On the evening of May 15, Yin, a 22-year-old anchor with more than 8 million fans on the car fast, held a grand engagement event. The highest popularity of his live broadcast room reached 1.7 million, with a popularity of over 100 million, ranking first in Weibo's hot search.
Aauto faster e-commerce announcement, permanently banned Yin account source/official website
According to online news, insiders of Aauto Quicker revealed that Yin's account was blocked for 230,000 days, that is, 630 years. This news once again boarded the hot search in Weibo.
E-commerce said in Aauto Quicker that it will strictly check product quality, collect consumer feedback, and further deal with merchants accordingly.
And getting married is the traditional skill of Aauto faster and online celebrities. It's faster in Aauto, some people get married and then divorce, and get married twice a year; Some people have to propose eight times before they can get married successfully in five years. Every step is accompanied by a carnival on the platform.
Internet celebrities broke the news that Yin had 45 million goods that night. Source/Aauto is faster.
In fact, the last person who became famous by broadcasting the wedding live on Aauto Quicker was Simba, the brother of Aauto Quicker who later brought the goods. At that time, he spent 70 million yuan to invite more than 40 stars to join the concert, and soon became the most famous celebrity with goods in Aauto.
202 1 getting married, breaking up and starting a company has become a "three-piece suit" for faster online celebrities in Aauto. Collecting money to hold a grand event and then making money with goods is the password of online celebrities.
Take Yin as an example, 3 million people participated in this carnival. "After four years, I finally got married and can bring some money." Xiaoqing, a fan of Yin and a technical school student, made an order for the live broadcast room in Weibo and gave 9.9 yuan a towel. It is reported that Yin's engagement closing ceremony was broadcast live for five hours and sold for 45 million RMB.
This time, Aauto blocked Yin more quickly, and also revealed a message that Tuhong's gold-sucking and gold-fishing operation seems to be impossible. In addition, more important are platform rules and more transparent trading relationships.
Online celebrity engagement parties, dozens of imitation big-name goods.
This is Yin's fourth proposal in six months. In fact, since 20 16 moved to Aauto Quicker, Yin and his two girlfriends have staged a wonderful performance of proposing marriage many times and refusing to propose marriage, accumulating more than 100 episodes of "drama".
On May 15, on the day of engagement, Yin appeared in a white suit and rode a pony, which led to many "horse-catching" scenes-finding a girlfriend among three girls covered with red hijab, appearing with her father (the actor who paid the money), chasing her ex-girlfriend to the scene and making a splash. It triggered the "onlookers ridicule" of the onlookers.
Yin appeared in the picture source /Aauto a quick screenshot.
Behind this joke, Yin is an online celebrity with a business mind. He once opened a pet shop and was one of the founders of the online celebrity brand vkke, with more than 8 million fans in A Auto Fast.
Generally speaking, the five-hour live broadcast took only half an hour to propose marriage. The rest of the time, Yin went with the team and brought goods on the spot-including 9.9 yuan's face towel, 29.9 yuan perfume, 49.9 yuan necklace, 69 yuan's "Hermes" bracelet and 138 yuan's 520 eternal rose box. There are two big men in the middle, showing and selling kitchen knives.
Don't forget to sell the goods at the proposal site. Source/Aauto is faster.
"Many things in his live broadcast room are three products. Hermes imitated by bracelets and Gucci imitated by shoes are all fakes." A faster online celebrity broke the news. "Toilet paper may be one of the few goods that can be bought in the live broadcast room. It is their own factory. "
Actually, it doesn't seem to matter what you sell. Fans gave Yin enough "noodles". Toilet paper alone sold for more than RMB1000000, including RMB 790000 for natural bamboo fiber roll and RMB 220000 for wire drawing paper.
As mentioned above, Yin broadcast live for five hours that day, with sales reaching 45 million RMB. If calculated according to the commission ratio of 30% of the platform, his income this day is 654.38+0.6 million.
Yin's main sales in May 15 Source /Aauto is faster.
Later, his girlfriend Tao Lulu confessed in the live broadcast that she was just acting with her. "As compensation, he transferred 2500 yuan to a live broadcast, gave a * * *, and transferred 10000 yuan."
After rushing to the top of the hot search list, the new routine began again. The next day, Yin's account nickname suffix has been changed to "6. 1 day marriage", and he has to do the same thing again and hold a "grand" wedding ceremony again.
At present, Aauto Quicker has permanently banned his account, and the engagement drama has become a swan song.
Even so, Yin did not forget to connect with friends to broadcast live, boasting the performance of "45 million a night".
From Han to Simba, why can weddings make money?
Simba (Xin Youzhi), brother of Aote Aauto Quicker, "went out of the circle" through a wedding.
20 19, the wedding was held in the stadium, with a total cost of 70 million, and more than 40 stars including Cecilia Cheung, Wang Leehom and G.E.M. were invited.
Simba Wedding Scene Source/vision china
At the scene, Simba proposed to his wife Chu Xue Rui and accepted the blessing of the stars. Although the "wedding" is very ostentatious, in fact, the couple have been married for many years and have a child.
After the wedding, taking advantage of the heat of the wedding, Simba quickly started broadcasting. According to his Weibo Battle Report, within 90 minutes, he sold 65.438+300 million yuan of goods; One of 69 yuan's self-developed lipsticks sold 500,000 copies, breaking the industry record of lipstick sales.
The initiator of "wedding shopping" is another faster online celebrity Han. In June 2009, she married Mr. Pig. At the wedding scene, Han arranged a fashion show and a tea show, which were actually given by the brand. Han even sells red wine at toasts and tea at tea parties. It is reported that the live broadcast income that night was as high as 5 million. But just one week after the wedding, Han quickly announced her divorce, which made her fans ride a roller coaster.
Han Wedding Scene Source/Weibo
For most people, engagement or wedding is the most important ceremony in their lives. For Aauto Quicker network celebrities who attract fans with their personal characteristics, the most important thing in life is their biggest traffic node, which also means huge business opportunities.
By June 2020, 5438+065438+ 10, the drama "Marriage" had reached the point of war: Wu Di, the head of the network celebrity, held an eight-hour collective wedding for three apprentices. The scene is still red-eyed, and e-commerce is busy hoarding goods.
Cars bet on e-commerce faster, while online celebrities become a drag.
"Trust" is the key word of e-commerce in a auto quickless this year, and Yin's behavior may be far from sincerity, which happens to be the least favorite violation in a auto quickless at present.
Aauto Fast Consumer Store announced on May 17 that the platform had received reports from 230,000 users and Yin's account had been banned. The reasons for punishment are hype, vulgar performance and false propaganda.
In response to the 230,000 report, Aauto Quicker issued the most severe punishment in history-230,000 days of ban, which was quickly converted into 630 years by netizens, which is actually equivalent to an indefinite ban.
Yin is broadcast live. Source/Aauto is faster.
Selling goods through acting has long been exposed and vomited many times. In addition to the traditional drama such as engagement, breakup and divorce, what is more rampant in Aauto Quicker is that the red man and e-commerce jointly act to lower the price, killing a commodity from high price to extremely low price, and routine audiences place orders.
On June 5438+065438+ 10, 2020, Aauto Quicker issued another announcement to severely crack down on live selling in the form of agency and speculation. Violators will face penalties such as deducting e-commerce scores, banning accounts or yellow cars, and paying liquidated damages. It indicates that vulgar dramas such as "engagement, divorce, breakup, family conflicts and team conflicts" are prohibited.
If it was in 20 19, when Simba held the wedding, Aauto Quicker had been commercialized for less than a year and did not build its own commodity logistics system, such behavior was not serious. Now, Aauto Quicker has established a relatively complete live e-commerce system. The early "three no products" or non-standard products with high gross profit margin have been contrary to the standardized development of e-commerce.
Not long ago, Xiao Gu, the head of e-commerce at Aauto Quicker, mentioned, "Last month, some authors with top sales in vertical categories were banned by us because the quality of goods was not up to standard." The list of penalties includes the head merchants of Aauto's faster jewelry and jade industry, such as Laoyin (ID: 339 1), with more than 8 million fans.
The big-name imitations and non-standard goods in Yin's live broadcast room are also the targets of platform attacks. These grassroots network celebrities continue to attract attention by getting married and breaking up, bringing low-quality goods. I am afraid it is difficult to keep up with the pace of Aauto faster.