On the one hand, if Xiao Zhang wants to open a large-scale jiaozi store, or plans to visit more branches in the future, then market research is necessary. Because we have done enough market research, we can systematically and clearly understand the market positioning, positioning, audience, competitors and sales strategies of this Jiaozi store, which are the basis for enterprises to formulate development plans. If Jiaozi Store wants to be stronger and bigger, it must make full preparations for the future and conduct market research.
On the other hand, if Xiao Zhang only wants to open an ordinary jiaozi store, then detailed market research will cost a lot. However, the importance of market research cannot be ignored. Even a small jiaozi store can get important information by communicating with customers, observing the surrounding environment, and going to other people's jiaozi stores to eat jiaozi. These are small surveys made by Xiao Changcan himself.
Jiaozidian doesn't need to do market research, which shows that Xiao Zhang's thought is narrow, but he compares the capital and effectiveness of market research and scores 6 points (personal understanding).