A laundry company, how to build a light asset strategy company with a new model?

Step 1: Establish a joint store.

Laundry, as long as centralized cleaning, the terminal store is only responsible for receiving orders. In order to expand the entrance, this laundry company plans to recruit 654.38+million cooperative joint ventures to cooperate with major supermarkets or convenience stores. About 3 square meters can be used to set up joint venture stores, and the headquarters will design doors in a unified way, with an initial fee of 50 thousand.

Why do you agree? First, there are passengers in your supermarket every day. Adding one more business is your profit growth point, which will not only affect your original business, but also make more money. The only question is, will I pay this 50 thousand yuan? Why are you willing to pay this 50 thousand yuan?

Step 2: Recruit consumer shareholders.

Not only did you join with 50,000 yuan in real money, but you also asked to recruit 10 shareholders who spent 5,000 yuan. What do you mean? That is, you must recruit 10 customers who are willing to invest 5000 yuan, so that customers can become consumer shareholders of your laundry. On the one hand, the investment of 50 thousand yuan can be returned immediately, on the other hand, shareholders can bring customers.

Step 3: Make customers free.

Card mode is a routine and means used by merchants. Generally, it is a mode of charging as much as possible or giving a few discounts. In essence, it is a mode of locking customers' consumption in advance and stores paying in advance. However, the card charging model is becoming less and less attractive. If customers can still make money for free, how to design it?

As I just said, the terminal joined the laundry to recruit 10 consumer shareholders, each of whom contributed 5,000 yuan. Why did you agree?

You invested 5,000 yuan-

1. Send you a laundry card worth 8000 yuan. This 8000 yuan can be directly used for laundry. At the same time, it is recommended that 4 people apply for a card and return 8000 yuan.

2. Give you a massage chair worth 4999 yuan, which can be bought in JD.COM Mall.

3. Give you 25 half-price cards in 200 yuan. You can send this card to your friends, colleagues and other familiar people. They will take this card and spend directly at half price.

4. 10% returned to your account. If people with half-price cards come to the store to spend money and apply for a card later, then 10% of their card limit will be returned to my account, and they can only spend money and cannot withdraw cash.

If it were you, would you pay 5000 yuan for a laundry card? Of course, the 5000 card must be one of the gears, and there are other gears stuck in it.

Step 4: Free Salesman

Because this laundry operation company is looking for supermarket cooperation, they cooperate with the salesman who runs the supermarket. As long as you talk to me about the cooperation between customers, you can not only get points, but also get points for lifelong profit, plus a secondary distribution. You also mentioned the cooperation with the sales staff you introduced. If you are a salesman who runs a supermarket, are you willing to cooperate and do it?

Therefore, this laundry company has expanded its territory by this model, and now its business is booming.

(This is basically the principle mode, and some details are directly discarded. The logic and pattern design behind it need not be described in detail. )