"Oriental Selection" is a brand-new live broadcast platform launched by New Oriental. On February 28th, 2022 18, the account number of Oriental Select increased from 1 to 6, and the total number of fans exceeded 36 million. 52 self-operated products have been launched, with a total sales volume of18.25 million.
From June, 5438 to February, 2023, in a few days, Dongfang selected nearly 654.38+million powders, and the stock price fell 14% in three trading days.
I. Product quality standards
Appearance quality: the appearance of the product should be clean and tidy, without scratches, discoloration, depression and other quality problems. Material selection: the product materials should be safe and environmentally friendly, and comply with relevant national laws and regulations. Process production: The product production process should be reasonable, with stable structure and no obvious production defects. Perfect function: the product function should meet the needs of users, with convenient operation and stable and reliable performance.
Second, the user experience standard
Operation interface: The operation interface of the product should be concise and clear, with good user-friendliness. Service life: the service life of the product should meet the expectations of users and be durable. Ergonomics: product design should consider the principles of ergonomics to provide a comfortable experience. Service quality: the service quality after product sales should be thoughtful and timely, which can meet the needs of users.
Third, the market competitiveness standard.
Value positioning: the sales price of products should meet the market demand and make reasonable positioning with competitors. Innovation: Products should be innovative to some extent, which can meet consumers' demand for fresh and unique products. Brand image: products should be consistent with the brand image selected by the East, which can enhance brand value. Market feedback: products should be constantly improved according to market demand and user feedback to adapt to market changes.
Fourth, supply chain management standards
Supplier selection: When selecting a cooperative supplier, it is necessary to comprehensively consider its reputation, production capacity, service quality and other factors. Channel management: Establish a reasonable channel management mechanism to ensure smooth product circulation and stable channels. Transparency of supply chain: keep the transparency of supply chain information, communicate and solve supply chain problems in time. Quality control system: establish a perfect quality control system, strictly control product quality, and ensure that it meets the standard requirements.