Speaking of Christmas, people will naturally think of Santa Claus with white beard, chubby, wearing a red (red and white, but mainly red) cotton-padded jacket, and the image is embarrassing!
In western fairy tales, Santa Claus rides a sleigh pulled by nine reindeer from house to house through the chimney every night on February 24th, 12. After the children fell asleep, he quietly put the presents in the socks beside the children's beds or under the Christmas tree by the fireplace.
Nowadays, many people wear red Christmas hats every Christmas. Santa Claus in every shopping center or building is also red.
But is the image of Santa Claus popular from the beginning?
Actually, it is not.
So why did it turn red later? Today we will talk about the story of Christmas and Santa Claus.
Christmas, also known as Christmas, is translated as "mass of Christ" (mass is a kind of worship ceremony of the church), which is a traditional festival in the west. Because the annual Gregorian calendar 65438+February 25th is the day when Christians commemorate the birth of Jesus, it is called "Christmas".
At first, Christmas was just a Christian holiday. Later, with the popularity of Christmas cards and the appearance of Santa Claus, people paid special attention to it and developed it into a national festival in western countries. It is the biggest festival of the year in western countries, equivalent to the Spring Festival in China.
The birth of Santa Claus originated from European folklore.
Generally speaking, Santa Claus refers to Nicholas, the bishop of Asia Minor in the 4th century. He is famous for his affability and generosity in helping the poor in Wan Li.
But the image of Santa Claus that we see now was created by the famous Swedish illustrator Hatton Sambu in 193 1 based on his friend Luo prentiss. It was from 193 1 that the image of Santa Claus began to be unified and fixed as the image of "an old man with a red robe and a white beard, a kind smile and an embarrassed expression" that we can see everywhere today.
193 1 years ago, the colors of Santa Claus in western countries were different, usually yellow and green (now westerners use red, green and white as Christmas colors). And Santa Claus at that time was not fat; On the contrary, Santa Claus who lived 193 1 years ago often looked gaunt and bony.
Yes, it was not until 193 1 that the image of Santa Claus changed from yellow or green and skinny to red and fat. Hatton Sambu is not the "mastermind" behind all these changes. Although he personally created the classic image of Santa Claus, he was only entrusted by people. The real mastermind is actually the world-famous Coca-Cola Company.
At that time, the Coca-Cola Company signed a contract with Hatton Sambu to create an image of Santa Claus drinking coke, and insisted that the color of Santa Claus's clothes must be bright Coca-Cola red. So Hatton Sambu took his good friend Luo Prentiss as the prototype and created a classic image of Santa Claus, wearing a red robe and a white beard, with a kind smile, taking off his red hat in one hand and holding a bottle of Coca-Cola in the other. Later, Coca-Cola made the image of Santa Claus into a poster, and wrote a famous slogan at the bottom of the poster: "ThePauseThatRefreshes".
In the next 30 years, Hatton Sambu continued to create hundreds of advertising paintings for the Coca-Cola Company. The image of red Santa Claus he designed also occupied the whole world with the large-scale sales of Coca-Cola, so red Santa Claus became the standard image of Santa Claus.
Today, Santa Claus has become a symbol of global culture.
It is no exaggeration to say that the Coca-Cola Company itself unified the image of Santa Claus. Therefore, Coca-Cola Company also registered the image of Santa Claus as its own trademark.
Yes, the Coca-Cola Company has created the classic image of Santa Claus, and in turn, the Coca-Cola Company has always benefited from it. However, the influence of Santa Claus goes far beyond this.
In the late 20th century, with the great influence of Santa Claus, Santa Claus's hometown-rovaniemi in Lapland, northern Finland, appeared as a tourist attraction. At present, there are only 50 "genuine Santas" who have been strictly examined, trained and certified in this Santa Claus village, and the appearance fee is as high as 200,000 yuan.
In this way, the influence of Santa Claus can be seen.
How to draw the Christmas Handbook Christmas Handbook is to make a bujo frame normally, and add some elements such as stripes, garlands, Christmas socks and snowflakes beside it. It is recommended to use stick figures or stickers, which is convenient and practical.
In addition, there are:
1, full-page hand-painted Christmas elements of the same type.
Balloons, Christmas stockings, Christmas trees, Christmas lights, gift boxes and other small objects are hand-painted in different colors, which are bright and gorgeous and can highlight the festive atmosphere of the festival. But this is suitable for people who can draw and have poor hand-drawing skills. Suggest pasting or collage, so as not to lose confidence in the account after failure, and it will not be worth the loss.
2. Element accumulation type.
Manuals who can't typeset can consider this method. They can collect some Christmas elements, hand-painted or collaged, and spread them page by page. Don't care too much about the position and direction, just spread the whole page, and you can also make a border around it with tape. The Christmas feeling of the festival will appear soon.
3, blank and simple style.
As shown in the figure below, the tape is orderly collaged into a Christmas tree according to a theme, which is simple and atmospheric and very appropriate. If you like painting, you can also set aside a separate page to draw patterns. Christmas garlands, Santa Claus and Christmas gift boxes are all acceptable, and there is no decoration beside them.
4, pure collage.
This method is the first choice for collage lovers. Collage all kinds of Christmas-style materials according to your own ideas and decorate them with all kinds of ropes. Three-dimensional and retro. The materials can be leaflets of various shopping malls and shops, gift wrapping paper, self-made bookmarks, hand-painted small illustrations and so on. This method is also suitable for gift box packaging, which has the fresh and refined beauty of Mori.
It is an art form to draw pictures and how to draw illustrations at Christmas. As an important visual communication form of modern design, it occupies a specific position in modern design with its intuitive image, true sense of life and beautiful appeal. It is widely used in many fields of modern design, involving cultural activities, social undertakings, commercial activities, film and television culture and so on.
Whether it is random graffiti or thoughtful creation, it is an example:
Illustration China Dalong: Illustration can be divided into artistic illustration and commercial illustration. Generally, pictures drawn for enterprises, products, publicity and decoration belong to commercial illustrations.
The development of illustration art has a long history. From the world's oldest illustration cave mural to the Japanese folk print ukiyo-e painting in the Edo period, all of them show the development of illustration. Illustrations first developed with the changes of newspapers and books in the early19th century. Its real golden age began in the United States in the 1950s and 1960s. At that time, the illustrations just separated from art works were obviously drawn, and most of the authors engaged in illustrations were professional painters. Later, influenced by the school of abstract expressionism, they turned from concrete to abstract. It was not until the 1970s that illustrations returned to the realistic style.
The earliest illustrations in China appeared in the form of printmaking. With the introduction of Buddhist culture, they used "disguised" illustrations in the scriptures to publicize their teachings. At present, China's earliest prints are recorded in historical materials, namely "Dalagni Curse" published by Tang Suzong. The title page painting of King Kong Prajna Sutra published by Tang Yizong Xian Tong in the 9th year (868) is the exact date. In the Song, Jin and Yuan Dynasties, book illustrations developed greatly. The application scope has expanded to medical books, historical geography books, archaeological catalogue books, daily encyclopedia books and other books, and color overprint illustrations have appeared. During the Ming and Qing Dynasties, it can be said that the ancient illustration art developed greatly, and there were book engraving industries all over the country. Different regions have formed different styles. The forms of illustrations are: frontispiece drawings, text illustrations, top or bottom drawings, paintings on inner pages or title pages, and cards.
The historical evolution of ancient illustrations in China can be regarded as the development history of printmaking. It is also the history of folk New Year pictures. It's just that folk New Year pictures became commodities independently earlier, which is the predecessor of commercial illustration.
The history of illustration in Europe is similar to that in China, and it was first used in religious books. Later, illustrations were widely used in natural science books, grammar books and collections of classic writers.
With the development of today's society, illustrations are widely used in various fields of society. With the increasing commercialization of art and the emergence of new painting materials and tools, illustration art has entered the era of commercialization. In the era of commodity economy, illustrations play a great role in promoting economic development. The concept of illustration has gone far beyond the scope of traditional laws and regulations. Throughout today's illustration world, painters are no longer limited to a certain style. They often break the way of using only one material in the past and widely use various means, which makes the development of illustration art gain a broader space and unlimited possibilities. In China, illustration developed late, but it can be traced back to its source. After the development of blackboard newspaper, print and poster layout after liberation, and the reference to international popular styles after 1980s, with the popularization of computer technology in the middle and late 1990s, more and more cutting-edge authors used computers to design illustrations emerged.
Illustration is commonly known as illustration in China. Nowadays, the popular commercial illustrations in foreign markets include publications with pictures, cartoon mascots, movie posters, game characters and artistic scene design built into games, advertisements, cartoons, picture books, greeting cards, calendars, decorative paintings, packaging and other forms. Virtual objects and related visual applications that extend to the current network and mobile phone platforms.
With the advent of the information age and the development of modern society, the meaning of modern illustration has changed from a narrow concept (limited to paintings and pictures) to a broad concept. "Illustration" refers to the pictures inserted between words in newspapers, magazines, various publications or children's picture books that we usually read, collectively referred to as "illustration". Illustration, in Latin, means "light up". It was originally used to increase the interest given by words in publications and make words more vivid in readers' minds. In today's various publications, the importance of illustrations has far exceeded the foil position of "luminous words". It can not only highlight the theme, but also enhance artistic appeal.
Illustration definition
Modern illustration is different from ordinary artistic illustration. Their functions, forms of expression and media are different. The service object of modern illustration is commodities first. Commercial activities require that the information they carry be conveyed to the audience accurately and clearly, and people are expected to correctly receive and grasp this information and make the audience feel beautiful while taking actions, so it is said to serve commercial activities.
Art illustrations usually have three functions and purposes: