Location is the key:
If you want to open a vegetarian restaurant, you must first do a good job in market research and find out the surrounding environment. Vegetarianism is a fashion trend, but different demand groups have different investment locations.
First, you can choose places of interest or around temples, which are sacred places. People naturally think that vegetarianism is to cater to the surrounding atmosphere. Nowadays, with the development of tourism, hot spots on tourist routes can welcome millions of tourists. These factors have promoted the prosperity of tourism and catering industry. As a distinctive restaurant, vegetarian restaurants will have broad and bright prospects in these places.
Second, we should choose the area where the consumer groups with higher living standards and cultural level are located, because people are not vegetarian because of greed, but because they have money. People's concept of vegetarianism is related to material civilization and spiritual civilization.
Third, choose the coast first, and then choose the inland. The vegetarian food and beverage project thinks that the vegetarian coastal areas are developing rapidly and living standards are high. More people pay attention to food culture and healthy eating, and more people will accept vegetarian culture.
Fourth, actively develop into areas dominated by meat. In meat-based areas, people are more fresh about vegetarian restaurants, and the growth rate of rich diseases in meat-based areas is higher. People pay more attention to healthy diet. People have gradually realized the harm of eating meat and started to move closer to vegetarian life.
Fifth, we can rely on the green ecological park to open up vegetarian restaurants. It is understood that there are a large number of green ecological park restaurants in China, but less than 5% of them can really realize the green ecological chain (green planting and food processing). Many ecological parks mainly focus on meat and seafood. In order to meet the high-end consumption, Yan Chi Bao occupies a considerable proportion, but there are few green foods. From the analysis of long-term business strategy, it is a potential stock to open vegetarian cafeteria based on ecological park economy. The addition of green ecological park can increase the appeal to consumers.
It is the key to open a good restaurant location, from which it is not difficult to see that Kossu restaurant has its own mature business philosophy in the process of operating stores. How to avoid the mistake of vegetarian restaurant location, a better way is to choose a professional franchise chain like Kossu restaurant to invest. Kossu chain restaurants not only help franchisees in site selection, entrepreneurs choose Kossu franchise stores, and the company headquarters provides full entrepreneurial support. Entrepreneurs who want to open a shop and have no technology can choose a chain enterprise like Kosu restaurant from the aspects of store location, technical management training, equipment distribution, post-operation skills, store promotion and new product update.
Find out the characteristics of consumer groups
Investors should control the direction of the whole restaurant, which is determined by the structure of consumers, how they want to spend money and what kind of vegetarian food they want to eat. The location of your restaurant determines what you want to do. He won't go from the west to the east to eat, but he can only eat around Guo Mao. Consumers around Guo Mao have their own characteristics. Find out his characteristics and make his menu for these people.
When you open a restaurant, you must ensure 80% attendance. If you can't guarantee it, the risk is great, because the food in the vegetarian restaurant is not too expensive, generally 20% of the net profit. If you can't control the cost, you won't make any money when you don't have a skill.
There are four tips for restaurant management:
Where are your clients?
How did you find him?
How do you want him to spend it?
How do you keep him spending?
Maybe there will be another vegetarian restaurant next to you in a few months. Two years later, I don't know how many international fairs will be held, and there may be ten. You must be competitive.
When there are many competitors around you, customers are still very attached to you, which is good. Now there are no imitators in the vegetarian world, like the experts we study today. We have no imitators. We want to be imitators. We do not wait for investment. We hope it's worth investing. In this way, we must have this level.
Vegetarian restaurants should have a theme.
It's even better to talk about vegetarian themes, such as panda themes. Panda is a national treasure. It ate meat eight million years ago, but later it became a vegetarian. It eats bamboo, and there are many bamboos around 30 degrees north latitude. They come from Jiangxi, Sichuan and Hunan, and pandas are active in that area. Oh, bamboo shoots are good, bamboo is good, and the material is environmentally friendly.
Through the theme restaurant, there is a sales point, and then the food is cooked and packaged so that it can be felt from the eyes, ears, nose, tongue, body and mind, several organs, or color, smell and shape.
Another example is Beijing's food culture, which gives it news points, treats and parties. The idea of letting everyone come to you is that you have planted an idea in it. There is a soul behind the dish. When you really want to do something well, the road leads to Jane, but behind Jane is culture.
That is, we don't talk about culture, but after the name and decoration of the restaurant and the design of the dishes, it is a context. It blends into this atmosphere. He feels comfortable when you put it away. He understands you. It's good that you can make him understand that it's simple.
Some restaurants just can't decide the theme when setting dishes. If they cook temporarily, it will be a single dish. It is good to have a single dish, but it will not form a series and a strong culture. What's wrong with vegetarian restaurants? Cooking methods are not protected by intellectual property rights in the culinary world. For example, if you squeeze this juice, everyone will taste it, and the chef will taste it, or you can make a buffet and record it on your mobile phone. For example, any vegetarian restaurant is seen by us. As long as you go to see it and eat it for almost three times, it is basically transparent, that is, you have no special skills.
We must introduce international thinking, business thinking and consumption thinking, so that chefs can enlarge their thinking, broaden their minds and broaden their horizons. If only he could make the guests feel that the dish was calling him with his eyes, ears, nose and tongue.