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Talk show star Wu Zongxian hosted a program called Super Newcomer King, through which some new people in the entertainment circle were discovered. Jay Chou has the opportunity to participate in this program. In order to get Wu Zongxian's attention, he wrote a very strange "menu song". Wu Zongxian found that he was a plastic talent, so he just signed him with the then lyricist Fang Gang. This is 1998. The following year, Wu Zongxian and Jay Chou signed another singer contract. At that time, Jay Chou signed a contract with Alpha Records in Wu Zongxian, which was small, while Wu Zongxian was busy with other affairs. At first, this company had no specific business. Later, Wu Zongxian handed over the company to his friend Yang Junrong, the general manager of Alpha Records, to help him manage it.

Yang Junrong recalled in an interview: "The first time I met Jay was on July 1 2000, when he was sleeping in a record company. He was very thin. I watched him wander around the office every day, wearing a cap and not talking much. The speech was also very simple:' good, bad, yes, no'. I just took over the company and didn't know much about it. Once I asked him,' Did Zong Xian tell you about making records?' He said,' Brother Xian said that I would play the movie after I finished writing 10 songs.' I asked him how many songs he had written. He said he wrote a song. So he found a recorded demo from his mess and played it to me. This song is his first single "Lovely Woman". Four minutes later, I told him to do it right away, and it will be released in June+10, 65438. Then I called Wu Zongxian:' What are you waiting for such a singer!' "

In June 2000, Jay Chou's first record was published, and Alpha became a big company.

Looking back on his disciple's road to fame today, Yang Junrong proudly said, "Jay Chou has really brought a lot of influence to the Chinese music scene. Originally, writing lyrics should have rhyme, and most record companies are very conservative, including lyricists. Jay Chou's music shows many possibilities. He told people that music can do the same. For me, this young man's freedom in music is unprecedented among musicians in China, and his handling, application and imagination of many sounds in music are also unprecedented. Jay Chou has played many exemplary roles in Chinese music. He bravely put many things into music. "

"When I made his first record, I thought he would be very popular. I said to Zong Xian: If this person is no good, I won't play with you. " Why does Yang Junrong think Jay Chou will be popular? "The word' male' is very important." He told reporters that at that time, only Tao and Wang Leehom had real strength in Taiwan Province music. Both singers have lived abroad and have high academic qualifications, so their music is westernized. Jay Chou is different from them. He was born and raised in Taiwan Province Province. His parents divorced and he only has a high school education. If you compare this background with other singers, it is definitely Jay Chou's weakness. "Now the record company tries to improve the singer's image in the singer's promotion. If you say something bad, will it have a negative effect? So we decided to tell people the real Jay Chou. With good music, we don't worry about anything. "

Then Yang Junrong analyzed the market in Taiwan Province Province to reporters: "Most record consumers are high school students, and many people's families are not rich, and some people's parents are really divorced ... Most people's backgrounds are the same as Jay Chou's, which makes consumers have a sense of identity with Jay Chou and narrows the distance between them. Disadvantages became advantages at this time, because they finally returned to music. An artist is perfect and powerful in all aspects, but he loses his sense of balance. Jay Chou's music is too strong and shy, which is a kind of compensation and balance, making people feel affinity. Young people agree with him, and parents don't object that children like Jay Chou, and Jay Chou has done one thing very well-music, and he succeeded. "

In recent years, many companies dare not invest too much in singers due to the depression of the recording industry in Taiwan Province Province, but Jay Chou can completely make the recording companies have a virtuous circle, and the first two albums became the top record sales in that year. Yang Junrong told reporters: "Jay Chou's records are selling better every time, and the sales of the new album" Ye Huimei "have exceeded the sales of the previous album in the same period. This is really a special phenomenon in Taiwan Province Province. " So Jay Chou can make great strides in the record market. Yang Junrong proudly said: "I'm sure Jay Chou's record production cost is not the highest in Taiwan, but his MV (music video) production cost is definitely the highest." Yang Junrong's business philosophy is: let fans get more value for money. Even he is very picky about the design of the cassette. "I want fans to feel comfortable when opening the CD box, so I am very particular about mold design."