2. Product copy introduction
Copywriting is the key to analyzing products, and product album design is a catalog design album which mainly introduces product characteristics, and is reflected by corporate culture and product characteristics in combination with the spirit of corporate image. Product album design should also pay attention to the professional shooting and image modification of products.
3, the image of the product
The quality of the product itself determines its long life, and the success or failure of its advertisement determines whether people trust it subjectively. Therefore, the originality of album design becomes the key. There are many ways of expression in album design, including direct expression and indirect expression in creative conception; From the means of expression, there are photographic realism and painting abstraction.
Second, the size design of the product album
The paper size of the album is called the opening. Because the size of the paper is expressed in the way of "full open, folio, quarto open, octavo open, thirty-two open", that is, the original degree of the paper is one-half, one-quarter, one-eighth and one-thirty-second of the original degree. Product album design usually uses 16 quarts (A4) or 32 quarts (A5), and is generally printed on coated paper.
Thirdly, the binding design of product album.
Binding is defined as connecting printed album pages in order to make them firm, beautiful and easy to read and save. Binding also includes many other processing jobs after printing, such as bronzing, rounding, seaming, enveloping and paper bags, punching and sizing. The staff responsible for production must design according to the purpose, content, number of pages, paper quality and its weight, size and thickness.