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Dongben Frye sauce sells cars and is cute.
"ancient spirit and strange spirit"

It seems that anything fierce can become docile and lovely as long as the word "sauce" is added to the suffix of the name.

For example, the Siberian tiger, originally a carnivore at the top of the food chain, appears in front of people most of the time as the king of beasts. However, when the Northeast Tiger became "Northeast Tiger Sauce", not only did the original ferocity disappear, but there were even more bathhouses in the three northeastern provinces.

For another example, Frye itself represents a modern gun with exquisite workmanship and abundant firepower, but once it becomes "Frye sauce", it is easy to remind people of the beautiful and sweet loli in Japanese animation.

But in the eyes of designers of Dongfeng Honda, Frye sauce should not be a virtual character that only exists in the fantasy of dead house, so they made Frye sauce into a car.

Yes, you heard me right. Dongfeng Honda's new car is called "Frye sauce".

As early as 2020 Guangzhou Auto Show, Dongfeng Honda was brand new? Life has been officially unveiled, and the name of "Frye Sauce" was confirmed at that time, but I didn't expect such a quaint A0-class model to be pushed to the forefront of the market so soon.

Just two days ago, Dongfeng Honda Frye Sauce was officially launched. The new car has four models in two versions, SPORT“Smart Partner "and CROSSTAR" Fun Partner ",and the market guidance price is 97,800 yuan-65,438+065,438+0.28 million yuan.

To be honest, when we first saw the specific price, we were a little worried about the confidence of Dongfeng Honda. After all, Frye sauce is the sister of Fit, but almost the same product is more expensive. It is estimated that most people don't understand the mystery.

However, if we combine the pricing of Fu sauce with the expected market performance in the future, it is not difficult to understand the logic behind it.

As we all know, Fit is a well-deserved king in the original A0 market. Small in size and high in energy, it is a good player in both home travel and racing. The new model went on the market in August, and it can sell more than 10 thousand in September. This is a small car with a starting price of more than 80 thousand, which is on the edge of the market.

Therefore, it is no exaggeration to say that Fit is the dominant player in A0 market segment, and its popularity, a single model can no longer meet the needs of the whole market. So in order to "eat faster and earn more", Honda started its own two-car plan.

However, in the differentiation of consumer groups, compared with Fit's pursuit of "everything", Frye sauce is directly aimed at young people who have never experienced "social beatings". This can be proved by the cartoon images that can be seen everywhere in the promotional film. Coco's loving character and slightly younger painting style are obviously trying to empty the wallets of young people who don't pay much attention to cost performance but care about exquisite style.

As for the difference between Frye sauce and Fit, it's really hard to detect. From the outside, the overall shape and fit of Frye sauce are almost the same, and it is not as masculine as GK5, but also a full shape.

However, there are some differences between Frye sauce and Fit in details. For example, in the front lip position, it can be clearly found that the new car adopts a contrasting color design, and the black front lip is matched with the white body, and the visual effect is very harmonious. At the rear of the vehicle, Frye sauce is equipped with exclusive spoiler decoration. Although it can't improve the aerodynamic performance, the momentum is still there.

Frye sauce and Fit's interior design are almost the same, both of which are the products of Honda's design of "maximizing space and minimizing machinery". The overall layout is very simple, and the flat center console design makes the driver's vision broader. In addition, the two-piece multi-function steering wheel and the 7-inch LCD instrument panel are not absent.

There are natural reasons for the higher starting price of Kelaifu sauce. Both SPORT and CROSSTAR versions are equipped with touch screens, and support Baidu CARLIFE, voice control and other functions. On the other hand, Fit, only the CROSSTAR version is equipped with a touch-screen multimedia system, and the sports version is only equipped with a car radio.

In addition, the whole system of Frye sauce also comes standard with reversing visual function, which is the most coveted configuration for Fit users. Others, such as those developed by Honda with the goal of "zero accidents"? The configuration of inductive security extrasensory system is not absent, which is probably the best interpretation of "sparrow is small and complete"

Is the power system still a "familiar formula", or is it the same as the new Fit, with 1.5L self-priming engine and +CVT continuously variable gearbox as standard, with the maximum power of 13 1Ps(96KW)? The maximum torque is155n m, all of which meet the national sixth B emission standard.

And I heard that the CVT gearbox of Frye sauce has also joined the "G-DESIGN? The adjustment and setting of "shift" can respond to the power demand given by the accelerator pedal earlier, improve the engine speed more linearly, and also provide the braking operation control downshift technology. When the system recognizes that the vehicle is decelerating, the engine braking will automatically intervene, which can further shorten the braking distance.

As long as you are not a big fan of manual transmission, you will definitely love this power match.

In fact, from a historical perspective, Honda Life is not a new car. 197 1 year, born in Japan. It is the first four-door car in Honda's history, and it has Honda's pure blood in its bones. In the following decades, life has always adhered to the model creed of large space, high efficiency and high value. Slightly exaggerated, LIFE is not only the pioneering work of Honda passenger cars, but also represents Honda's concept of "exquisite car making".

With the official listing of Frye sauce in the domestic market, it is bound to set off a new "blood shed". Only in this war without smoke, the winner will always belong to Honda, who let it seize the deepest needs of consumers?

Finally, to borrow a slogan from Frye sauce, "No matter how dull it is, there is a unique and exquisite romance, and there is no entry-level life."

* Some pictures are from the Internet. If there is any infringement, please contact to delete it.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.