Product integration is the development trend of kitchen appliances.
With the continuous improvement of consumers' purchasing power, there is a higher requirement for product quality. On the one hand, the performance and function of the product itself are required to be improved, on the other hand, the design should be beautiful and fashionable, matching with the overall environment, so integration is the core development trend of the whole kitchen. Returning to users themselves, focusing on users' needs and combining with the decoration needs of domestic kitchens, there is an important trend in the development of kitchen appliances, that is, one machine has multiple uses and one machine has multiple uses.
Miele and Siemens first introduced such products. The original products can meet the basic functions. With the improvement of economic level, many consumers will not simply be satisfied with home appliances with only basic functions, but will have other demands and need intelligent integration. This kind of integrated product has a huge market and a clear target consumer group. At present, the audience is mainly young consumers, who pay more attention to the original flavor and healthy nutrition of the diet, so I believe this kind of products will become the standard in the kitchen in the future.
One machine has multiple functions to meet different cooking needs; Economically, a person can have at most one product; Save kitchen space. These points can be said to be the reasons for the rapid growth of the all-in-one machine market. The micro-steaming and baking machine has been favored by consumers since its listing, and the market performance is very good. On the one hand, consumers demand more and more functions of products, which leads to more and more appliances in the kitchen. On the other hand, house prices are rising and kitchen space is limited. Many electrical products can only be put in cabinets, and products with low utilization rate will be a waste of space. Micro-steaming and baking machine has realized multi-purpose of one machine, solved the space problem and improved the utilization rate of products, which has become the main development trend of products.
A product has multiple functions and occupies the same space. The more functions there are, the most important thing is to realize multiple functions at the same time without affecting each other. Micro-steamer is not only a "kitchen artifact", but also a brand-new cooking method, which makes people feel more convenient, intelligent and comfortable cooking experience. For the kitchen appliance industry in China, if there is no subversive innovation and the courage to break the boundary, it will also fall into the "innovator's dilemma". Be prepared for danger in times of peace and always be innovative and sensitive, which is the winning password for all enterprises.
Full process cooking, one-click cooking.
By arranging and combining microwave oven, electric oven and electric steamer, three different products are integrated into one machine at the same time, including micro-steaming-baking machine, steaming-baking machine, micro-baking machine and micro-steaming-baking machine. With the improvement of living standards, the quality of life of consumers has generally improved. In terms of personalized recipes, kitchen appliances need to be more integrated.
Steamer can cook steak in vacuum at low temperature, and the thawing and baking of steak are completed as a whole. When the steak is thawed with saturated steam, the moisture and original flavor of the steak can be completely preserved. Nowadays, when many people cook steak, they will thaw it in an electric steamer and then bake it in an electric oven. In the meantime, the temperature will be lost, the juice will be lost and the taste will change. The use of single-function products, many procedures are incoherent, one is cumbersome, there is no way to achieve the best cooking effect.
Through the integration of product functions, the steaming and baking machine can complete a set of complex cooking. The biggest thing is not to realize multiple functions alone, but to complete a set of complex cooking modes in one go.
The difficulty of product combination function lies in the collaborative cooking between different functions. Microwave is the whole heating, and steam and barbecue are heated from the outside to the inside. On the one hand, to ensure the taste of steaming or roasting, on the other hand, to improve the speed of steaming or roasting, it is necessary to realize the effective combination of microwave, steam and barbecue and give play to the cooking advantages that a single function does not have.
The technical difficulty of micro-steamer is to keep the original flavor of the object and the convenience of cooking. When the all-in-one machine is just a steamer, only by retaining the original flavor of the ingredients can it bring the ultimate taste. When the all-in-one machine is just a microwave oven, the temperature needs to be just right, and the firepower and time can be intelligently adjusted by setting the temperature with one button, so that the temperature control is more accurate and all the needs of microwave food can be easily met. The "steaming function" of the micro-steaming machine adopts "double steam circulation technology", and the high-temperature steam generated when two steam generators work at the same time can penetrate into dishes. When the steaming-micro integrated machine starts the cooking mode of steaming-micro combination, the microwave quickly heats the food from the inside out, the steam wraps the food from the outside to the inside, the high temperature ripens the food from the outside, and the heating mode strikes from the inside out to create a unique taste experience.
The entry threshold is low and the market starts quickly.
According to statistics of Zhongyikang, in the first quarter of 20 17, the market scale of embedded all-in-one machine reached150 million, up by 426.8% year-on-year. Among all kinds of integrated machines, the steaming and baking integrated machine is particularly prominent. The proportion of retail sales increased from 1.78% in June of 16 to 45.73% in June of 17. It is an important hot-selling product in the category of all-in-one machines. In the next 2-3 years, the market will break out, the market scale will exceed 500 million yuan for electric steamer and electric oven, and the offline market capacity is expected to exceed 500 million yuan.
The kitchen appliance industry has gradually changed from the original market competition of a single category to the competition of all-in-one machines. The potential of the industry is constantly being tapped, and the personalized demand is gradually increasing. Consumers pay more attention to the concept of low carbon and environmental protection. The products of micro-steaming and baking machine are basically in a stable growth stage. At present, some new mainstream products are active in the market. Because the products fit the domestic eating habits and meet the positioning of pursuing high-quality life, they are sought after by many post-90 s, post-80 s and even post-70 s, and many enterprises have already begun to lay out the market of micro-,steaming and baking machines. Many domestic OEMs can make this product, but it needs more innovation and optimization to do it well.