Music menu is an electronic menu developed by Peking University Information Team. It can fully display the characteristics, composition and other information of cuisines through pictures, words, audio and video. Electronic menu is the premise and foundation to realize electronic catering. Electronic cookbooks will completely replace the traditional paper cookbooks used in hotels at present.
In recent years, with the development of catering industry, with the requirements of fresh comfort, high-grade decoration, pursuit of individuality, beauty and service grade, traditional paper cookbooks are incompatible with the overall catering environment, the high cost of alternating old and new high-grade cookbooks, the environmental problems brought by paper cookbooks consumables, the non-automatic and non-intelligent management mode of catering industry and many other factors, coupled with the rapid development of computer industry and the wide application of wireless LAN technology, PDA electronic cookbooks have emerged under such a general trend.
Electronic cookbooks create a window between information tools and customers, creating a precedent for electronic ordering directly facing customers and breaking the traditional ordering mode. Electronic menu is a multimedia menu that comprehensively displays the characteristics and composition of cuisines through pictures, words, audio and video, and it is the premise and foundation for realizing electronic catering. Electronic cookbooks combine the advantages of data management, fast and efficient ordering, and replace the traditional paper cookbooks used in restaurants, which is an inevitable trend in the next decade or even twenty years, and can be called a beautiful landscape in the catering industry.
Advantages of electronic cookbooks include reducing costs, improving customer service, strengthening brand image, enhancing customer loyalty, increasing income and returns, etc. , as follows:
1, the cost reduction comes from the optimization of human resources by electronic recipes; Reduce paperwork; The management cost is reduced; And the menu update is easier and has no cost. Electronic cookbooks provide business owners with more flexible and powerful sales tools than printed cookbooks. They can change their recipes according to their daily and seasonal characteristics. It can be said that there is no cost for reprinting recipes.
2. Improving customer service comes from electronic recipes, which are more detailed, specific and attractive. It can provide personalized CDs and make customers more flexible and free to order.
3. Strengthening the brand image and customer loyalty stems from the possibility of increasing the brand through the screen, and creating customer loyalty is to identify and establish VIP users through the screen; Provide customers with value-added featured products and upgraded entertainment experience.
4. Increasing income means that electronic cookbooks have the ability to encourage customers to spend and buy impulsively (especially during and after eating or ordering for the first time); Because the waiting time for placing orders, paying bills and checking customers is shortened, the transaction rate can be improved. In addition, there is an opportunity to increase advertising channels, such as an advertising system that suppliers can pay, which can increase sales and obtain advertising revenue for advertising products and services.
5. Update dishes in real time, display massive information, save the cost of making and printing recipes, menu items and manual lists, and effectively solve the problem of uploading new dishes.
6. Customers' special requirements for dishes can be reflected without manual records.
7. Attendants don't need personal service, they can take care of other services at the same time, and the on-site management is orderly.
8. Customers can order their own food, which avoids ordering mistakes caused by slip of the tongue, can effectively change customers' requirements for hotel pricing, reduce unnecessary troubles of the hotel, increase consumption, reduce work error rate, and control the table situation in real time.
9. Customers can know the consumption amount at a glance, fully understand the specially recommended dishes and hotel promotions, and know the dishes that have been sold out in time without the description of the waiter, so as to avoid the failure of ordering and the complaints of customers, without manual copying, and avoid the error of checking out or ordering in the kitchen due to scrawled or illegible handwriting.
10, which embodies the concept of customer first and the spirit of continuous innovation, enhances the image of the restaurant, improves the service quality, gives customers a brand-new look and creates additional new selling points for the restaurant.
1 1, the display is clear: the information of dishes is huge, the characteristics of dishes and the consumption situation are unobstructed.
The operating language can be modified according to customer's requirements (Russian, Chinese and English are now available).
12. Support android and Ios systems.
13, simple installation and low cost. As long as it is installed at the service desk, the tablet computer can be directly accessed through the wireless network, and the number of clients is unlimited.