As a foreign trade company, social media such as Facebook, Instagram and Twitter are essential. However, among the many social media platforms on the market, which one can maximize your promotion effect? In fact, each social networking site has its own unique user group and different usage preferences, so you certainly don't want to waste a lot of time and money on tryanderror's social networking site. The following are the characteristics of several social networking sites and their best release time for you as a reference for brand management. Regarding the release time, this paper adopts the research of Hootsuite and SproutSocial. Different social media are suitable for publishing different kinds of content: ● Facebook: advertising platform suitable for target customers ●Instagram: attractive physical environment or goods ●Twitter: suitable for meaningful content, dialogue or social support ●LinkedIn: culture, company news and occupation According to Hootsuite, generally speaking, for B2B and B2C brands, the best publishing time of social media is "9 am to 65433 am Eastern Standard Time. Let's talk about it First, FacebookFacebook is the king of traffic among many social networking sites, with an unparalleled user base. Suggestion: You can do paid advertising. Advantages: The advantage of paid advertising is that it is highly targeted and highly related to consumers' preferences, which is more effective than exposing advertisements to non-major customers. Disadvantages: You have to pay for advertising, but if you have good advertising content and publicity skills, you can greatly increase your income through small paid advertisements. According to Hootsuite's research, the best time for B2B brands to be published on Facebook is from 9: 00 am to 2: 00 pm EST on Tuesday, Wednesday and Thursday. For B2C brands, the best release time is Monday, Tuesday and Wednesday at noon 12. Second, InstagramInstagram: eye-catching photos Advantages: The strength is to show pictures. It is a relatively friendly platform for the brand, because it does not filter or hide any dynamics, or presents it in a chaotic way. Application: Instagram is more suitable for brands with physical environment display space, which can display a large number of products and accessories on the same screen. For example, clothing accessories can be displayed in real situations, and it is also easy to take beautiful and artistic photos, and even tell the story of products through photos, which is also very suitable for Instagram. However, if the brand does not meet the above contents, Instagram can also promote the brand image or sales as long as it can create creative strategies and have consistent theme labels and film discussions. According to SproutSocial, Instagram posts perform best on Wednesdays, and the best time is Wednesday 1 1 am and Friday (10 am to 1 1 pm). In addition, they found that the most consistent participation time on Instagram is Monday to Friday, from 9 am to 4 pm. However, they also pointed out that compared with other platforms, Instagram does have scattered participation points on weekends and mornings. Third, TwitterTwitter: anecdotes, pictures, quotations; Commodities that need more after-sales service, such as electronic products. Advantages: Twitter is more effective and real-time. If you can reply to customer information on Twitter in real time and accurately, it may also enhance the brand image and evaluation and help product sales. If the product is a high-risk product and needs more after-sales service, such as electronic products, Twitter is a very recommended social network, which can solve problems for customers in time and effectively. Besides, no matter what products you sell, Twitter users like interesting content, pictures and inspiring aphorisms. If Twitter users' preferences can be linked with their own brands for content publishing, it is likely to attract more people who pay attention to related issues through this social network, or increase the number of reposts, improve brand awareness and even develop new customers. According to Hootsuite, the best release time of B2B brand is from 9: 00 am to 4: 00 pm EST on Monday or Thursday, focusing on the window between 1 1 in the morning and 1 in the afternoon. For B2C brands, the best time to send Weibo is Monday to Wednesday at noon 12 or afternoon 1 US Eastern Time. According to SproutSocial, the best time to tweet is Wednesday and Friday, and the best time is 9 am on Wednesday and Friday. 4.LinkedInLinkedIn: Culture, company news, career application: By operating social networking relationships through LinkedIn, we must realize that users are usually people who are interested in your company, such as looking for a job or a business partner, and the marketing and promotion of products are useless. According to Hootsuite's research, the best date for B2B brand to be released on LinkedIn is Wednesday, followed by Tuesday. For B2C brands, their research shows that the best dates for advertising on LinkedIn are Monday and Wednesday. For the best release time mentioned above, it has certain reference significance, but it is not completely applicable, and specific arrangements need to be made according to the industry and characteristics of the company. When you are not sure whether a particular time is a good idea, try to imagine what the ideal customer might be doing at that time. According to your understanding of the target audience, arrange a month's social media release time, then analyze the data and make corresponding adjustments, and conduct experiments at different times to see what works and what doesn't. I believe you can find the best promotion platform for yourself. Let's share it here today. For more information, please call 1506400065438 or click on www.sdzhidian.com!