? Ground propaganda method
? 1, community publicity
Hanging banners and banners at the main entrance and residential roads is effective, but it is not suitable for long-term hanging, because it will affect the beautification of the residential area and the distribution cost charged by the residential area is high. Spending more energy on putting up colorful posters, sweeping the stairs one by one, and putting up posters at each staircase and elevator entrance can encourage community owners to be interested in the contents of posters, consult and further tap potential customers.
Public service advertisements-community building signs, house numbers, publicity columns in elevators, public service slogans, public service photo frames, community public service publicity boards, bulletin boards, signs, advertising electronic clocks, etc.
Sponsor various activities organized by the community, such as the repossession party, outdoor sales show and party held by community developers. , improve reputation and popularity.
Set up a temporary student work exhibition area. The setting of the exhibition area is to let the owners intuitively understand the students' works and teachers' level of * * school and enhance their confidence in * * school.
By packing our advertisements or enrollment keywords on the parking poles and door poles at the entrance of the residential parking lot, car owners can be attracted to pay attention to the school within a few minutes of parking and getting the card;
? 2, shopping malls, squares and other outdoor streets, the crowd concentrated publicity.
Set up a information desk to attract parents to take the initiative to consult and invite parents to participate in the experience for free. Professional teachers can hold small-scale special exhibitions on the spot (number: 3-5 people, 2 people stay at the information desk for parents' consultation, and the other 3 people distribute leaflets separately. The delivery time is a weekend night when the traffic is relatively concentrated);
Choose advertising space as a billboard in a conspicuous position in a shopping mall or square;
Through contact with relevant government departments, public welfare banners were posted on both sides of the main kilometers of roads, and relevant government departments provided us with places. We are responsible for distributing banners and related funds, and the banners are signed by * * school;
By getting in touch with the street community, we will make government public service advertisements for the street community in the community advertising space and print our logo and related brand keywords.
3. School publicity
You can sponsor schools to hold parties or activities to improve their visibility and social effects in schools;
Three weekends before the start of school and two weeks after the start of school, open classes or audition classes will be held for students who have not continued enrollment and parents and students who have newly auditioned. At the same time, two large-scale open classes (or large-scale open classes) can be held on the last weekend before school starts and the first weekend after school starts.
At the same time, in order to attract the attention of all schools and drive all students in the development zone to participate, from September onwards, a * * school "Who is the King of Words" contest can be held in the development zone schools in conjunction with television and other media, and all the sea elections will be held in the school, and the semi-finals and finals will be held in xx school. At the same time, players who participate in the semi-finals and finals can participate in training in xx school to realize publicity and enrollment.