The purpose of Shangri-La Hotel's 20 10 Spring Festival promotion plan design 1 activity is to make people have an unforgettable Spring Festival, organize a grand family-style party, invite people from all walks of life and families to participate, and improve the hotel room occupancy rate and operating income of other projects. The target of the activity is people from all walks of life. The theme of the activity is a beautiful New Year's Eve. Meet Good Time 4 Activity Mode 1, Fantasy New Year's Eve dinner time: 201February 13 from 5: 00 p.m. to 65438+ 0: 00 a.m. Venue: Chinese restaurant on the second floor "New Year's Eve", Shangri-La will prepare three kinds of rich and exquisite packages for customers, and a good friend's banquet is 699 yuan/. Rich and auspicious banquet: 899 yuan/table to eat rice cakes is one of the customs of China people. The Chinese restaurant has carefully prepared rice cakes for you, such as: Nianying, Jixiang, Coconut Milk Rice Cake and so on. In addition, Shangri-La Hotel has started to provide booking services for "Tour Group New Year's Eve", "New Year's Eve" and New Year's Eve weddings for newcomers, and there are other preferential items to make customers happy. The brand-new luxury banquet hall on the second floor and professional wedding housekeeper will make the wedding more colorful. 2. Dancing Youth, Good Time, Passion New Year's Eve Party Time: 2010 February 13 22:00 pm-2: 00 am Venue: Shangri-La Underground Bar This is a passionate and wild world, and this is a world of young people. All the friends put on masks and joined the carnival team together. You can tap dance to the dynamic Latin dance music, you can drag a strange girl with the same passion for a drunken parade, you can gulp down the sparkling draft beer, you can hold a goblet full of red wine, wild or restrained, passionate or elegant, all of which are the joy of showing your personality on New Year's Eve! Four hours of crazy New Year's Eve party, colorful entertainment programs, guest appearances by film and television guests, passionate Latin dance, auction of red wine and roses, participation in happy interactive games and so on. And hold a lucky New Year's Eve lucky draw, and set up the first, second and third prizes to surprise happy people. At 23: 50, lucky tourists were organized to ring the bell in turn, counting down to 10 second. At the hour, cold fireworks were lit and fireworks were set off, and the audience cheered and jumped for joy, reaching the climax of the crazy New Year's Eve party. 5 Time and place: February 20th10, 12 to February 20th10. Shangri-La Hotel, No.569 Xi 'an Road, Changchun. 6 advertising cooperation mode: 1. Leaflets (made by artists). 2. Newspaper advertisements (produced by the marketing department; 3. Poster making (designed by the artist). 7 Preparation 1 Environment and facilities layout: meticulous, warm and joyful, which requires a strong Spring Festival atmosphere. During the party, a snack bar is set up in the corner of the restaurant for tourists to buy their own tea, wine and snacks. Restaurants need to be decorated with lanterns, equipped with acoustics and stage, and set up China Festival, big lanterns, Fuwa and cold fireworks at the door or lobby. Others: High-definition movies are set in the lobby bar on the first floor. Visitors who like quiet can order a cup of green tea and watch happy movies, which is another kind of fun. Clothing preparation for service staff: all staff members are uniformly distributed with work uniforms, all female staff members wear red over-the-knee cheongsam, and all male staff members wear red Tang suit, which highlights the festive atmosphere of the New Year. 3 Gift Preparation (1) The purchasing department contacts the Spring Festival gifts, decorations and suppliers to compare goods. (2) The head office and the marketing department determine the types and quantities of gifts to be ordered and the sponsors' public relations. 8 Expense Budget (1) Revenue: 1 Package Revenue: 1 10,000 2 By-product Revenue: 500,003 Commodity Revenue: 300,000 (2) Expenditure: 1, Decoration Expense: 1 10,000 2, Self-made Expense: 23,000, and other expenses. The effect is estimated to expand the influence of the hotel in society.