Current location - Recipe Complete Network - Complete cookbook of home-style dishes - How do restaurants "routine" consumers through packages?
How do restaurants "routine" consumers through packages?
1 makes the consumer feel cheap and satisfies his psychology of "pursuing advantages and avoiding disadvantages". As we all know, one of the weaknesses of human nature is "seeking advantages and avoiding disadvantages". How to understand? In short, maximize your own interests and minimize risks. In other words, consumers always like "cheap". Even if someone has money, I hope that the higher the cost performance of a product or service, the better!

2. Increase customer satisfaction, avoid customers' random collocation, and do not let consumers place orders; Some people in familiar restaurants also have "buried mines" in the process of ordering food. This is because when consumers want to jump out of the package that matches the business, they will not order immediately. Improper collocation leads to many red "bad words". We can see many foreign fast food brands. Under their collocation, hamburgers and French fries seem to be routine operations. In people's cognition, this collocation is the most cost-effective. Without the supporting guidance of merchants, many consumers will embark on the road of "too expensive to eat". But at this time, what enterprises are most afraid of is that they don't care if they don't make money, and it is impossible to smash signs. Therefore, if you don't want to pay for customers' "promiscuous mandarin ducks", you should reasonably match the products and create good dining satisfaction for consumers through such a package.

3. "Bring the old with the new" package mode; People always have natural resistance to strange things, especially in the process of ordering food. After all, no one wants to be the first person to eat crabs. The appearance of packaging can promote new products in a "smooth and silent" way. This combination can not only effectively reduce the resistance of customers, but also realize the stable output of new products.

Summarize; It is this package combination that has enabled many catering giants to achieve product update iterations. Nowadays, the era of "one move, one eat all day" no longer exists. Only constant innovation is the only rule for the survival of catering brands.