There are three kinds of digital color processing equipment in the market: CRT (cathode ray tube), LCD (liquid crystal) and laser (laser) from digital imaging (exposure) technology.
CRT technology cannot be considered. Because the color and image distortion of the film developed by CRT can't be solved, and the definition is very poor, that is, ordinary customers don't buy your account. So CRT equipment is cheap, I advise you not to buy it. At present, almost all the equipment on the market below 6.5438+10,000 yuan is this technology.
Both LCD (liquid crystal) and LASER (laser) are ok. Although LCD can't reach a very high pixel like laser, we can't see the difference between the two color magnifications in small photos (less than 8 inches) because human vision can only see the difference in definition within 300DPI.
Let's analyze the cost composition of LCD and laser (this is an industry secret, and I am "risking my life") to see how "safe" it is to buy equipment at the market price.
Products based on LCD technology have advantages in cost. LCD panel and LED light source, 3000 yuan a set. A set of laser light-emitting tubes is 654.38+0.5 million yuan. Because this price is not easy to change, it also determines that laser equipment is definitely much more expensive than LCD, and when its service life reaches (10000 hours), it can feel a little like cutting meat when maintaining. Paper feeding, printing and drying are almost 50 thousand yuan in China (5 cylinders, I advise you not to use 3 cylinders); Imported, 6.5438+0.5 million yuan also came down. The material cost of the core exposed part is almost 20,000 to 30,000. Add some miscellaneous things (cartons, computers, etc. ) and 20 thousand is enough.
Well, together, the material cost of domestic LCD machine is 654.38+ ten thousand yuan. If there is a domestic laser (not yet), it is almost 250 thousand. What about imported equipment? There are about 200,000 LCDs and 350,000 lasers.
LCD digital printing products, the old price is about 6.5438+0.5 million yuan, and the new price is about 200,000 yuan. Laser digital printing, the old 250 thousand or so, the new 400 thousand or so. So my advice is to buy equipment close to this price. And I think if it is not a professional customer, LCD color expansion equipment is enough. At present, the mainstream LCD color expansion equipment in China is generally around 350 thousand, which can be considered, but it is recommended to consider products with lower prices. Forget the imported products. I feel that the price is a little too high, and the quality may be better, but do you think you can earn it back?
First of all, the cost of developing photos
When the costs of photographic paper, potions, other expenses and scrap rate are added together, the cost of a single photo is: 0.34 yuan for each 5-inch; 6 inches each 0.44 yuan; 8 inches each 1. 1 1 yuan; 10 inch each 1.90 yuan; 12 inch 2.68 yuan each.
Second, the business project
1, print digital photos
Focus on 5-inch and 6-inch business, which is the main business of color expansion stores. In terms of quantity, these two businesses account for more than 90% of the flush turnover, and the general retail gross profit margin is around 55%. The gross profit margin of large-scale printing is higher, about 80%. The gross profit margin of 5-inch and 6-inch films is 30%, and that of large films is about 55%. According to Yuan You can earn 450 a day.
If the retail and retail prices can't reach this profit level, there must be something wrong with the local market. I suggest you have a good understanding of the reasons. If investors want to buy equipment, the daily turnover must be above 1 1,000 yuan. Otherwise, I suggest you don't buy equipment for the time being, and you can call it a day and do your work. According to experience, shops with equipment will drive some nearby collection points.
2. Digital ID photo
This is the most profitable project. Whether it is 1 inch or 2 inches, at least 10 yuan, the cost is the cost of a 5-inch photo. If there are many business schools around, this piece is essential. Take the ID photo of 10 every day as an example, and the gross profit per day is 96.6 yuan.
3. Traditional photos
This requires some extra equipment. Punching machines and film scanners must be bought. You can earn 3 yuan to 4 yuan per volume. According to the daily collection of 5 volumes, each volume earns 4 yuan. Daily profit: 20 yuan.
4. desk calendar
You can do business for 2 months every year, and you can charge 1.5 yuan for 6-inch sheets plus design fee. A 6-inch desk calendar with binding will be sold above 20 yuan and may not be accepted by most customers. 1 1 and 12 can make 10 copies every day for two months. The daily profit is: 127.5 yuan, with an average of 2 1.5 yuan per year.
Step 5 increase
This point is ignored by many color expansion stores. In fact, it is very good to mount a few photos, such as KD board mounting, crystal photo frame (density board mounting), film covering, plastic packaging and so on. 50% of large photos are used for hanging or posing. It's easy to recommend a mount to him. Daily profit: 25 yuan.
6. Others
Certificate making, recipe making, photo renovation, business cards and so on. Few people do it now because people are not used to it. Provisional daily profit: 10 yuan.
To sum up, the average daily operating gross profit is: 620 yuan. Calculated by operating for 300 days per year, the annual gross profit is 6.5438+0.86 million yuan.
Third, other expenses.
1. Rent: For the first time, the monthly rent cannot exceed 3,000 yuan/month unless there are other advantages. Annual rent calculation: 36,000 yuan.
2. Personnel costs: mainly wages. Of course, the lower the better, but the staff should not be changed too quickly, otherwise the service quality will be affected. 2 filmmakers and technicians, front desk 1 person. This is the least three people. The salary and welfare benefits are 3000 yuan/month. Even a mom-and-pop shop has to count this money. The annual cost is 36,000 yuan.
3. Other expenses: water, electricity, gas, office consumables, store decoration, related entertainment, etc. Annual cost 1.2 million yuan.
These items add up to 84,000 yuan.
Fourth, the recovery of investment.
The remaining 102000 yuan is the money you really earn after working for one year.
Many people will also ask, at present, many imported digital color expansion equipment costs 700 thousand to 800 thousand, while domestic equipment is much lower. How long does it take to recycle? If you can't get it back in three years, is the equipment still reliable? My conclusion is that if you find that you can't recover your equipment investment within two years after conservative profit and loss calculation, I advise you not to invest in this project.