Brand background: Laotaimen is a brand of steamed stuffed bun with a long history, which was founded in 1993 and is famous for its traditional steamed stuffed bun making technology and taste. Baoyixian is a relatively new brand, established on 20 16, focusing on product innovation and quality.
2. Product features: Laotaimen's steamed buns are characterized by traditional taste and production technology, including meat steamed buns, vegetable steamed buns and bean paste steamed buns. Baoyixian's steamed buns pay attention to product innovation and quality, such as crab yellow steamed buns, shrimp steamed buns and beef steamed buns.
3. Marketing strategy: Old Taiwan Province people rely more on word-of-mouth communication and traditional marketing methods, such as TV advertisements and newspaper advertisements. Bao Yixian pays more attention to online marketing and social media promotion, and enhances brand awareness through interaction and sharing with consumers.