"Yellow Kitchen" was founded on September 2, 20654381day, and it is a lifestyle brand founded by Huang Lei, which is mainly presented on Weibo WeChat platform in the form of "Yellow Kitchen".

2065438+June, 2006 1 day, the beautiful daily publication of Yellow Kitchen was listed. On June 8, 20 16, the first season of "Huang Chu's Spring, Summer, Autumn and Winter" jointly produced by Huang Chu and Tencent Video Life Channel was launched;

This is the first weekly online talk show about food and lifestyle in China. On September 7, 20 16, the second season of Yellow Kitchen was broadcast.

brand introduction

"Yellow Kitchen" is a lifestyle brand and a star IP. Around this brand, a series of business forms such as content products, community products and physical products will be developed. The company is Sun Wong Kitchen Life (Beijing) Co., Ltd.

From the media:

Yellow Kitchen from the media includes "Yellow Kitchen" WeChat official account and Weibo. Based on self-media, Huang carries out activities such as content creation, brand communication and user communication.

Huang's official WeChat account is IP-based, such as content: kitchen FM, kitchen know, kitchen visitors, kitchen discovery; UGC content: "eat up in the small kitchen" and "serve in the small kitchen", covering audio, video, graphics and other content forms.

Wechat subscribes to WeChat official account with 800,000+users and Weibo with 300,000+users, and the user churn rate remains at 0. 1% all the year round.

Huang's six self-media platforms, including headline number, UC subscription number, Netease number, Penguin number, Phoenix number and Sohu self-media platform, have accumulated hundreds of millions of readings.