2. The conversion cost is too high. For products paid by 99 yuan, the advertising fee for 1 piece will be 670 yuan or even 780 yuan. Businessmen can't make money, so they all work in Tik Tok. There is too much business traffic. No 65,438+0 merchants can cooperate for a long time, but they all left after discovering that they lost money.
Extended data:
1, buyer's point of view. After you have the product, you must consider the problem from the buyer's point of view, whether it is the refining of the selling point, the pain point of the buyer, or the copywriting, shooting and detail production of the later main picture. Of course, some Midlands are better, and the first impression of the picture to the buyer will greatly affect the click and conversion, so it is recommended not to save too much money on decoration and drawings!
2, learning basic optimization category, the best attribute, product keyword title optimization and the layout of shelf time (currently mainly affected by computer shelf) are very critical, and the wireless side has relatively little influence!
3, data analysis For new stores, there is no need to buy too many tool plug-ins. Generally, you need to order original e-books, business consultants (the standard version can be opened when the market is good), discount tools and supporting packages. Observe your own data and make necessary statistics. If you want to create an explosion, you need to make a comprehensive plan. Of course, competitors' data,
You need to observe from time to time, that is the best teacher! You can make the following EXCEL tables according to your specific category to help you achieve your goals, instead of doing nothing.