Celebration planning scheme 1. Pre-event preparation:
1. Require employees to know the company's founding time and achievements in recent years, not only know, but also proudly publicize; You can practice through meetings in the morning, afternoon and evening.
2. In terms of meeting requirements, the level of the venue must be high, and the layout of the venue should be festive and warm. Hang lanterns; Pull some flowers; The gift exhibition area should be decorated with flowers and must be eye-catching. The overall layout of the venue should have a strong visual impact, and the music of the venue should be based on enthusiasm. Morning meetings must be encouraged to arouse the enthusiasm of employees.
3. Classification of invited customers: hardcore customers (who come to work for the Brotherhood) and new customers (referrals from old customers); Preheat mature resources (such as popular science collection) and stop serving customers (with good effect).
Second, the purpose of the activity:
1. Through this activity, the corporate culture will be fully displayed, and customers' confidence in enterprises and products will be enhanced, so as to explore the introduction.
2. With the help of grand scenes, provide a better platform for the introduction of old customers.
3, through the atmosphere of the scene, increase the sales policy of buying and giving, and realize a high proportion of sales.
Third, the theme of the event
Warmly celebrate the fifth anniversary of XXX.
Fourth, the activity process:
1. Put some corporate culture films like XXX corporate culture and xxxx review before the meeting.
2, warm-up: large-scale dance performances, programs should be graded to mobilize the atmosphere of the entire venue;
3. Opening introduction.
4. Introduce the guests.
5. Speech by company leaders.
6. Speech by local leaders. (Can be replaced by a typical customer's speech)
7. 1-2 Festival performances (customer performances, employee performances, employees and customers performing on the same stage). It is best to interpret the story between customers and employees on the spot and present the enterprise purpose of "respecting heaven and loving people" in a new form. )
8. Customers present calligraphy and paintings, plaques, etc. (Select 3-4 local honorary customers, and the leaders will take the stage to issue certificates, take photos, host interviews and give speeches to customers. )
9. Keynote speech. (Expert lecture)
10, announcing preferential policies.
Verb (abbreviation for verb) prize setting:
1. All customers who come to the event site will send a small gift. (Gifts depend on local preferences)
2. Set up prizes for the products purchased on site, increase the purchase and gift policy, increase the lottery of customers who purchase products, and attract customers with grand prizes.
Intransitive verbs Highlights of this association: (Invitation)
1. This activity is a special celebration of the fifth anniversary of the establishment of the marketing group. The site will not only show a series of achievements made by the marketing team in the past five years, but also bring the latest international frontier health care knowledge to the university. You will have the opportunity to participate in the quality of life control project and experience the systematicness and authority of the top ten chronic disease solutions led by state administration of traditional chinese medicine Zhongwei Traditional Chinese Medicine Development Research Center, which I believe will benefit you a lot.
2. This activity, with high specifications, is the highlight of elderly health care in Changsha this year.
3. On-site enterprise members will be invited to bring you wonderful talent shows for the elderly, interpret the health and beauty of contemporary elderly people, and establish a new model of old-age life.
4. The leaders of the Organizing Committee of the Quality of Life Control Project visited the site, participated in activities and answered questions.
Authoritative experts will make a special trip to give a keynote speech to bring you the latest knowledge.
6. All the old friends who take part in this activity will get a "souvenir".
7. The event site is colorful and the gifts and prizes are rich and varied.
8. Xiao Hui Group's series of products have received unprecedented preferential treatment, won numerous awards, and are extremely lucky. Customers can participate in various lottery ways, and the 1000 yuan grand prize is wonderful.
Celebration planning scheme. Activity theme:
The first anniversary of XXX
Second, the purpose of the activity:
In order to enrich the cultural life of teammates and improve the welfare of housekeepers, thank you for your hard work and dedication. Through this activity, we can promote mutual understanding among teammates, strengthen mutual unity and friendship, and let all members and families of XXX feel the love from the team.
Third, the purpose of the activity:
1, strengthen team cohesion and teamwork ability;
2. Stimulate the enthusiasm of teammates to participate in various activities;
3. Strengthen and consolidate teammates' familiarity with XXX's system and concept;
4. Leisure and entertainment to relieve work fatigue;
5. Enhance the feelings of teammates and family members, and provide opportunities to accompany family members to get close to nature. All members bring their families with them to make them feel the warmth of "home".
Four. Activities:
One-day tour in Balichuan, rafting and mountain climbing, fare and meals =70 yuan/person.
Verb (abbreviation for verb) Activity time:
Xxxx year165438+1October 9th.
Scope of participation of intransitive verbs:
All team members, partners and family members
Seven. Sponsor department:
office
Eight. Co-organizer:
XXX travel agency
IX: Activity arrangement:
1: meet at the designated place at 6 am.
2. Take a bus 1.5-2 hours to the Ashe River scenic spot at the foot of Song Feng Mountain.
3. After arriving at the scenic spot, take a break and start climbing the mountain. Follow the tour guide to visit the beautiful lakes and mountains, and enjoy the green and quiet rivers among the green hills. It seems to be very calm in the beautiful painting, relax wholeheartedly and feel the peace of this moment.
Gather all teammates and prepare to hold activities, including cultural performances, interactive games, lottery and so on.
5: Get together after the activity and go to the restaurant for dinner.
6: After lunch, under the guidance of the tour guide, go to Balichuan rafting scenic spot, change clothes in turn, get on the bus at the designated place in turn, go to the starting point of rafting, and receive life-saving equipment, paddles and helmets after experiencing the tickets. Wear life jackets as required and start drifting under the guidance of lifeguards. Please follow the instructions of lifeguards during drifting. The drifting time is about 2 hours.
Meet at 3 pm and return.
X. Other activities:
Transportation: Arrange 1 air-conditioned tourist bus (45-53 tourist bus) with tour guide and housekeeper.
Tickets: Travel agencies buy tickets for scenic spots.
Catering: a table for ten people, eight dishes and one soup for dinner, and a table for Muslims if there are any.
Guide: Excellent Chinese tour guide service.
Insurance: Travel agency liability insurance. (Travel accident insurance is recommended for guests to buy)
XI。 Precautions:
1. Please pay attention to your own safety at any time during your travel. If there is no special reason, please do not leave the group for free activities without authorization. The whole journey must obey the unified arrangement of the travel agency.
During the tour, please be sure to observe the time and obey the arrangement of the tour guide and tour leader.
Please prepare some cash and ID cards to use during the trip. Be sure to take good care of your luggage, mobile phone, wallet, camera and other valuables when traveling.
Please prepare the medicine in advance in case of motion sickness and seasickness. And tell the tour guide and tour leader in advance when traveling. In case of abnormal reaction on the way.
5. During the journey, every time you leave or return, please ask the team leader to confirm whether the members of the group are here. Please inform the tour leader and tour guide if there is any abnormality.
6. Please pay special attention to clothes and shoes when traveling, travel as lightly as possible, bring less sundries and reduce the load; Shoes should be sneakers and sneakers, and high heels should not be worn, so as not to cause inconvenience in walking and climbing and hinder safety.
7. When visiting scenic spots, we should pay attention to the phenomenon of unlicensed tourists chasing and selling customers. These unlicensed vendors often sell fruits, drinks and small souvenirs to passers-by and tour groups. Please buy carefully.
8. When visiting the scenic spot, everyone should pay attention to the signs in the scenic spot to avoid unnecessary troubles such as getting lost or getting lost. Please write it down with a pen if necessary for checking.
9. When visiting scenic spots, if you want to leave the group temporarily, such as going to the toilet, please inform the tour guide, tour leader, tour leader or other group members.
Twelve, preparation before drifting:
1, take more clothes: drifting will inevitably get "wet", and it is very uncomfortable to change without dry clothes after landing. Don't wear leather shoes when drifting. Flat slippers, plastic sandals and sports shoes are all ok. The weather is bad, the water is cold, and the weather is good. Pay attention to cold protection and sun protection. It is best not to use expensive clothes, shoes and hats for rafting.
2. Take only drinking water, other mobile phones, certificates and cash on the raft ... Don't bring anything that is afraid of water.
Precautions for drift:
Tourists change their clothes first, get on the bus in order at the designated place, go to the starting point of drifting, and receive life-saving equipment, paddles and helmets after experiencing the tickets. Wear life jackets as required and start drifting under the guidance of lifeguards. Please follow the instructions of lifeguards during drifting.
Before drifting, please take good care of your valuables or give them to the storage room for safekeeping. Don't take away all wet things.
Tourists are not allowed to take off life-saving equipment such as life jackets during drifting. In case of rapids and dangerous beaches, you should hold the handrails on both sides of the yacht tightly, and it is forbidden to swim in the non-swimming area.
Don't do dangerous actions when drifting: Generally speaking, the drifting reach is relatively safe. As long as you don't get off the boat at will, fight with each other, and take the initiative to catch floating objects in the water and vegetation and stones on the shore, the rafting raft will not turn over. Once the boat capsizes, it doesn't matter, just hold your breath and be careful not to suffocate, because you are wearing a life jacket;
When the drifting boat passes through the dangerous beach, it is necessary to obey the command of the boatman and not to move casually. It should hold the safety rope tightly, tighten its feet and lean toward the center of the hull.
Pay attention to the arrows and signs along the way when drifting, which can help you find the main waterway and be alert to the falling area in advance.
Myopic friends, please remember to fix your glasses with a small rope.
Plan 3 of celebration activities. Purpose and significance:
Taking this opportunity to enhance corporate visibility and vigorously build corporate and brand images can be described as a rare opportunity for a famous teacher to become a master. With the help of the activity platform, publicize that General Manager xx won the "China mba Hero" and shape the commander-in-chief style and leadership charm of the company's management; Promote the emotional communication between the company and the target members of the club, lay the foundation for the upcoming establishment of the club, and be of great benefit to the spread and promotion of the club; Collect popularity and customer resources for xx Modern City in order to open the market smoothly; Golf is a healthy and fashionable sport, which has always been highly respected by high-end people. Holding golf competitions can fully demonstrate the extraordinary taste of xx company and xx city.
Second, the theme and slogan:
Main slogan: gathering modern business heroes online-the slogan adopted echoes the theme of xx's modern city promotion, highlights the distinguished position of the participants in the modern business world, and shows that this is an elite gathering.
Reference slogan:
1, the source of business heroes.
2. Reshape modern commercial civilization.
Three. Time: 20xx year x month xxx day (to be determined);
Venue: xx Golf Course of xx Hotel (press conference and meeting place)
Four. Target and scale of activities:
The main target of this activity is high-level figures who are outstanding in xx business circles and customers who have spending power and purchasing power. In order to give play to the role of media and oral communication, a certain number of journalists and the project owners developed by the original xx company (such as xx Bay, xx Garden, xx, etc.). ) have been invited.
1, xx business leaders (number)
2. Expected major customers (number)
3. Owners of 3.xx Bay (quantity)
4, news media reporters (number)
5. Employees of 5.xx Company (number)
6. Agency staff (number)
Total: How many people?
Verb (abbreviation for verb) Organization and content of activities:
The activity arrangement is roughly divided into three parts: morning press conference, afternoon golf match and evening banquet. Various forms. Rich in content.
1. In order to improve authority and expand influence, it is suggested that the golf tournament in this activity be hosted by xx Entrepreneurs Association and undertaken by xx Company.
2. This activity is aimed at xx enterprise leaders, intended customers, owners, news media friends, developers' staff and employees of agency companies.
3. The activities are held in three forms: press conference, outdoor golf competition and friendship banquet.
A. Press conference: the leaders of xx Entrepreneurs Association are invited to speak, and the representatives of developers review the achievements of the enterprise in the past ten years and introduce xx projects and xx clubs. It is suggested to invite an authoritative person with experience in establishing famous clubs in Guangdong or a celebrity belonging to a club to talk about the club.
B. Golf events: Golf has a strong commercial nature and gentlemanly temperament, which can perfectly interpret the extraordinary quality of this activity object. In the fierce swing competition, participants deepen friendship, promote communication and enjoy the charming scenery of xx Mountain. Anyone who is interested in golf, especially interested big customers, can sign up for the competition, which is intended to pave the way for the establishment of the club and the sales of the project.
C. Friendship Banquet: The purpose of the banquet is to bring emotional distance closer in a relaxed atmosphere. At the banquet, business leaders will award prizes for the contest and recommend xx projects. Members of entrepreneurs' associations, media reporters and other participants exchanged freely at the meeting.
4. The general process of the activity is as follows:
Attendees attend (xx Hotel) → press conference (speeches by leaders of xx Entrepreneur Association, speeches by developers' representatives, project recommendation, Guangdong Guest Club and xx Hotel) → noon work and rest (xx Hotel) → golf competition (xx Golf Course) → networking banquet (leaders' summary speech, banquet party, awards interspersed in the above activities, project recommendation, xx Hotel) → the whole day ends.
Organization channels of intransitive verbs:
Xx Entrepreneurs Association sent a letter calling on its members to participate in this activity. In addition, other methods are added.
1. In the name of xx Entrepreneurs Association, the concept construction book and invitation letter of this project will be distributed to the association members and media reporters by direct mail.
2. The developer invites his business friends and customers in xx Bay by letter or telephone.
Seven, publicity methods:
This activity mainly selects xx, a famous magazine in the real estate industry, and xx Morning Post, the newspaper with the largest circulation and the greatest influence in xx, and effectively promotes it in combination with the live promotion of TV programs.
1, pre-conference publicity:
A, "xx" published a preview of the event, introducing xx Company and xxx Club, the general manager of the company's "China mba Hero", with a focus on xxx Modern City.
B, combined with the project image publicity, xx Morning Post published a notice in the back edition, which introduced xxx General Manager and xxx Modern City with pictures and texts.
Distribute sales brochures and invitations by direct mail.
2. On-site promotion:
A. Press conference: state the performance and show the strength of the enterprise; Guangdong guests mobilized participants to join in the fun. The venue layout is festive, solemn and magnificent, which is combined with the cultural background of the enterprise. Business leaders introduce projects and clubs.
B. Golf Competition: The golf course passes through the arch, and the publicity materials of the project and the club are hung. Shuang Ye's advertisements emphasize delivery, few but fine, avoid usurping the role of the host, and highlight the elegant and serious leisure atmosphere;
C. Friendship Banquet: distributing publicity materials related to the project and the club. On-the-spot publicity creates a festive and lively atmosphere, which symbolizes the glory and thriving achievements of the enterprise for ten years and indicates the smooth success of the activity.
3. Post-event publicity:
A, "xx" reported the activities and announced the winners.
B. The full-page article on the back page of xx Morning Post, combined with photo reporting activities, published a list and introduced the modern city of xx.
D, xxx Golf Club will conduct TV programs to guide the audience to pay attention to xxx Modern City.
Eight, the effect evaluation:
1, press conference is a powerful means of news copywriting, which can reflect appeal and authority, easily create momentum and attract attention, and rely on this platform to make friends with the media and cultivate a good public opinion environment for enterprise development and project start-up.
2. Golf tournaments are fashionable and elegant, and it is more interesting to adopt the form of competition. I believe many people are willing to participate. The purpose of this competition is to serve the club members. Participants can experience the aristocratic style and excellent activity organization ability of the club.
3. The atmosphere of the fraternity is relaxed and pleasant, which is the easiest to cultivate friendship and tap customers, further deepening the effect of the previous two activities.
In order to develop better, the task of this activity is to establish a good image of the project, attract potential customers, and thus promote xxx Modern City. And this activity is in the primary stage of marketing promotion. "A good beginning is half done", so we must work together to make it go smoothly. I believe that under the leadership of our innovative leaders, there will be a good result that will surprise you!