The activity lasted from February 14 to February 19, and the first China (Harbin) Ice and Snow Food Festival was held in Harbin as scheduled.
The theme of the event pioneered the concept of "Ice and Snow Food, Winter Health and Winter Olympics Standards", and it was the first food and beverage festival with the theme of "Ice and Snow Food" in China. The theme of this activity is "enjoy the ice and snow, eat delicious food"; The goal is to build a city of ice and snow food; Focusing on prospering the market, promoting consumption and stimulating domestic demand, we will promote the dominant role of consumption through the exhibition platform and promote the development of ice and snow tourism and ice and snow food characteristic industries in Harbin. The main venue of this food festival is located in Xicheng Red Square. The main venue will hold many activities such as the Ice and Snow Food Exhibition, Harbin Green Food and Enterprise Food Exhibition, the Ice and Snow Food Festival Summit Forum, the Ice and Snow Food Cooking Invitational Tournament, the launching ceremony of "Enjoy the Ice and Snow Food Festival for Time-honored Brands" and "Longjiang Consumption Season" 10. This activity allows people to get more benefits in food and beverage consumption through online and offline concessions.
Highlights: First, this year's Food Festival is the first food and beverage festival with the theme of "Ice and Snow Food" in China, which pioneered the concept of "Ice and Snow Food, Winter Health and Winter Olympics Standards".
The second is the deep integration of ice and snow and food. Combine tourism, culture, food and urban characteristics, and enjoy a brand-new experience of combining Gu Xiang, a famous winter street in Harbin, with food.
Third, the activities are rich in content and colorful in highlights. There are ice and snow gourmet dishes display, food and prefabricated dishes exhibition, catering promotion, as well as ice and snow gourmet cooking invitational tournament, ice and snow gourmet series summit forum, time-honored carnival and a series of activities.
Fourth, the participation of the whole people is strong. For the first time, this year's Food Festival will set the main venue and sub-venue in a large-scale commercial complex, integrating "eating, drinking, playing, traveling, entertaining and shopping", which can fully release the consumption enthusiasm of the public and create a good atmosphere for the participation of the whole people.