Slogan: Mark your life.
The whole experience is, finished, there is too much grass, how can it be finished?
Second, product highlights
1. See the other side of the life of a popular star from different notes.
2, to get a trendy lifestyle, hot topics are in Xiaohongshu, and the official will create topic activities with hot spots to guide everyone to release notes.
3, dream beauty filter camera, re-understand the world and you, help you expand your social circle.
4. The public label can be marked at will. Places, brands and topics cover food, travel, entertainment, film and television variety, fashion wear, skin care and beauty, and mark life anytime and anywhere.
5. Select the best things in the world and carefully select fashionable, easy-to-use and novel products that young people like; Gather well-known or minority brands at home and abroad to help you provide exquisite and good things.
Third, user scenario requirements.
Fan Bingbing, Anita Yuen and other star factions have an extra channel to share their daily life with their fans, which not only narrows the direct distance between them, but also makes fans know more about the stars, increases their popularity and gets a useful product.
When some brand businesses want to promote their products, they hope to use users' feedback to help promote their products.
Ordinary content producers need advice from others to see if it is worth buying or decide which one to buy when they want to buy something. In addition, publishing on other platforms is suspected of showing off your wealth, but you can share your major with others here.
Four. Business logic (to be continued)
Verb (abbreviation of verb) key function
1, post notes and share your life. There are three ways to publish notes (photo album/video shooting/photo shooting), which provide filter, beauty and segmentation functions. A single video capture cannot exceed 60S. Provide beautification, labels and stickers for pictures. The function of adding labels is better. Press and hold the dot to change the text direction. Long press can move the label display position and delete it.
Add label
Edit the content after adding, you can add the title and content, you can participate in the topic and show your position. All these are helpful to socialize and increase some potential contacts. At the same time, you can choose to save the draft, save the photo album or publish the content, giving people the right to choose whether to publish or not, which is quite good.
In addition, you can also select tags, @ friends and post bar expressions in the editing area, which will only be displayed when the cursor is in the input box. I just show up when you need me, and I won't show up if you don't need me. It feels good.
2. Browse and share notes and plant grass. Forming a good community atmosphere is conducive to retaining users and increasing page stay time. When browsing notes, we will recommend products related to the content to promote users' purchase.
3. Mall, realization mode, planting grass in the community, and pulling grass in the mall to form a closed loop.
Sixth, characteristic interaction
1. Before entering the APP, you need to choose your gender and birthday (optional), choose the content and topics you are interested in, and the number of topics you pay attention to should not be less than 4, giving people a professional feeling. What you recommend to me is what I am interested in and suitable for me, and the probability of retaining customers is higher.