Secondly, according to the style of coffee, locate the decoration style. In other words, mature customers pay attention to the maturity and stability of decoration, similar to Starbucks and other professional cafes, but this aspect should be determined according to their own financial strength. If the economic strength is not high, they can adopt color system, which has low cost and good effect; Young and leisure customers will be younger and brighter, such as green, pink and yellow. If you want to be quiet in the noise, you can also have more booths or even private rooms, and young people can set up rocking chair areas and so on. I have to talk about decoration here, because decoration is a big project in the early investment, so whether you can save money depends on decoration. The overall principle, the poor rely on clothes, decoration depends on the principle of lighting. How to understand it? According to the positioning situation, use the appropriate color system for positioning. These are all finished products that can be used for reference. Similar to business, you can learn from Starbucks. Young and leisure people can go to the typhoon shelter to study, track the forest with fairies and so on. It is also a good way to mediate with appropriate decorations, such as placing huge decorative trees in the lobby of young and leisure restaurants.
Thirdly, according to the positioning situation, carry out catering positioning. This is a very important part, because the small area and the small variety of restaurants are the management weaknesses of small cafes. Therefore, how to locate catering is particularly important! Because the area is small and the decoration style is single, it leads to the invisible segmentation of the customer base. Like McDonald's and KFC, mature people usually go less; Because there are few kinds of food and beverage, Starbucks can hardly survive! This is a reality that we have to face. At present, China has not yet formed a strong coffee consumption market, especially for a cup of coffee whose consumption power is close to that of 30 yuan or even 50 yuan. What attracts us in restaurants in most cities is food! Therefore, small cafes must have the function of catering. Of course, the more choices, the better. This is also why the brand survival space of Shangdao Coffee Series in China is so huge. For various reasons, this is because you can eat beef noodles and dried peppers and spicy chicken in Shangdao Coffee. Of course, the food items you choose should be specifically formulated according to your own situation and your actual bearing capacity. Remember, everyone has a coffee shop dream, but don't dream unrealistic dreams, because dreams will wake up! Opening a unprofitable coffee shop is a more painful thing!
Third, the mode of operation should be changed. Because the area is small and the products are single, efforts should be made to effectively use and reorganize resources. On the one hand, why McDonald's and KFC always send leaflets every three days can be confirmed! Therefore, we also regularly and irregularly launch new meals; Launch a package combination; Carry out party activities; Launch a birthday package combination; Launch birthday offers; Launch a holiday package. So, constantly make the selling point of the restaurant! Let customers always feel fresh and promote Children's Day! Christmas promotion! Don't let go of Halloween, Thanksgiving and even Singles' Day!
Thirdly, interaction with customers can stabilize customers. Always remember, the customer is God! The customer is the sea, and every small shop is a small sailboat sailing in the sea. Once we go against the will of the sea, we will capsize! Because the boat in the small cafe can't stand the wind and waves!
Third, the stability of personnel and the spirit of personal experience! Everyone says the restaurant is small, but it has everything! Therefore, only with your own heart, efforts and persistence can you succeed! Because the store is small, the promotion of personnel, the salary of personnel and the stability of personnel are difficult to control and grasp. So we try our best to treat it with our own hearts. In addition, providing some possible humanized management for employees will also have good results. Remember, it is impossible for a small cafe to make money by its employees, because it is difficult for us to guarantee the income of its employees. Employees can only become assistants if they work hard to make money for themselves! Although this is incredible, it is a reality! So many shopkeepers are looking for reliable friends and the like. Secondly, because the temple is small, it is difficult to invite the Great Bodhisattva. Don't rush to ask the Bodhisattva to preside over this small shop. Do your best. It is impossible to rely on others. But with the help of a little external force in a timely and reasonable way, you can still get twice the result with half the effort! In addition, because the store is small, if the customer level is not high, the customer's requirements for catering are not high, so there is no need to worry about the quality of catering. Especially the making of drinks is very simple. If you have a little knowledge, you can know everything If you look at the menu carefully, it is still not difficult to do!
More importantly, a variety of functions help to enhance competitiveness. Similarly, because of the small area and other issues, the use of a variety of functions can also enhance competitiveness. If you put a wishing tree in the restaurant! Message card! Mural wall! Chess, poker and so on. The same little trick can attract a wider range of customers!