About poster design

1. The actual size and visible size of the poster should be clear. The actual size refers to the material size of the finished poster. This is the product size specification we usually report, or the size specification provided by the customer. One thing to note here is that for posters with photo frames, the actual size should be added to the part blocked by the photo frame. , similar to the roll-up poster, its actual size should be added to the blank part of the scroll. The visible size refers to the effective display part of the poster, such as the photo frame type, the content of your poster should avoid the part blocked by the photo frame; the poster type, the content should avoid the area that cannot be seen by the sticker; the street poster type, the content should be based on the poster Specific display locations should be used to avoid embarrassing situations. For example, the places where posters are posted include air conditioners, pillars, vents, windows, etc. Don't worry about the designed posters having to be cut when they are actually pasted, resulting in incomplete posters or embarrassing situations. In addition, the overall content should be on the upper side, especially roadside posters. One is that our normal reading habit is to read content above the waist. The other is that the feet of posters are easily stained and damaged, so these places should be avoided as much as possible.

2. The layout and style of the poster. This is an issue that requires attention as long as it involves typesetting. It’s nothing more than that the style of children’s and supermarket e-commerce categories should be lively, the colors should be fresh, the theme should be large and conspicuous, and the fonts should be thick and colorful; the tone of luxury products should be cooler, the elements should not be complicated, and the fonts should be slim and elegant without serifs. There is more zero space. Women and children generally use rounded fonts, while men and equipment generally use right-angled fonts. There should be a certain distance between the topic and the additional content, and do not crowd them together to cause a lack of priority.

In general, it is the above two major points.