Before discussing the future of business, we must first make clear the three stages of the Internet:

1. Information Internet (PC Internet, mobile Internet)

2. Internet of Things (Internet of Things, artificial intelligence)

3. Value Internet (blockchain)

Give a concrete example:

Now for a company's employees, its income is often generated in this way. In addition to the agreed salary, the company will also take out part of the profits and give you a year-end bonus according to the position and contribution. This distribution method is very extensive. How much money each person can finally get depends on the overall benefit of the company on the one hand and the approval of the leader or boss on the other.

However, this does not truly and accurately reflect the value you created. The so-called value internet is to make values interconnected and free to flow. If there are artificial, administrative and third-party factors interfering or blocking here, it is not enough to call it value interconnection.

The birth of blockchain solved this problem well. Its essence is a way of accurately recording value initiated by human beings. Since it is an accurate record, there must be a more objective accounting method.

Blockchain can not only realize universal participation in bookkeeping, but also realize peer-to-peer direct bookkeeping, and the value Internet is being born.

From Business Relationship to Service Relationship

Let's make an image metaphor:

For example, in a traditional vegetable market, there are many vegetable vendors who sell potatoes. Their potatoes are all from the wholesale market, 2 yuan/Jin.

But the prices they sell in this market are different. Honest people only dare to sell 2.3 yuan a kilo, while bold people can sell it to 3 yuan a kilo.

Dramatically, honest people sell cheaply but are not good at shouting, while bold people sell expensive but are good at shouting, so bold people earn more money.

Later, bold people also learned packaging and marketing, so they earned more and more money. Later, they simply contracted the vegetable market and left the class of vegetable dealers.

This is how class and polarization between the rich and the poor arise.

The future food market is like this:

All vegetable vendors will still buy goods from the wholesale market at the price of 2 yuan/Jin, but the price is set when selling, such as 2.5 yuan/Jin, but everyone who comes to buy food acquiesces in this price, and there will be no bargaining. Their money is paid to the vegetable market, so they take it and leave.

Someone must say, how do vegetable sellers make money?

The money earned by a vegetable dealer is only related to the number of potatoes he sells. The market will solve it afterwards. Every vegetable vendor has a bookkeeping book. Every time I do business, every vegetable vendor will shout: I sold three pounds again, I just sold five pounds and so on.

Because all businesses are seen by everyone, it is difficult to cheat. Everyone will keep a unified account book, and then even if your account book is lost, others will have your account.

It is also very difficult for the food market to save more money than the operating expenses, because everyone has an account book, and everyone knows how much money he has earned, how much money Lao Wang next door has earned, and how much money he has to hand over to the food market for management and operation. This is an open account.

Therefore, all future business will be conducted in broad daylight, and every order will be made in full view of the public. If you want to cheat, you can't help it.

This is a technology that can be distributed and accounted for separately.

Well, at this time, someone must say: some vegetable sellers are diligent and some vegetable sellers are lazy; Some vegetable sellers are clever and some are stupid. Don't we encourage more work and more pay?

Of course, the more potatoes you sell, the more money you earn. Every vegetable vendor should focus on attracting more customers.

Of course, the traditional bluff is definitely not good, because it is too open and transparent.

At this time, the traditional competition will be upgraded to service competition:

For example, some vegetable sellers will say to their aunts who buy vegetables like this: You bought my potatoes, and I will help you peel them clean.

Other vegetable vendors are not satisfied: you bought my potatoes, and I not only peeled them for you, but also sent them to your home.

A really smart vegetable vendor would do this:

Aunt, I have not only potatoes, but also beef. You can buy some more beef stew with potatoes. In addition, I can send you two onions, give you a recipe, and wash and pack all the dishes for you. ...

Look, this is the consumption upgrade.

The relationship between merchants and consumers is upgrading from "buying and selling relationship" to "service relationship", and the future competition is your deep service ability.

Products are left to manufacturers, and after-sales and customer service are also separate contents. What businesses need to do is the derivative of products, which determines your ability to attract consumers and is also the most valuable place for businesses.

We can also find that under this business logic, there are no products that are rich and profiteering. This is the characteristic of a truly mature society.

As long as you work hard, God will arrange everything.

The above example can also be extended to the basic logic of business change:

Traditional business is a mode of earning "price difference" in one direction. In every link of the product, every link will increase the price and then ship it.

You don't know how much difference your upstream link has earned, and of course you don't know how much your downstream link can earn from its downstream link, so everyone is keeping secrets from each other.

Obviously, the upstream and downstream links are a misappropriation relationship. You earn more, I earn less, you earn less, I earn more, so everyone tries to maximize their profits.

In the future, consumers will have direct access to various brands due to the publicity and links of the Internet, so more and more consumers will be able to pay directly to brands (producers), which will lead to the direct flow of cash to brands without increasing or decreasing, instead of being exploited layer by layer as before.

So how should channels and service providers make money?

After the brand gets the money, it distributes the value according to the prior agreement (of course, the value return of each link is directly equal to its contribution), so everyone forms a new value chain with the terms of the contract as the constraint, and then stays out of it.

Therefore, your return is determined by the value you provide. The stronger your service ability, the more people you can attract and the more rewards you will get. And how much value you can generate and how much money you can earn in the future are all open and transparent, not hidden in the past. This is the point-to-point value chain.

This is another sentence: you just work hard and ask for nothing in return. God will arrange everything!

So there is only cash flow in the future, and there is no profit margin.

What will you do for a living?

There are only three enterprise roles in the future society:

1. Resource-based enterprises (state-owned and central enterprises) are responsible for the national economy and people's livelihood.

2. Platform enterprises responsible for commodity circulation (Tencent, Alibaba, Baidu, etc.). )

3. Small companies with unique products or in-depth services in different fields (value subjects)

In addition, there are various individuals floating on various platforms, such as online shop owners, media, lawyers, designers, accountants and so on (value individuals).

If there is no place for you in the above, then you should consider your future position.

In the process of social transformation to "platform+individual" structure, the platform first eliminated some people: dealers at all levels, intermediaries, brokers, sales and other second-hand dealers.

At the same time, the platform needs many new people: technical, art, customer service, procurement, planning and other operators.

Each platform needs a large-scale team to operate. In other words, although a large number of middlemen no longer exist, there are a large number of service personnel.

For example, because products are becoming more and more customized, a large number of product designers have emerged. For example, because the after-sales service of products is becoming more and more important, a large number of after-sales personnel and customer service have appeared.

The value of the platform is that it can accurately connect producers and consumers through operations. What you want is here.

As a result, there are more and more customized and personalized products, and they are doing everything possible to enhance the added value of products. This is peer-to-peer service.

In the past, this was impossible, because producers and consumers could not be directly connected, so a large number of middlemen could only serve as information bridges, but these middlemen only served as information bridges and did not enhance the added value of products.

In other words, the original price difference thinking such as speculation, hoarding, anti-economic cycle, buying low and selling high is being replaced by an innovative and distinctive creative thinking.

So the only thing we have to do in the future is to become a value magnifying glass, that is, you have to amplify the value of a product or service flowing through you, so that this fluid has the value of flowing through you. Instead of becoming a traditional barrier, people will circulate from you and then collect money to build roads.

In the future value chain, if you want to gain value, you must first have existence value.

In the future society, the circulation of products, information, money and people will be faster and faster, and all the obstacles in the middle, that is, the traditional nodes that exist but do not generate value, will be impacted, such as those agents and dealers who increase prices, merchants who make money by using information asymmetry, speculators who hoard goods, and so on.

According to this logic, society will become more and more just and equal in value. This is an efficient society, and China is getting closer. ...