In addition to singing and acting careers, many celebrities have side businesses, such as trendy Shawn Yue's clothing store, Wu Xin's bar, Zhao Wei's winery, Guo Degang's restaurant, Meng Fei's noodle shop, etc. And more celebrities have chosen to open hot pot restaurants, such as Wu Qilong, Ren Quan, Li Bingbing, Huang Xiaoming, Eric Tsang, Bao Beier, Qi Qin, etc. The well-known Joker Xue also opened "Shang Shang Qian", so why do celebrities Do you like to open a hot pot restaurant?
From a protection perspective, this is a protection that is extremely beneficial to celebrities. A "video incident" occurred two years ago, causing a popular star to fall directly to the bottom. The phrase "the industry is really chaotic" directly reflects the situation in the industry. Competition among celebrities and entertainment companies is fierce, and it is inevitable that some villains will use despicable means to frame them. Drinking is always inevitable at dinner parties. Too much wine will lead to too much talking, and too much talking will lead to mistakes. If you are accidentally used by someone with ulterior motives, the consequences will be disastrous. It is better to open your own hot pot restaurant and have everything under your control.
In terms of celebrity tastes, some celebrities like to eat hot pot, and their tastes are more biased or "picky". Ordinary hot pot restaurants can't make the taste and texture he likes, but hiring someone to make hot pot seems a bit wasteful. It's better to open your own hot pot restaurant. A more typical example is Qi Qin, who is "addicted to spicy food" and likes to chat and eat with friends at home, so he came up with the idea of ??opening a hot pot restaurant, and the business became bigger and bigger, and the business became more and more successful. ?
From a management perspective, the management of open pot management is relatively easy and there are no complicated procedures. For the base, you only need to put the ingredients and then add the stock. For more complicated bases, you can ask a master chef for help. Other side dishes are even simpler. After choosing the supplier, wash and slice the ingredients and put them aside while waiting for customers to order. Once you are familiar with the whole process, opening a branch is as easy as Zhang Fei eating bean sprouts - a piece of cake.
From an operational perspective, the "star effect" and "star halo" are immeasurable, and it is easier to become famous than others from the beginning. Like the fried dumplings downstairs in my house, I passed by it many times but never went in. It was only after my roommate brought me food that I found out about such a delicious restaurant. This is not the case when celebrities open stores. Many of them say "Although I have never eaten in this store, I know this store." In terms of promotion, it has already been deeply rooted in the hearts of the people, so there is no need for a lot of advertising or long-term accumulation of word-of-mouth. You can create unlimited value by using your own fame.
In fact, celebrities rushing to start side jobs also reflect a sense of insecurity. The income of most celebrities is not low, and it is not inferior to those with side jobs, but competition in the industry is fierce: new stars appear every year, and old stars come back every few years. I don’t know when I will stop being popular or encounter an “accident”.
Doing a little side job can be regarded as leaving a way out for yourself!