1. Supermarket Promotion Planning Scheme
1. Activity time: May1-May 4th. 2. Location: Yongshun Supermarket.
Third, the main activity topic: there are surprises in May Day shopping, and Yongshun Supermarket is full of sincerity in May Day promotion activities.
Fourth, the May Day promotion activities:
Shopping cash
During the activity, anyone who has a single shopping receipt full of 48 yuan can grab a handful of cash cents with one hand on the spot (note that the face value is one point and two points), and the shopping receipt will not be accumulated. A shopping receipt can only participate once.
Send a leisure gift.
During the activity, anyone who has spent leisure shopping in 28 yuan or above will be presented with a beautiful gift on the spot. Shopping receipts will not be accumulated, and a single receipt can only be used once.
Thousands of goods are returned at low prices.
During May Day, in order to repay new and old customers, our shopping center has prepared thousands of low-price promotions. The quantity is limited, so it's now or never.
During the May Day activities, after the discount of membership cards and VIP cards, you can't enjoy the cash grabbing activities and gift-giving activities provided this time.
Special price can't be discounted, and you can't participate in this activity.
2. Supermarket promotion planning scheme
I. Activity Time: April 29th-May 3rd, 20xx
Second, the theme of the event:
"Healthy May Day, Happy xx"
Three. Location:
Xx large-scale comprehensive shopping plaza (full-court)
Four. Activities:
1, theme: "1 yuan =5 yuan flower"
Customers who shop all over 38 yuan in the 1 floor supermarket can exchange 1 yuan for goods worth 5 yuan at the 1 floor exchange office, customers who shop all over 58 yuan can exchange 2 yuan for goods worth 10 yuan, and customers who shop all over 100 yuan can exchange 6 yuan for "xx Fashion T-shirt Sports Edition".
Customers who buy 58 yuan in the shopping mall on the second floor at one time can get a "sun hat" at the exchange office of 1 building on the same day with the shopping receipt.
2. Theme: "Double Shopping Points"
Customers who have bought 18 yuan in the supermarket on the xx 1 floor can apply for a bonus card free of charge at the service center with the shopping receipt of that day. You can enjoy double points during the activity time (special products do not participate in the integral activities), and the reward for returning points is located at the exit of 1 floor.
3. Special planning:
Theme: The First xx Cup National Long-distance Running Competition
Activity time: May 20xx1-May 3.
Conditions for participating in the activity: 18 years old or above, in excellent physical condition, able to finish 5 km long-distance running independently.
Participation method: Customers who have made a one-time shopping trip to 38 yuan in xx 1 Building Supermarket and 68 yuan in the shopping mall on the second floor can go through the admission formalities at the service center free of charge with the shopping receipt of that day. Before the daily limit 100, take part in the next day's competition.
Competition time: Depart from xx Shopping Plaza at 6: 00 the next morning.
Award setting:
Champion 1: a "xx Cup" honorary trophy+certificate +500 yuan xx shopping card +xx sports T-shirt+points card.
Runner-up1:"XX Cup" honorary trophy+certificate +300 yuan XX shopping card +XX sports T-shirt+bonus card.
1 runner-up: a "xx cup" honor trophy+a certificate+100 RMB xx shopping card+a reward card.
Other contestants can get a xx sun hat.
Verb (abbreviation for verb) Department responsibilities:
General manager's office: responsible for the supervision and coordination of the whole activity.
External relations department: responsible for the support of co-organizers, the assistance of traffic police departments and the invitation of guests.
Personnel department: responsible for personnel arrangement and shift adjustment at the event site.
Operation Department: responsible for the provision of prizes for activities, the promotion contact between the square outside the store and the manufacturers and the implementation of activities.
2F Management Department: responsible for the general approval of sportswear provided by manufacturers and specific prices.
Planning department: responsible for the specific operation, prop production and media promotion of the whole event.
Service center: responsible for the registration procedures of athletes and the issuance of numbers.
Information Department: responsible for the debugging of double points in the background during the activity.
Loss prevention department: responsible for the deployment of patrol personnel at the sports site and maintaining the order at the sports site.
Six, publicity methods and cost budget:
1. Print DM: the number is 10000 copies, the specification is 16K4 pages, and the material is 80g coated paper with double-sided printing.
2. TV station: news column "Health in xx" and other related national long-distance running fitness content.
3. Number of sun caps (baseball caps): 1000.
4. Trophies and certificates: quantity 15 pairs.
5.xx sports T-shirts: quantity 100.
6. Outside the store, giant side painting: 6. 3Mx4M=25 .2 2m2
7.xx gift card
8. Other expenses: xx yuan
9. Total budgeted cost: xx yuan.
Seven, matters needing attention:
1. All employees in our store are not allowed to participate in this activity.
2. The exchange receipt must be stamped with the word "prize" to prevent customers from redeeming again.
3. Returns are not allowed during the activity. If there are special reasons, the manager (on duty) must sign and return the presented prizes before entering the return process.
4. Cashiers are not allowed to carry personal credit cards when they arrive at their posts, so as not to accumulate points for customers' goods.
5. Customers who participate in long-distance running will be given a "xx sports cap" before the race.
6. Participants should fill in a "xx Cup" national fitness form in the service center.
7. Before the daily long-distance race, ask the police car to clear the way (turn off the siren) to prevent losses. The left side of the team draws 5 people, the right side draws 2 people, and the tail of the team draws 1 person. They can ride (xx image bicycle) for on-site supervision.
8. The Food Department provides 4 boxes of special mineral water every day and places 5 supervision vehicles.
9. Awarding platform, the referee platform is located on the east side of the square outside the store, in front of the background picture.
10, the exchange personnel should distinguish the shopping receipts on the first floor and the second floor, and then stamp them for confirmation.
1 1. After checking the receipt, the security guard should take the initiative to return it to the customer to prevent the prize from being collected for private use. If found, it will be fined 100 yuan.
12, xx Shopping Plaza has the final right to interpret this activity.
3. Supermarket promotion planning scheme
I. Activities The second Sunday of May every year is the traditional "Mother's Day". This festival is designed for mothers, and it is a warm festival. Supermarkets frequented by housewives can use this day to run "family ties" and do some public relations promotion activities that help the image of supermarkets.
Two. Activity time: May 8th to May 10.
Third, the theme of the event: carnation festival in the supermarket, or warm Mother's Day.
Fourth, the promotion content:
Activity 1: mother's day special
Food: cake, chocolate, milk, fresh food, etc.
Daily necessities: paper products, sanitary napkins, etc.
Cosmetics: facial cleanser, nourishing cream, etc.
Activity 2: Anyone who buys a single cashier receipt in the supermarket for over 100 yuan will be given a bunch of carnations with the shopping receipt.
Cost calculation: The cost of Mother's Day carnation (10) is about 5 yuan RMB, which is equivalent to 5% profit. If the quantity is reduced to five, the estimated cost will be around 2.5 yuan.
Activity 3: Sincerely bless mom.
Content: What do you want to say to your mother most on Mother's Day? May 8-May 10, you can fill in the "guest book" of the supermarket with what you want to say to your mother most. The supermarket posted these words in a conspicuous place in the supermarket.
Verb (abbreviation of verb) Note:
1. In the second activity mentioned above, in order to prevent cheating, gifts must be marked on the back of the shopping receipt.
2. Activity 3, you need to prepare a high-end guest book and put it at the entrance of the supermarket to facilitate customers to leave messages after shopping; The wonderful contents in the guest book, after computer processing, are posted in a conspicuous position for customers to enjoy, including the name of the sender and the name of the blessed.
4. Supermarket promotion planning scheme
Just after the Spring Festival, the Lantern Festival, a traditional festival in China, was ushered in. According to the folk tradition in China, people light thousands of lanterns to celebrate. Going out to enjoy the moon, lighting and setting fires, solve riddles on the lanterns, spending the Lantern Festival together, family reunion and celebrating festivals are all pleasant. Through the traditional Lantern Festival, the mystery of the traditional customs of the Chinese nation is unveiled, and with the help of the integration of various courses and activities, people can understand the traditional festivals and customs of China and inherit the long-standing culture of the Chinese nation. Activity time:
Xxxx year x month x day -x day
Activity theme:
Xxxx lantern festival promotion planning
Campaign slogan:
Deep affection for the Lantern Festival (the Lantern Festival meets, the beautiful scenery is shared, the red lanterns are hung high, and the Lantern Festival is booming)
Activity section analysis:
1, Lantern Festival is a traditional festival in China. Traditional activities include eating glutinous rice balls, watching lanterns and solve riddles on the lanterns, which contain the connotations of reunion, sweetness, auspiciousness and happiness. Therefore, the promotion of merchants can focus on the food and commodities related to the Lantern Festival. At the same time, traditional activities, such as fireworks, dragon dancing, hanging red lanterns and crossword puzzles, are used to increase fun and create an active atmosphere for the Lantern Festival.
As soon as the Spring Festival is over, the Spring Festival clothes will be on the market soon. For students, the new semester will also begin. Therefore, the Lantern Festival promotion can also focus on clothing and school supplies.
Activity content:
First, the reunion of the jiaozi Exhibition of Yuanxiao Delicious.
1. Set up a special counter for dumplings, including dumplings of various brands, such as Longfeng dumplings series, Missing dumplings series, Sanquanling series and Youkang series. There are eight-treasure nuts, black sesame seeds, peanut paste, rose bean paste, hawthorn, five kernels, peanut sesame seeds, sugar-free, halal, rice wine and so on.
2. The supermarket is full of shopping in 88 yuan, giving away a bag of glutinous rice balls or a small lantern, which is worth about 5 yuan.
Second, Yuanxiao Snack Street
There is a snack street in front of the supermarket in the big shopping mall, with about ten stalls, including glutinous rice balls, sugar-coated haws and stinky tofu, fried sausages and mutton skewers. , and made on the spot. If you buy more than 100 yuan, you can get a snack coupon worth 10 yuan, and if you buy more than 50%, you can get a supermarket receipt.
Activity description:
1. In addition to shopping, watching lights and having fun, eating and drinking are also indispensable for the Lantern Festival. It must be a great temptation for customers to eat delicious snacks after shopping.
2. Set up a service office on site. Customers can get a snack coupon from the service office with the shopping receipt, and customers can buy snacks from the booth with the snack coupon.
3. Snack coupons can't be exchanged for cash, and there is no change.
4, snack production must pay attention to hygiene, take certain measures to avoid the influence of oil smoke pollution and dust, and at the same time prevent the influence of natural wind and rain.
5. Snack stand setting: In addition to moving some existing snacks to the site, you can also invite some famous local snack bars to make and sell on the site.
6. In addition to spending with snack coupons, customers can also buy with cash, and the price of snacks must be clearly marked on the spot so that customers can see at a glance.
Third, the beautiful scenery is shared with Qi Le Lantern Festival (dream)
Open up the Lantern Festival amusement area, set up grape racks, hang various lanterns and install various puzzles. Whether shopping or not, you can participate in the puzzle. If you guess correctly, there will be a prize, which is a beautiful gift or a shopping voucher. This value is determined according to the difficulty of each problem. Prizes can be directly marked on lanterns. Generally, the prize value is below 10 yuan.
At the same time, rings and some folk acrobatic performances can be added in the amusement area.
5. Supermarket promotion planning scheme
First of all, the theme of the activity is to celebrate May Day and thank thousands of families.
Second, the activity time
Xx, xx, xx -xx (week xx-week xx).
III. Contents of activities
1, surprise exchange is only xx yuan.
When a supermarket purchases over xx yuan at a time, it will exchange goods at the service desk with the invoice plus xx yuan (worth about xx yuan).
Note: the service desk staff should register their accounts, collect cash correctly and collect receipts correctly to avoid mistakes. Pay the amount collected to the finance department every day, and count the purchased goods according to the cash paid after the activity.
2. Give you a surprise gift.
When the supermarket purchases over xx yuan at a time, it will use the voucher of xx yuan on the single page of the supermarket poster to cut corners to offset xx yuan in cash (the poster cut corners is valid for XX-XX-XX);
Note: Group buying and off-site individual counters do not participate; If the shopping amount exceeds xx yuan, it will not be accumulated; Can only be used once;
3. buy xx yuan and send xx yuan cash coupons.
Activity content: When the supermarket purchases over xx yuan at a time, it will send xx cash coupons (supermarket counters/friendship department) worth xx yuan, buy xx yuan and send xx pieces, and buy more and get more.
Precautions:
1. Cash coupons can only be used at designated counters;
2. Cash coupons are valid for consumption during xx-xx;
3. Cash coupons are not convertible or exchanged for cash;
4. Use a xx cabinet for more than xx yuan, use a xx cabinet for more than xx yuan, and so on;
5. All cash coupons are valid with the official seal of the company;
6. The final interpretation right of this activity belongs to xx Shopping Center.