However, judging from the current market situation and performance, the Audi A7L (listed in June 5438 +2022 10) which has been on the market for one year can no longer be described as mediocre response. This car is a BBA luxury car, and a sharp price cut can't save it. In the past February, Audi A7L sold only 289 vehicles, even less than a fraction of many BBA models. In March, Yang Siyao officially "succeeded" Jia Mingyong as the general manager of SAIC Audi. Jia Mingyong, who is "powerless", is powerless. Yang Siyao, who took the baton, is there any way to "return to heaven" in the face of the embarrassing SAIC Audi?
The above questions are left for time to answer. There is the latest news about Audi recently. In an interview with the German media, Markus Duesmann, CEO of Audi brand, confirmed the rumor that Audi plans to reform the naming rules of models. He said: In the future, Audi will use odd numbers in the naming of fuel versions and plug-in hybrid vehicles, and even numbers in the naming of pure electric vehicles.
This also means that even-numbered models are expected to be renamed. It has been reported that Audi is planning to make major adjustments to the naming of models. Even cars will gradually transition to pure electric vehicles, such as A4, A6, A8 and other models will become pure electric vehicles. The next generation A4 is expected to be renamed A5, and A6 will be named A7. So how should SAIC Audi A7L get along with Audi A6 now?
It is reported that Audi's next-generation electric vehicles will still retain the suffix of e-tron, including Audi Q4 e-tron and Audi Q8 e-tron, while Audi A4 e-tron and Audi A6 e-tron will definitely appear. Audi A8 electric car will be unveiled in 2024, and its name is probably Audi A8 e-tron, but I don't know how to name the fuel version of Audi A8.
In addition to Audi's A series and Q series models, Audi's sports model S series will also use fuel engines, which is also to maintain its better sports performance. The naming of S-standard models will also change, but how? At present, we have no more exact information. In addition, the name of Sportback model will be different from its own station wagon, and the product layout of RS model will also launch a high-performance electric vehicle in the future.
Previously, Audi officials have made it clear that the last fuel vehicle will be launched in 2025, and no new fuel vehicles will be launched afterwards, which means that all new products will be new energy vehicles from 2026. Not only that, Audi also made it clear that it will completely stop the production of fuel vehicles in 2033, which is still 10 years away.
From the current sales composition of Audi in the global market and China market, fuel vehicles are still the absolute main force, while the sales contribution of pure electric vehicles is less than 65,438+00%. Taking 2022 as an example, Audi's global car sales in 2022 were 65,438+0,665,438+0,000 vehicles, of which 65,438+0,654,38+0.82 million vehicles were delivered by pure electric vehicles, accounting for 7.2% of the sales.
Audi announced that the total sales volume in China in 2022 was 635,600 vehicles, 9.3% lower than that in 202 1, which was the biggest decline among BBA. SAIC Audi, a joint venture brand established in 202 1, contributed only 6,280 vehicles in 2022, which is not as good as the monthly sales of a car of BBA's best-selling model.
Audi China also made high-level personnel changes in 2022. On March 1 day, he officially became the Executive Vice President of Marketing and Sales in China, and was fully responsible for the "Vorsprung 2030" Audi strategy. Previously, Audi said: By 2025, the carbon dioxide emissions of vehicles in the whole life cycle will be initially reduced by 30% compared with 20 15, and the electrification process will be accelerated. By 2025, the goal is that electric vehicle sales will account for 40% of the total sales.
By 2025, Audi will launch more than 30 electric vehicles, 20 of which are pure electric vehicles. Not only that, Audi also raised the sales expectations of pure electric vehicles and plug-in hybrid vehicles. It is estimated that by 2025, Audi's electric vehicle sales will account for about 40% of its total global sales. How to make a further breakthrough in the electric vehicle market will become the biggest problem for Audi China. At least, from the current point of view, it is still very difficult for Audi to achieve such a goal within three years.
This article was originally written by Auto Market Special Review/New Media Studio. The author of this article is Feng Jie, and the source should be indicated in the reprint.
This article comes from the author's special comment on the automobile market, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.