Mr. Kōnosuke Matsushita, the founder of Panasonic Corporation, summed up a very important life experience in the process of doing business, that is, to look at the problem from the other side's standpoint.
There are always many differences between people. In order to achieve the goal, it is very important to start from the other side's position.
A prisoner was put in a separate cell, and the authorities also took his shoelaces and belts to prevent him from hurting himself. The unlucky man can only walk around the cell listlessly with trousers in his left hand and shoes in his shoes. He carried his trousers, not only because he lost his belt, but also because he lost 10 kilograms. Most of the food stuffed out from under the iron gate is leftovers. He protested against this inhuman treatment, so he often went hungry.
The prisoner touched his ribs with his hand and let out a long sigh. Suddenly, he smelled a smell of Marlboro cigarettes, which made him very excited because he liked Marlboro cigarettes very much.
Through the small window on the cell door, he saw the prison guard smoking in the corridor, took a deep breath and spit it out happily.
The prisoner is a heavy smoker. He wanted a cigarette very much, so he tapped on the door. The prison guard came slowly and asked warily, "What for?" The prisoner replied hesitantly, "Excuse me, please give me a cigarette. This is your Marlboro." The prison guard gave him a contemptuous look, snorted and turned and walked away.
Supposedly, the prisoner didn't get the cigarette, so he should forget it, but he didn't.
He felt that he had no chance and decided to try again, so he knocked on the door again. This time, his attitude is very firm. The prison guard spat out a cigarette and asked angrily, "What do you want?" The prisoner calmly replied, "Excuse me, please give me one of your cigarettes within 1 minute." . Or I'll hit my head against the concrete wall until I lose consciousness. If the prison authorities get me off the floor and wake me up, I will swear it was you. Of course, they will never believe me.
However, I think I must attend every hearing, I must prove my innocence to every hearing member, and I think I must fill out a report in triplicate; Think about the reason why you are involved in this matter-all because you refused to give me a bad Marlboro cigarette! Just a cigarette. If you give it to me, I promise I won't give you any more trouble. "
Can you imagine the result? Yes, the prison guard gave the prisoner a cigarette and lit it for him. Because the prisoner was telling the truth, the prison guard weighed the pros and cons and compromised. The prisoner was able to achieve his goal because he analyzed the possible situation in detail for the other side from the other side's standpoint, thus realizing his own requirement-getting a cigarette.
Consider the problem from the other person's standpoint, and you will find that you have become a worm in someone else's stomach. What others think, what they like and what they don't like are all in your consideration. Observing and thinking from the other side's standpoint can narrow the distance between the two sides and bridge the contradictions between them.
Today, thousands of salesmen are running around on the sidewalk. They were exhausted and depressed, running back and forth in vain. Why? Because they always only consider their own ideas, they don't realize that others sometimes don't want to buy anything. Everyone is interested in how to solve their own problems, but never considers other people's ideas. If salespeople can show customers how their services or products will help them solve their problems, they don't have to sell them to customers, but customers will buy them themselves. Because customers like to buy things themselves-they don't want to be persuaded to buy things. But many salesmen spend a lot of time selling goods, but never look at things from the customer's point of view. Miss Feng's failure speaks volumes.
Miss Feng is smart, beautiful and well-educated. After graduating from college, she worked as a shopping guide in a "parity department store". When she first entered this company, Miss Feng was full of confidence, and the teachers spoke highly of her, saying that she was enterprising, talented and enthusiastic, and would surely succeed. But to everyone's surprise, Miss Feng resigned automatically after only half a year.
Someone asked her boss, "What's going on?" "Miss Feng is really a good girl, enthusiastic and responsible." The boss said, "But she made a big mistake." "What is it?" "She always sells what she likes. She always makes decisions for customers according to her likes and dislikes, regardless of their feelings. When I reminded her that some products might not be to customers' taste, she said, "Of course they will like it. Even I like it myself. It must sell well. "
Miss Feng has a good family and a good living environment. Therefore, she can't look at these cheap goods with the eyes of low-and middle-income people, and because of this, what she likes is not suitable for the customers of those cheap companies, which is the root cause of Miss Feng's failure.
When doing things, everyone should remember this: if you put yourself in others' shoes, what would you do? This may help you find the key to success. From the other person's standpoint, this is a skill that you can use in any situation, and it is also a successful skill.