(1) Basic responsibilities (1) Responsibility for achieving performance: No matter whether the store manager is an operator or an enterprise operator, he should bear the main responsibility for the performance in the store. (2) Management responsibilities: The store manager must comprehensively manage and implement the people, things, money and information in the store.
Implement the company's regulations. (3) The responsibility of the commander-in-chief: the store manager should give full play to the greatest ability of guiding and commanding subordinates. With proper guidance, subordinates can 100% exert their abilities. (4) Responsibility for solving problems: The store manager must think about and solve problems in performance or work. (5) Judgment obligation: Within the scope of authorization, the store manager should make a correct judgment on the business. This is quite different from the position that subordinates are ordered to act.
(2) Basic work 1, external work: "Pursuing the satisfaction of consumers in all aspects" (1) Marketing scheme to attract consumers. No matter what era, the success or failure of specialty stores depends on the quality and completeness of goods. Different from the past, we should not only meet the needs of consumers, but also propose new products that can accurately lead the consumption trend. This is the manager's first task. (2) Create a business environment and selling points. The store environment that consumers expect should be safe, but also have a good atmosphere and characteristics. Meeting these two requirements is the manager's second priority. As long as customers come to the door, they will be warmly received. Every service staff is very kind, smiling and treating customers as friends. That's the point. Another point is the selling point: whether the menu design is clear at a glance, whether the price tag is clear, whether POP advertisements are provided, and so on. It seems simple, but it is often ignored by the store. (3) Make customers feel at home. When receiving customers on the spot, we must have convincing professional knowledge and standards. This kind of professional knowledge and skill training for explaining dishes is the third priority of the store manager. The store manager should be able to make suggestions on the new lifestyle brought by new products. But if it is a half-baked introduction, it will be counterproductive, and the credit will be written off, which will greatly reduce the impression. The attitude of receiving customers should not be excessive. The best degree is honesty, and sincerely hope that customers can choose the dishes they want to eat. (4) Menu design should be diverse, interesting and novel. Whether for customers or in-store waiters, the menu should be full of fun, novelty and good visual experience, which is the manager's fourth priority. Today's consumers are certainly not satisfied with going to restaurants to grab something to eat. You must know through various channels before you decide to go to that store for consumption. 2. Manager's Internal Strength (1) How to realize the planned sales is the fifth priority of the manager, and creating good sales is the first task of the manager. The choice of dishes, on-site environment, hospitality and promotion are all its means.