Free beer, strategy to add fuel to the fire, seven stars for gathering, stars align, buy one get one free, seven stars shine, true love returns, 100%, landscape home, dotted with stars, birthday stars shine brightly are all good hot pot Store summer activity planning
1. Free beer: summer, hot summer. Cold beer, just thinking about it makes me feel like a volcano erupting and raining heavily from the sky. My heart felt cool. Beer is chilled in advance and unlimited supply. Some people may think that they will lose money, but it turns out that it is equivalent to a 20% discount on all single purchases. When I was the general manager of Chongqing Qilong Hot Pot, this marketing strategy was adopted for the direct-operated stores in Chongqing. Not only did it earn a lot of popularity, it also made a lot of money. With facts as the basis, no one has any doubts.
2. Adding fire to the fire strategy: Since everyone thinks that eating hot pot will make you get angry, it is better to use a strategy of adding fire to the fire. This is also one of the marketing strategies. The event rules: customers who come to dine every day will have the opportunity to get a free order at one table. If your restaurant has 68 tables, place 68 ping pong balls in the lottery box. One of the balls is free. During peak operating periods, for example, at 8 p.m., when the guest occupancy rate is highest, tents will be set up for seated guests. Go to the table and let the guests draw prizes. If they get the free table tennis ball, all the consumption before setting up the tent will be paid by the store. Even if the customer spends 20XX yuan, as long as he is so lucky and courageous.
The approach of this strategy is to add fuel to the fire and create a beautiful yearning that people want to be popular. The key point is to create this kind of atmosphere and use the interactive atmosphere to transfer people's other expectations for fire. At the same time, this marketing strategy is also in line with the Chinese people's gambling psychology of buying lottery tickets. If I get rid of the bill, I'm lucky, just like winning the lottery jackpot; if I don't win, then it doesn't matter to me. Anyway, I spent it myself.
3. Gather the seven stars, the stars match each other, buy one get one free: Key points: In addition to the regular festive ceremony, the opening event plans to integrate the promotion of the hot pot brand into the event to create a " "Fate Sky" experience; increasing the affinity of its hot pot restaurant. The specific method is: within seven days of opening, "buy one get one free" will be implemented every night to show the sincerity of "Seven Stars". During this period, a lottery is held every night, that is, each table selects a representative to draw the lottery, and the drawn content is 12 sample cards of different constellations. Anyone who draws a zodiac sign that matches their zodiac sign is deemed to have won, and will be immediately awarded seven bottles of beer or bottled drinks to represent the seven hearts of the "Seven Stars".
Effect: The design of this opening event aims to achieve the transformation of the old brand "Seven Stars" and the new brand of Juyuan Seven Stars, that is, to connect the past and the future, inherit and develop, and let history serve the future. On the other hand, it interprets the connotation and extension of the brand and opens up a broad space for future promotions.
4. Seven stars shine high, true love is returned, 100%: All consumers who are responsible for the checkout when dining at Juyuan Seven Stars will receive a special "five-pointed star". When they accumulate seven (seven stars) ), you can go to a hot pot restaurant to draw a lottery with "Seven Stars". The probability of drawing is 100%, but the prizes are slightly different, but the values ??are similar. This theme activity will be temporarily implemented for one year. If the effect is good, it can be modeled as a system and written into its franchise operation manual.
Effect: In addition to further strengthening the brand image of Juyuan Qixing, this theme activity also aims to make consumers care about the hot pot restaurant all the time, forming an emotional interaction, and achieving the goal of "you have me," "I have you", thus embodying the realm of "fate, sky, stars, light and sun", and cultivate consumers' loyalty to hot pot restaurants.
5. Landscape homes are dotted with stars, and birthday stars shine brightly: A city-wide campaign to find "birthday stars" is launched. This activity can cooperate with Chongqing Evening News or Chongqing Morning News to mobilize citizens to provide clues about the "birthday girl". And finally, the seven oldest people (regarded as Chongqing’s “Seven Stars”) were selected and won the title of “Birthday Star”. For those who obtain the title, the recommender will receive a certificate of honor and rewards for respecting the elderly; the elderly will receive a certificate of honor and tonics for the title of "Longevity Star".
Effect: This activity can arouse citizens’ nostalgia, family affection and friendship. Through citizens' attention to the elderly, it triggers attention to the living environment, quality of life and life relationships, making them live a happier, healthier and healthier life, making "Juyuan Seven Stars" appreciated by everyone.