First of all, KFC is a western-style fast food restaurant. Compared with Chinese fast food, there are obvious differences in cooking techniques and experience types. Western fast food such as KFC is similar to industrialized food that completely follows fixed procedures. Chinese fast food requires a chef with rich experience. Temperature, batching sequence, etc. , mainly depends on the experience of the chef.

Secondly, compared with other western-style fast food, KFC mainly sells fried chicken, hamburgers, French fries, soda and other western-style fast food, which is positioned as "consumption of family members" and provides a family-style warm and reunion dining atmosphere. Its products and services are consistent in quality. Its simple but effective logo and unified storefront decoration together form a unique external image, while its services focus on the popular decoration of families and children and become the symbol of its brand. In the United States, KFC has always been a low-end product, but in China it has become a mid-range or even high-end product. In line with China's dietary tastes, this should be a crucial aspect of the catering industry. While maintaining its characteristics, KFC promoted many products suitable for China, such as old Beijing chicken rolls and hibiscus fresh vegetable soup. Chicken is the world of KFC, and their ingredients are all prepared and delivered by the professional ingredients factory under the head office. It is said that it is an exclusive secret spice, so it is very fragrant, especially chicken wings (although not as delicious as Pizza Hut chicken wings of our company), and the tastes of other drinks are not much different from those of other fast food restaurants.

All in all. KFC is famous in China mainly because it can adapt to the changes in the China market, and launch products that meet the tastes of China population, with its own characteristics and brand-name products. Personally, I think McDonald's is better than KFC.