It is normal for stars to invest in restaurants across borders, but how many can really make money? Thanks to the star effect, this "fan economy" model with its own traffic seems to be a fixed routine, but it can't be played in the operation process-the sales volume of Yun-peng Yue Chili sauce has dropped by nearly 60% a year; The monthly sales of red wine in Tmall stores in Zhao Wei and Carina Lau are not as good as those in domestic wine wholesalers; Han Han's "Nice to meet you" restaurant was fined seven times by the competent authorities within two years, and many franchise stores closed down, resulting in a debt-forcing storm. After fading the star aura, these star brands have shortcomings in operation and management. Most of the prepackaged foods and condiments invested by celebrities are processed by OEM, and one brand even has eight cross-industry foundries, which also increases the risk of food safety and quality control in disguise. However, after charging a high franchise fee, star-rated restaurants lack standardized and standardized management of franchise stores, which leads to frequent food safety problems. In addition, the relevant person in charge of some star restaurants admitted that the business was booming when they opened because of the participation of stars in publicity and the curiosity of the people, but the star effect weakened in the later period and the passenger flow decreased accordingly. ?
The interview learned that although there are stars to support them, in daily operation, these star restaurants have limited effect of "sucking powder". According to the person in charge or staff of many star restaurants, the vast majority of people who eat in restaurants are ordinary consumers, and the fans of stars only account for a small part. Many stars are basically too busy to participate in the later operation and publicity activities of the restaurant. It has become a trend for stars to invest in the catering industry in recent years, but many star restaurants have been as lively as stars for a while, and then they have withdrawn from the market. It is difficult for a star to become a catering star when he opens a shop. Outsiders may care, but stars don't care at all. Besides, many stars are not short of money. They may have more fun when they open a restaurant, although they will care more at first, and then they will play like a family.
In fact, since it is the catering industry, products and business models are very important. Only by returning to the essence can we get bigger and bigger. If the product is not good, or the business model is not good, there will only be a short-term star effect, and the freshness of consumers to the star restaurant will disappear, and this restaurant will not be popular. Therefore, after all, restaurants invested by stars should return to the commercial essence, products and services should be done well, and business models should be designed well. If there are no problems in these two aspects, the participation of stars will definitely be icing on the cake and better!