At the beginning of 65438+February in 2023, the theme and main logo of CCTV Headquarters Spring Festival Evening in 2024 were officially released. Hairy rabbits chase after winter, and Chen Long welcomes spring! The theme of "Spring Festival Evening in 2024" of the Central Radio and Television Station was determined as "Long Xing's Home Country".
Kangxi Dictionary records that "Hu" comes from the first regular script dictionary "Yupian", which has the same pronunciation as "Da (dá)". Dragon is the spiritual symbol and cultural symbol of the Chinese nation. "Longxing" describes the way dragons fly, with high spirits and unrestrained enthusiasm. Chen Jia the Year of the Loong must be full of expectations.
With the word "Hu" as the theme, the Spring Festival Evening of CCTV Headquarters in 2024 vividly depicts the energetic and enterprising spirit of/kloc-0.4 billion Chinese sons and daughters with the gesture of "Hu".
Theme concept:
The main logo of the reception desk in the Spring Festival Evening of 2024 takes the word "Hu" as the main visual symbol, and the overall design is inspired by the unique font of "official seal of the state" in the traditional seal cutting of China, which visually appears solemn, balanced, upright and symmetrical, showing a vigorous cultural atmosphere.
The main logo was designed by Gu Yongjiang, designer of China's lunar exploration project and China's planetary exploration project. On the basis of traditional calligraphy, it has been "reprocessed" with modern flavor. The metallic luster makes the shape of "Hu" look like a chip-from ancient Chinese characters to modern technology, the main logo of the Year of the Loong Spring Festival Evening connects the past and the present, integrating the future.