1, brand positioning: mstand is positioned as a high-end coffee brand, and its product pricing is comparable to that of Starbucks, Ruixing and other coffee chain stores. This brand positioning makes mstand's products relatively expensive.
2. Operating costs: mstand's storefront decoration and operating costs are relatively high, which is one of the reasons for the high price of its products.
3. Unique taste: mstand's coffee has its own unique taste and flavor, such as the signature brown sugar macchiato and oatmeal latte. These products are different in taste from other coffee chain stores, so the price is relatively high.