theme of the event
Xiang Qi Yue Xi Ding Yuan Furniture City
Third, the slogan of the event
Come and find him or her in your heart!
Four. organizer
Guiding unit: County Civilization Committee
Organizers: Communist Youth League xx County Committee, County Women's Federation and County Federation of Trade Unions.
Co-organizers: County Sports, Radio, Television, Press, Publication and Tourism Bureau, Dejiang Website and County Communication Center.
Title sponsorship: Mrs. Jin's wedding photography, Shanghai Old Temple Gold
Verb (abbreviation for verb) Activity time and place
Activity time: (the seventh day of the seventh lunar month)
Venue: Jinping Hotel
Instructions for the registration of intransitive verbs
(1) quota limit
A total of 60 students (30 men and 30 women) will be admitted until they are full.
(2) Deadline for registration
20xx August 10
(3) Registration conditions:
1. Unmarried youth working in government organs, enterprises and institutions in our county.
2. Boys are 22-35 years old and girls are 20-35 years old.
3. Take the form of voluntary registration without charging any fees.
(4) required information:
1. You need to fill in the registration form of the first "Meet Tanabata Destiny and Set the City" Youth Workers' Association in xx County in 20xx (including my company's opinion).
2. 1 Copy of my ID card.
3. 1 photo of one's recent life (the photo is in electronic file jpg format).
Seven. Registration method
On-site registration method: submit the information required for registration to the office of the Communist Youth League Committee (paper version and electronic version are required).
Tel: xxx.
Contact person: xx.
E-mail: xx.
Eight. Activity content
(a) true-that you and I fell in love at first sight.
Activity link: Show yourself and leave a deep impression.
(2) Fate-convey two of a kind with your heart.
Activity link: Sweet Lucky Ball, Qi Xin works together, loves guessing, and loves to stand together.
(3) Love-Courageously expressing Sansheng Stone III.
Activities: Confession, reminiscence and dinner.
Tanabata theme activity planning scheme 21. Activity theme
1, romantic tanabata, invite beauty.
2, full of romance, happy Tanabata.
Second, the background of the incident
The seventh day of the seventh lunar month is a traditional festival of Han nationality in China, China Valentine's Day. Because the main participants in this day's activities are girls, the content of the festival activities is mainly begging skills, so people call this day "begging skills festival" or "daughter's day" or "daughter's day". Tanabata is one of the most romantic traditional festivals in China and the most important day for girls in the past.
It is said that on Tanabata night, you can look up and see the Milky Way where the Cowherd and the Weaver Girl meet, and you can also eavesdrop on the love story when they meet in the sky under the melon and fruit shelf. On this romantic night, facing the bright moon in the sky, the girls put the fruits and vegetables of the season in the sky for sacrifice, begging the fairy girls in the sky to give them smart hearts and dexterous hands, making their weaver girls skilled and begging for the combination of love and marriage.
III. Purpose of the activity
1. Create a romantic holiday atmosphere and increase customers' recognition of the enterprise.
2. Give back to customers sincerely, tap potential customers at the same time, and enhance customers' brand loyalty.
3. Enhance the popularity of xx real estate and create a good corporate image.
4. Cooperate with xx beauty agency to let new and old customers enjoy romance and experience health and beauty.
Fourth, the highlights of the event
1, Chinese Valentine's Day, big discount on buying a house on holidays.
2. Build a flower gate with pink carpet, with rose petals and flowers on both sides, so that new and old customers who come to participate in the activity can feel the romantic atmosphere of "Queqiao tryst".
3. Cooperate with xx beauty agency -—xxxx beauty agency to teach the secrets of beauty and health to the people present.
4. All female friends who sign up for the activity can get a bunch of beautiful roses and a beauty experience coupon provided by xxxx beauty agency.
5. On-site gifts are delivered continuously. Every couple participating in the activity will get a lottery ticket and have the opportunity to draw a grand prize.
6. Wonderful interactive games on the spot, providing a love experience for couples on the spot and witnessing the tacit understanding of love.
7. Preheat the violin to create a warm and romantic atmosphere.
Verb (abbreviation of verb) active element
Activity time: 20xx year x month xx day.
Venue: xx Real Estate Sales Department.
Number of people invited: about 100.
Invited objects: (couples, couples) old customers, potential customers, xxxxVIP customers, etc.
Activity form: health and beauty symposium+live interaction+festival promotion.
Six, process decomposition
(1) login
1, guests sign in, send flowers and get information.
2. Take a group photo on the bridge.
Highlight 1: Take the Magpie Bridge and create a romantic atmosphere with warm coffee.
Highlight 2: the violin warms up the field, rendering the atmosphere with music and adding festive elements.
(2) Tea and snacks supply
1, the water bar provides enough tea snacks, including milk tea, coffee, distilled water, soda, biscuits, etc.
(3) the opening speech of the host
1, remind outdoor guests to enter five minutes and two minutes in advance.
2. Explain the activity, including the theme and content of the activity.
(4) Violin playing
1, violin playing, playing beautiful, warm and exciting music, rendering the atmosphere of the first round of lottery.
2. Draw the third prize to arouse the enthusiasm of customers and lay an emotional foundation for the health and beauty of the lecture.
3. There are lecturers from xxxx Beauty Institute to teach the guests present, especially women, the secrets of health and beauty.
(5) Interactive games
1, interactive game of the contest.
2. Physical imitation show.
(6) Lucky Draw
1, divided into first, second and third prizes, and the prizes are to be determined.
2. The first round draws the third prize, and the last round draws both the first prize and the second prize.
China Valentine's Day Theme Activity Planning Scheme 3 I. Preface
Flower shop is a beautiful and elegant place, and floral art is the soul of flower shop. Gorgeous flowers convey people's colorful emotions.
Fortunately, our flower shop has also become an important part of weaving this this beautiful city! Here, we only strive for the fragrant garden, people's bright smiles and bright future!
Valentine's day is coming. This romantic, romantic and charming day is a miracle for our flower shop to create flowers every year, and it is also a day we look forward to.
Second, the target strategy
1, overall goal:
In the three-day Valentine's Day activities, the success of the activities will attract more customers, win more people's support and love, and finally maximize the benefits.
2. Specific objectives
During the activity, strive for a turnover of more than 20,000 yuan per day for three days, order no less than 200 flowers per day, and send flowers no less than 300 times per day. The total number of scattered flowers is 3000.
III. Purpose of the activity
With the improvement of people's living standards, people's demand for service industry is also developing. Because it caters to the market demand, the flower delivery market has great consumption potential. Although the current consumers are not obvious, with the establishment of the company's brand, the improvement of its reputation and various publicity effects, it will definitely inspire more consumer groups to start. Our team will strive to build a unified and standardized management model and build its own brand. Therefore, we will enhance the brand awareness and reputation of our flower shop and increase our sales through this activity.
Fourth, the active object.
Our flower activities are mainly aimed at people aged 16-30. 82% or 2% of these young people are curious and innovative, which will lead to the consumption boom of this kind of consumer goods.
Verb (short for verb) is the theme of the activity.
"Flowers invite you to spend Valentine's Day"
Activity mode of intransitive verbs
(A) determine the partners
In this activity, we can find companies that provide us with bouquets and flower care products to cooperate with and try to get their sponsorship.
(2) Promotion methods
1, flower booking activity-flower delivery project
2, Valentine's Day theme flower exhibition activities
3, Valentine's Day bouquet promotion activities
4. Valentine's Day flower-scattering special activities
5. Short articles related to flower arrangement
Seven. Time and place of activity
(1) Activity time
This activity lasts for three days, which are February 12, February 13 and February 14.
(2) Venue
The activities of our flower shop are in front of this flower shop and some nearby universities, cinemas, large entertainment venues, squares, gardens and other places where lovers will go together on Valentine's Day.
Eight, advertising mode
1, large exhibition board
2. Flyer
3. Logo design, flower shop decoration and layout
4. Website promotion
Nine, preliminary preparation
(1) Personnel arrangement
30 temporary workers (female 1 9, male 1 1) were recruited before the event to be responsible for delivery, customer service, bouquet decoration, publicity and selling scattered flowers. It is required that the flower delivery personnel must be familiar with the local environment so that the flowers will not be lost or late.
We need 8 delivery people (there are 2 delivery people and 6 male temporary workers in our store).
It takes two people to answer the phone and place an order online (our original 1 customer service staff and 1 female temporary worker).
5 bouquet decorators (there are 2 bouquet decorators and 3 female temporary workers in our store).
There are 2 propagandists at the door and 5 street propagandists (6 temporary workers, 2 women and 5 men, female, propagandizing at the door, and the men go to the community to make excuses).
Arrange 14 people to sell loose flowers in nearby universities, cinemas, large entertainment venues, squares, gardens and other places where lovers will go together on Valentine's Day (our store has 1 sales staff, of whom 13 are female temporary workers, and the sales staff will give some training to these 13 temporary workers).
In addition to sending temporary workers, other temporary workers can hire some college students who work part-time nearby. The relative cost of college students' part-time jobs is low, so hiring them can reduce the cost.
(2) Material preparation
Before the event, we will carry out various advertising activities, distribute leaflets in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, widely accept all kinds of reserved bouquets and online orders, and prepare to supplement enough sources for the public to send and sell flowers, and the items provided by our partners will be packaged into small gifts for the event.
X. medium-term operation
During the activity, consumers can get our VIP card when they spend all their money in 99 yuan. No matter new or old customers, all VIP customers can only receive one gift with VIP card. If customers have any questions about this activity, the sales staff should explain in detail, and the final interpretation right of this activity lies in our store.
XI。 After surgery
1. Build a customer forum platform on the website, give customers opinions or suggestions on our flower shop activities, solve customers' dissatisfaction with our activities, and then randomly select 10 to send us elaborate gifts.
2. Continue to cooperate with the media for publicity, and use the principle of strike while the iron is hot to further improve the popularity and reputation of our flower shop brand, retain old customers, attract new customers, and raise the sales rate of flower shops to a higher level.
Twelve. cost budgeting
Temporary workers' expenses: 30 people, with an average salary of 3 days per person, 500 yuan.
Store decoration: Replace some old ornaments, from the frontispiece in the store to a red carpet in the store, the decoration of the store is more prominent than that in the store, attracting the desire of passers-by. About 20xx yuan.
Advertising fee: a banner of 300 yuan, 10000 leaflets about 800 yuan, and a large exhibition board in the attached area is about 5 yuan a month, each of which is about 8,000 yuan a month.
Tanabata theme activity planning scheme 4 I. Time:
20xx February 14
Second, the location:
xxktv
Three. Activity objectives:
Xxktv will become a romantic entertainment place for couples.
Fourth, public goals:
Mostly young couples.
Verb (abbreviation for verb) positioning:
In entertainment places, the consumption level is getting higher and higher, which has become a high-end situation. First of all, it is unique in the advertising offensive, and the activities are unconventional and refreshing. Camping according to the warm atmosphere of the festival.
Subject words of intransitive verb advertisement:
1, 1000 love declarations. A thousand reasons to love.
2. Whether you love and be loved, expect or have, what remains unchanged is your desire for love and persistence in your dreams.
3. Gifts for lovers-Beautiful flowers are the best gifts for lovers.
4, dating Valentine's Day-this winter is very cold, this winter is very special, I have no lover, how to spend Valentine's Day in the new century? Let's find a romantic place to say goodbye to Valentine's Day without a lover.
5. Sing the grand prize and send a romantic Valentine's Day gift to xxktv.
6. Why don't you come to xxktv? Why not try to bring your close lover here for a singing Valentine's Day? Why don't you get up the courage to ask a beautiful girl out and tell her I love you? Why not harvest love in romance?
VII. Combination of advertising activities:
1, outdoor advertisement: light box advertisement (pop) 100 Yuan.
Eight. Combination of promotional activities:
1, each couple can guess three riddles, and if they answer 1-2 correctly, they will give 1 rose. Give three people a small plate of chocolate.
2. Implementation measures:
A, the attendant on duty in each box sends the customer two cards, one is a riddle, and the other is to fill in the answer and the box number.
B. This activity is only valid on Valentine's Day.
C riddles are divided into easy, not difficult, unsuitable and difficult.
D, prize distribution: the winning rate of (rose) is 50% (a small plate of chocolate) is 20%.
E. If there is no winner, send a balloon.
Nine, the layout of the hall and tea bar.
1. "Rose Heart" ornaments are hung on the glass and wall of the tea bar.
There is a red rose on the table in the tea bar and box.
X. Effect analysis of marketing activities:
1. This plan reflects the atmosphere of Valentine's Day and provides discounts for couples. From the propaganda point of view, xxktv is a good place for couples to enjoy their own world.
2. Winning the riddle in the promotion will make our customers happy and interested in this activity.
This activity is an opportunity for men to perform well in front of women. Enhance the affection between lovers.
4. This activity will leave many beautiful and sweet memories for customers and deepen customers' impression of xxktv entertainment and leisure places.
XI。 Budget:
1, 6 "Heart of the Rose" ornament.
2 100 roses. 0.4 yuan x30= 12 yuan.
3, transparent vase 30x3.5= 105 yuan, fresh 100x2=200 yuan.
4. Chocolate 100 piece x 1= 100 yuan, balloon (100/5 package) x 10=50 yuan.
5, light box advertising (pop) (Valentine's Day and Lantern Festival) 200 yuan
6.30 This cookbook (x 15 yuan =450 yuan)
7. Brand of induction faucet 3x 12 yuan =36 yuan.