According to the relevant information of Tik Tok platform, the anchor empress of Tik Tok Shili brand is the proprietress, who sells jadeite in the live broadcast room of Tik Tok.

"Shilipai" is an Internet brand in jewelry industry founded by Mr. Zhou Bifan. On March 5, 2022, CCTV's "3 15" party exposed the deception of live broadcast companies such as Shi Lipai's false propaganda, self-directed and self-performed, and layer-by-layer promotion of goods.