Many restaurants will distribute red envelopes on the festival day, with only one or two yuan in them, mainly to create an atmosphere, and some will do so by asking customers for red envelopes, but this method is relatively not good, and they will also express New Year wishes to each guest.
Second, the menu arrangement of "Reunion Banquet"
1, four hot dishes: steamed mandarin fish (mandarin fish), three fresh fish maw, roasted shredded chicken, Chinese cabbage and winter bamboo shoots.
2, four cold dishes: brine rabbit, pickled fungus, cold celery, jellyfish radish.
3, soup, staple food: soup fresh mushrooms, shepherd's purse rice cake;
4, fruit after dinner: get together:
Ingredients: red and yellow cherry 100g, small tomato (cherry tomato) 100g, cucumber (Dutch cucumber) 100g, 100% fresh orange juice 50g.
Production: Wash tomatoes, cut them in half, wash cucumbers, cut both ends into small pieces, put them in a plate, and pour 50 grams of fresh orange juice. The total heat of this product is about 1 10 kcal.
Note: Everyone wants to celebrate the Spring Festival, so we must make innovations in the names of dishes and highlight beautiful themes such as blessing, such as happiness from now on.
Third, background music.
You can put some music to express your happiness and blessings, such as: Happy, treading on thin ice, Spring Festival Overture, Unforgettable Tonight, Full Moon, Golden Snake Dancing.
Fourth, the restaurant decoration
In order to highlight the lively atmosphere of the festival, restaurants usually set up decorations hanging related to the theme of the Spring Festival, and the main color is red. Various restaurants can be arranged according to their own positioning.
Chinese restaurant marketing planning scheme II. foreword
China's industrious people have gradually formed four major cuisines, namely Cantonese cuisine, Shandong cuisine, Hunan cuisine and Sichuan cuisine, as well as delicious food with local characteristics during the exploration and development of food culture for thousands of years. Beijing roast duck is a famous food in Beijing, which is famous at home and abroad for its bright color, tender meat, mellow taste and fat but not greasy. Duck king Roast Duck is a new type of roast duck developed by modern roast duck masters adhering to the traditional roast duck technology. The roast duck is golden and shiny on the surface, crisp outside and fragrant inside, and tender inside. It tastes particularly delicious and is the best in roast duck.
Nowadays, the development trend of Xuanhua catering industry in the Spring Festival can be summarized as follows: the development is very rapid, the scale is expanding, and the market is booming. However, prosperity also means fierce competition. During the Spring Festival, there are always restaurants that fall down and new ones stand, but there are always several restaurants that stand firm in the big waves and continue to grow and develop. As the representative of Beijing Roast Duck in Xuanhua catering industry during the Spring Festival, "duck king Roast Duck" should become a famous signboard.
Second, the market/enterprise analysis
Xuanhua's catering Spring Festival market competition is also fierce. All kinds of hotels and restaurants compete for Xuanhua's limited food and beverage resources for the Spring Festival, impacting diners' tastes and horizons.
To be successful, the hotel must meet the following conditions:
(1), each with its own characteristics;
(2) Total (quality) management;
(3) Sufficient funds for market operation;
(4) Innovation and innovation.
These conditions are indispensable, otherwise it will be a flash in the pan. This is also the reason why many hotels and restaurants opened their doors and soon disappeared.
Third, marketing planning.
The purpose of catering Spring Festival service is to satisfy customers. Only when customers are satisfied with the hotel can they make a profit. To do a good job of quality service is inseparable from the efforts of employees within the enterprise; The success of internal staff marketing is based on total (quality) management, effective incentive mechanism and good corporate culture atmosphere.
Duck king Restaurant has been in business for two months, and now it is holding a preferential activity of "giving back to consumers' care". Take this opportunity to combine customer satisfaction marketing, internal staff marketing and cultural marketing as the focus of this activity.
1. The purpose of this activity: to increase the influence of the brand of "Oriental duck king Restaurant" and enhance its popularity and reputation; Enhance the "Oriental" image and enhance competitiveness; Enhance employees' corporate loyalty and centripetal force; Improve employees' service awareness and work enthusiasm; Further enhance the "Oriental" corporate culture; Increase sales and profits; Lay a good foundation for the next better development.
2. Activity time: July1-June 15, totally 15 days.
3. Number of participants: all employees and customers in the east have meals.
4. Customer satisfaction, employee satisfaction, management improvement and cultural innovation.
Fourth, the specific scheme planning.
(1) SP scheme
1, "Smile Service"
During the activity, all employees will serve with a smile, be meticulous and patient, let customers come on impulse and return with satisfaction, and enhance the perceived consumption value. The concrete implementation is as follows:
A mobilization meeting will be held before 5 July, and a "service contest" will be held among waiters on 6- 15. A special page will be set up in the lobby to issue "Star of Service of the Day" and give material rewards every day.
2. Special price
(1) Introduce a special dish every day, and don't repeat it every day.
(2) Give some dishes with the customer's order, such as giving two side dishes when spending 100 yuan; Above 200 yuan, add 2 cold dishes; Above 500 yuan, add 4 cold dishes, etc.
(3) Discount, which is a magic weapon to rapidly increase consumption, is recommended to appropriately discount to stimulate consumption.
(2) Internal marketing plan
Internal marketing is a management strategy, the core of which is to cultivate employees' customer awareness, then to market internal employees, and then to push products and services to the external market. This requires two-way communication and information sharing between employees and between employees and enterprises, as well as the use of effective incentives.
1. Strengthen the internal warmth management of all employees, and require each employee to treat other employees as their own customers and serve them like customers. And in the future work, internal staff marketing will be fixed.
2. essay contest
Internal staff essay: "My Choice-the East"
Requirements:
(1) The theme revolves around what happened in Oriental duck king Restaurant and Oriental Bath, which can be work experience, feelings, messages, etc.
(2) The genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable.
(3) The deadline is July 13.
Encourage all employees to contribute actively. The first prize 1 was awarded in this essay activity, and the prize was 200 yuan; 2 second prizes, bonus 100 yuan; Five third prizes, 50 yuan. Focus on the exhibition.
3. Cost-saving competition
Through a series of activities, re-educate internal employees and provide their enthusiasm.
(3) product marketing plan
1. While promoting the Spring Festival with special catering, we also promote couples' packages, business packages, family packages and filial piety packages. For example, couples' packages can be launched in 38 yuan, 48 yuan and 58 yuan.
2. Green family banquet: With the improvement of living standards, people's diet is not only to solve the problem of food and clothing, but to eat "green" and "healthy". The introduction of green family banquet will undoubtedly be favored by consumers. In the use of raw materials, advocate fresh green food; The combination of cooking methods and modern people's consumption fashion makes dishes delicious and nutritious; In the menu of family banquet, we should pay attention to the nutritional collocation of dishes and a balanced diet to meet people's health requirements. It is strongly recommended to launch the kitchen!
Cultural marketing plan
Promote the "Oriental" corporate culture to consumers and enhance the influence of Oriental enterprises in the target consumer groups.
The environmental picture of duck king restaurant, the production flow chart of roast duck, and the spiritual slogan of the hotel (Oriental duck king Restaurant reminds you to pay attention to eating health) are made on the car body, so that customers can treat "eating" as a kind of enjoyment and linger.
Verb (abbreviation of verb) advertising marketing plan
In the modern society with advanced information, the media is undoubtedly the media that attracts public attention. According to the characteristics of different media and different media audiences, we should make a reasonable market positioning and target customer orientation, and choose the media to place advertisements reasonably, so as not to unilaterally pursue coverage and waste advertisements.
The combination of hard advertising and soft advertising has achieved good results. Using media integration to realize small input and large output.
Sixth, the effect analysis
1, publicity, so that consumers have a strong sense of memory, resulting in good word-of-mouth publicity, improve visibility and reputation.
2. The store is full of human feelings and thoughtful service, which can enhance the loyalty of the target consumers to the enterprise.
3. Through service competition, essay competition and cost-saving competition, the sense of belonging and centripetal force of employees are greatly enhanced, and their work enthusiasm is improved.
4. Increase turnover through sales promotion. "Star of Service of the Day" was awarded and given material rewards.
5. Special price
(1) Introduce a special dish every day, and don't repeat it every day.
(2) Give some dishes with the customer's order, such as giving two side dishes when spending 100 yuan; Above 200 yuan, add 2 cold dishes; Above 500 yuan, add 4 cold dishes, etc.
(3) Discount, which is a magic weapon to rapidly increase consumption, is recommended to appropriately discount to stimulate consumption.
Chinese restaurant marketing plan 3 I. Theme of the event:
Celebrate seven days of fun, discounts and delicious food waiting for you.
Second, the dynamic time:
65438+1October 01~ 65438+1October 07
Third, the purpose of the activity:
Increase the unit price of customers and promote the achievement of sales targets.
Fourth, the theme activities:
During the period of 10, 0 1 ~ 10, consumers can add one yuan to any goods that we have carefully prepared for consumers as long as they spend all their money in 66 yuan.
Note: 1 Single receipt does not accumulate. Gift requirements: How many items should be selected as movable items? The price should be more than three yuan. Some items with large gross profit loss can also be limited, but more than eight items must be guaranteed every day.
Verbs (short for verb) introduce activities, dates and commodity activities.
Atmosphere layout of intransitive verbs:
Entrance exhibition board, atmosphere creation at the event site, in-store poster.
Seven. Activity execution and division of labor:
Planning department: responsible for the publicity, planning, operation and follow-up of activities.
Purchasing department: responsible for the organization and delivery of goods.
Finance Department: Responsible for the availability of funds.
Store manager: the general person in charge of the activity operation, responsible for supervising the work of various departments.
Eight, food publicity content:
1, dishes, restaurant promotions, many businesses will launch corresponding packages, launch corresponding dishes for consumers to choose from.
2. Production: Let consumers participate in the whole production process, which can better satisfy consumers' sense of accomplishment and desire for experience.
3. Look: make food in front of consumers, attract consumers' attention, and add invisible signs to restaurants.
4. Price: Attract consumers through price, and don't lower the price and the brand of the restaurant at the same time.
5. Gifts: Offering some holiday-related gifts can attract some consumers. For example, you can get some gifts by booking in advance. If you spend more money, you can get some gifts. Gifts should conform to your own restaurant brand style.