Undeniably, during the SARS period in 2003, because of fear of infection, fewer people went out to eat, entertain and travel, and many restaurants closed down.
At that time, the e-commerce industry became popular because of SARS, which made many people realize the convenience of this industry and let consumers enjoy more benefits.
The development of e-commerce platform is diversified. With the development, the mode and service are becoming more and more standardized and stereotyped.
Services such as take-away, shopping and express delivery in the same city are recognized by the public, and the frequency of use continues to increase.
Why do people like e-commerce transactions now, in order to save their time.
Whether it is necessary to eat in the lobby is definitely necessary, but the epidemic has not passed, and even if it has passed, it will need a transitional stage. My suggestion is that you explore the takeaway part.
Takeaway covers a variety of varieties, such as fast food, semi-finished dishes (with various seasonings), selling recipes, and chef's door-to-door service (this needs to be refined). Health porridge, moon meal, elderly hour lunch, moon meal and so on.
You are not the only one whose economy is affected by the epidemic. If you just spend your time and energy on anxiety and discouragement, there must be only bad results.
There is bound to be a low tide when you just resume business, but people still have to live and eat, and young people still have to take out food.
Consider which way is more feasible and try to do it. The current low tide period may be the initial stage of the transformation of the new model of catering industry.
Without trying, everything is zero. If you try, you have at least a half chance of success.
I wish you more prosperous business in the future.
This year's epidemic has indeed caused great impact and real losses to the catering industry. But we don't have to worry very much. After all, people have to eat. Since you want to eat, as a friend of the catering industry, you must have a clear head.
First, put food health first, especially to ensure food safety within the scope permitted by national policies.
The second is to eradicate the so-called "game" from rice harvest. The lessons of this epidemic once again remind us of the relationship between people and wild animals. We are kind to animals as well as humans.
The third is to do a good job in the hygiene of catering personnel and food itself, strictly implement the catering hygiene regulations, and keep in mind the ancestral training of "illness from the mouth".
Fourth, strive to develop dishes in the field of food adjustment, basically fix the source of dishes, and establish a "hukou" for dishes to reassure consumers!
Fifth, develop traditional dishes, so that those traditional dishes with good reputation and high reputation in the past can be promoted, improve their quality as much as possible and popularize them.
Sixth, we must have the concept of "I am for everyone", starting from the subjective for others and objectively for ourselves, and cooking with heart. I think our catering industry will still have a lot to offer!
The annual Spring Festival is the biggest peak season in many industries. Even in just a few days during the Spring Festival, the revenue of some industries accounts for more than 15% of the annual revenue. In the past Spring Festival, due to the outbreak of new pneumonia in China, most enterprises stopped production, and ordinary people were afraid to go out for consumption, and almost all industries were seriously damaged. As we all know, every Spring Festival, old classmates' parties, friends' parties and relatives' parties are inseparable from dinner. According to the data released by the National Bureau of Statistics, the total income of catering industry in China in 20 19 reached 4.67 trillion yuan, of which 15.5% came from the Spring Festival. This means that during the Spring Festival every year, the income of the catering industry in China is about 720 billion yuan. During the Spring Festival this year, restaurants all over the country closed down one after another, and ordinary people were afraid to go out at home. Many people who booked the New Year's Eve dinner in advance also cancelled their orders by phone. To this end, according to institutional statistics, the income of catering industry in China decreased by nearly 500 billion yuan in just seven days after the Spring Festival. It can be seen that the catering industry is one of the industries that suffered the most under the new pneumonia epidemic this year.
Affected by the new pneumonia epidemic, the catering industry also encountered a dark moment in the stock market. For example, Haidilao, the king of hot pot in China, had an overall market value of over HK$ 200 billion in 20 1965438+ 10. As of yesterday, the market value of Haidilao dropped by as much as 26.7%, and the market value shrank by nearly HK$ 55 billion. Why is this happening? Because a brokerage firm has done a data research report, assuming that Haidilao is closed for 15 days, its operating income loss will be as high as 5.04 billion yuan, almost equivalent to about a quarter of Haidilao's annual operating income. It can be seen that the income during the Spring Festival is multiple for the catering industry.
In addition to retail, catering and other industries, most industries have suffered certain losses this Spring Festival. For the traditional manufacturing industry, it is a loss that the factory stops working and cannot resume production on time; For the real estate industry, the Spring Festival was originally the peak season for sales, but under the influence of the epidemic, sales will definitely drop sharply. In the logistics express industry, the logistics express in most parts of the country has not been fully resumed, and it is also a huge loss.
Of course, for the retail and catering industries, although the income dropped sharply during the Spring Festival. But from the perspective of the whole year, when the epidemic has passed, consumers who have been at home for a long time may also usher in a wave of purchases and dinners in a short time. Retail and catering industries will also see a strong recovery. Although it can't make up for the losses during the Spring Festival as a whole, it can also recover some losses.
KFC is a big brand, but with the development of the epidemic, a case appeared in its huge employee system, and a meal preparation worker was diagnosed, which may cause many consumers to panic. Many take-away food delivery staff were infected, which affected the development of catering. But I think these are temporary, just like the previous SARS is only a phased problem, and everything will return to normal as time goes by. With the development of catering market, many people find that some restaurants are going downhill. Does this mean that the catering market is close to saturation? If it is close to saturation, where should the catering development go?
In fact, catering is far from saturated, thanks to China's huge demographic dividend. Although in first-tier cities, supply and demand may exceed demand, resulting in the phenomenon of catering market saturation. However, in second-and third-tier cities and some counties, people's living standards are constantly improving, and the catering industry is on the rise.
Assuming that the catering market is close to saturation, catering brands need to change and need benign changes if they want to develop for a long time or not be eliminated by the market. This benign change will promote the development of the whole catering industry from extensive to refined. All aspects of improvement, but also for their own users to make a series of changes.
The quality of a catering brand no longer depends on the number of stores, but on the reputation of consumers. The word-of-mouth of consumers comes from three points: 1. Is it good? 2. Is the service attitude good? 3. Is the environment clean and comfortable? Of course, in today's era of rapid development, speed is also a factor. For example, I have to wait for two hours for a meal, so forget it, your food is delicious again.
The catering industry has existed since ancient times. Nowadays, it has become an indispensable industry in the national economic system. In this highly competitive industry, as long as we operate with care, I think the development after the epidemic will certainly not be bad. Of course, it may take a process. Hold on, hold on, and hold on, and your heart will win.
After the epidemic, I think the catering industry should make some changes. For example, don't get too close to the table. It is recommended to sell one snack box for each person. There can be more patterns, but there must be a waiter to match them. There are many single rooms in large catering hotels, so customers and hotels must be jointly responsible for the safety of this table when ordering tables.
I don't think it will be too good after the plague, because although the ban has been lifted, people will still have some psychology at first, fearing that they are carriers, but they will get better gradually.
Business in any store will not be good these months. I hope you can arrive on time. It will get better in the future. Let's go
2020 has just begun. I hope that through our joint efforts, we can overcome this difficulty and take it as a test given by God, so that our big family can unite and meet the challenge together. Only with the concerted efforts of Qi Xin can we have a bright future. We refuel; Come on, China.
The direct impact of the epidemic will make everyone pay more attention to the theme of "safety and health".
Therefore, the catering industry closely follows this theme and provides healthier and safer food and services. For better development.
At the same time, the epidemic has also accelerated the adjustment of people's living habits. Online is a trend, so the layout of the catering industry should also be considered, not simply offline. Otherwise, you can't cope with emergencies.
First of all, I hope that the epidemic will really pass as soon as possible!
After the epidemic, the road is still at our feet, so we can only make more efforts to make up for what we have lost, and it must be a bad remedy! No opportunism, no shortcuts!
Carry out the eating habits of western restaurants and cook by yourself. Abandon bad habits and cultivate new civilized eating habits.